Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the e-mail advertising and marketing video game since 1995. During that time, they’ve handled to become one of the most used email devices in the world, after Mailchimp.

Something I discovered is that Constant Contact is really commonly the top option for several various other evaluation internet sites. Normally, I wonder to see if our in-depth analysis produces the same end result.

You could have checked out the Constant Contact testimonials provided by users online, also, and also whilst they are rather positive, they might not give you the whole picture. Our evaluation of Constant Contact is based upon a systematic strategy as well as utilizes our useful experience as well as knowledge of dozens of other simple as well as innovative marketing automation devices.

What makes them special is that they’ve included a number of features for many years that few of their rivals sporting activity, such as electronic product downloads, event management, visit scheduling and also social campaigns. These all include in the varied checklist of e-mail alternatives readily available, along with automations and repeating e-newsletters.

Constant Contact boast a market with around 400 apps and also combinations that cater to even one of the most niche of items. In spite of these fancy numbers and also features, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. Sufficient factor for us to take a closer consider Constant Contact’s outs & ins and also examine if it’s still relevant in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is guided towards local business, yet their prices aren’t one of the most budget friendly, especially when you consider that their features simply aren’t that advanced. Plans start from $9.99/ month, but this just permits 500 customers, as well as rates increase rather greatly afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our full prices guide

Pros and also Cons


Is Constant Contact the best e-newsletter solution for you?

Advised if:

You run events:

Constant Contact is rather one-of-a-kind in this regard, being one of minority email advertising devices to permit you to handle event invitations, tickets, and also registrations . Bear in mind that this function comes with its very own costs: 5.4% + $0.80 for each ticket sold or purchase conducted.

Not suggested if:

You need innovative automation:

Remarkably, for the premium it bills, Constant Contact doesn’t offer the most sophisticated automations. While they do provide caused projects, autoresponders as well as deserted cart projects (for Shopify just), you’ll discover that other more affordable devices supply similar levels of automation– MailerLite and also Sendinblue, for example.

Score information


Alleviate of Use

Usually it’s easy to navigate, though a little bit dull-looking. You can get to most locations within a couple of clicks, though as they’ve added more capability, some points have actually become a little surprise, for instance, automations.

Newsletter Creation


The editor is quickly, yet light on features, specifically in the styling department. Besides that it’s easy to work with.



This is really fundamental, only enabling you to place easy introductions or get in touch with details. There is no if/then/else reasoning available.

Email kinds

Classic, autoresponders, standard automations, repeating newsletters, A/B testing, occasion registrations, surveys, surveys and promo codes .

Choice and also Flexibility of Template Designs

Tolerable. There are about 200 (!) design templates to select from, with differing levels of quality (some are good, while others look a little basic and also outdated). You can also go back to square one, and also utilize a convenient feature called ‘Brand your e-mail’ to auto-generate a layout based on your site’s colors and also logo.

Email Marketing Automation

They use autoresponders as well as deserted cart advocate Shopify and WooCommerce. It likewise generates pre-defined call sections based on your consumers’ interactions with your on the internet store (e.g. repeat, expired and potential customers). Automations based upon call triggers (e.g. email opens, clicks) are additionally available. It’s worth keeping in mind that the automations aren’t the most flexible, as you can’t truly incorporate conditions and also activities as you can in several other devices.

List Management

You can develop segments from call activity, checklist subscription, contact information, tags, or ecommerce task. You can likewise create a segment from your call understandings and tag contacts based on call field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the kind, and also it just supplies a summary box, fundamental area choices (which you can’t include in) and then a checklist, or listings, that people can check to be added to.


As you can see in our deliverability tests, Constant Contact does not carry out also severely, getting to one of the most popular email providers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Reports as well as Analysis

In addition to conventional open as well as click reports, spam, bounce and also unsubscribe prices are additionally readily available. You additionally obtain click warm maps, as well as some valuable overview records such as open and click fads, opens up by gadget, % of get in touches with engaged, and also many successful subject line. You can additionally contrast campaigns. Progressed tracking such as social tracking isn’t readily available.


Here’s where it obtains a bit hirsute. The tool and the website are just readily available in English. You can select to change a few of the non-editable e-mail areas (e.g. footer and privacy policy text) to one of 10 languages offered, primarily European. Support as well as the data base is offered in 4 languages. Slightly complicated, however at the very least there’s some effort to sustain multilingual individuals and target markets.

Further Features

Spam- and also Design-Testing

Spam testing isn’t readily available, however, there is a function to check the email for errors (missing links, placeholder message that hasn’t been updated, etc). There’s also a device that enables you to preview just how e-mails will search for specific recipients, although this really did not appear to function when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management


Soft bounces are positioned on temporary hold for 15 days, and afterwards dislike. They are moved right into a suspended bounce classification if it occurs once again. They have actually a ‘ advised for elimination’ filter available to view these, but do not eliminate them instantly.



Import/export offered although it’s not as simple as it could be– you need to first enable advanced e-mail permissions under Account Settings.

Storage space readily available for images as well as data


All strategies feature unrestricted storage space.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Various levels of account gain access to

of course

The Account Owner can likewise assign roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a massive quantity of integrations as well as applications , practically 400.

Landing Page Builder

of course

This is only available by means of their type builder, and also it’s really fundamental. Instead, we ‘d suggest these totally free touchdown page home builders.

Consumer Support

3.5/ 5.

There are several networks of assistance, consisting of online chat, phone support, a knowledge base as well as community-based assistance. I discovered that the chat as well as phone assistance weren’t constantly offered, which was a little discouraging. When I had the ability to acquire conversation assistance, nonetheless, I did find them to be responsive and beneficial . Bear in mind that you’ll require to call order to terminate your registration, which is quite bothersome.

Overall ranking.

3.6/ 5.

For a basic email tool, Constant Contact ticks most of packages. The primary issue here, though, is that they’re asking a costs rate for a sub-premium item.

Final thought.

As Constant Contact themselves reiterate with their website, they are a device for small businesses. As well as, thus, it’s worth reviewing them on these terms. As pointed out above, they absolutely have sufficient of the basics covered to satisfy most small businesses, as well as if it were as simple as that after that we would certainly recommend them extra extremely.

The problem, these days, is that there are a lot of other email tools using even more than Constant Contact, and also for a great deal much less cash. This consists of not only features, yet likewise customer experience. Actually, for the quantity you pay with Constant Contact, you could find yourself making use of much more powerful devices such as ActiveCampaign as well as GetResponse.

They do grab factors for their suitable deliverability prices, assimilations ( especially social media combinations), as well as for enabling various accessibility levels for separate individuals. And with current enhancements to automations and also reporting, as well as the addition of brand-new functions like a web site builder, it does look like they’re making an effort to improve the product. However their lack of innovative functions makes it difficult to advise them over others at this cost point. (You’ll see we do not note them as a excellent Mailchimp option, either.).

So, there you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would frankly assert that there might be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever before tried, and also it can not be contrasted to Constant Contact’s simplistic method (it only features autoresponders). They likewise provide durable reports and also evaluation devices. They are also less costly than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email advertising tools on the marketplace. It’s readily available in 6 languages as well as comes with sophisticated automation options as well as a built-in CRM.
  • GetResponse is a strong alternative. It includes many innovative features (e.g. a webinar tool), offers as well as has outstanding automations one of the very best spam and also layout screening tools we’ve ever before made use of. When compared to GetResponse, that’s why Constant Contact drops short.

We have a detailed overview with the very best choices to Constant Contact, check it out here. You can also try out our Smart Finder to see which e-newsletter service is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you ‘d like to enter into the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM system. However, at $399/month, you would certainly be much better off taking a look at any one of these CRMs for small businesses, which will certainly be far more budget-friendly. There are also lots of outstanding totally free CRMs to pick from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within organization hrs Eastern time in order to terminate your account. Right here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software program for small businesses. It safely stores your client data and also supplies a safe and secure method to handle your subscribers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability examinations.

Despite these showy numbers and functions, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves repeat through their website, they are a tool for little companies. The problem, these days, is that there are plenty of other e-mail devices offering even extra than Constant Contact, and also for a whole lot much less cash. For the quantity you pay with Constant Contact, you could find yourself utilizing a lot more powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and also it can’t be contrasted to Constant Contact’s simplified method (it only features autoresponders).

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