Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the email marketing video game considering that 1995. During that time, they’ve taken care of to become one of the most previously owned email devices on the planet, after Mailchimp.

One point I noticed is that Constant Contact is really commonly the leading option for numerous various other testimonial web sites. Normally, I am curious to see if our thorough analysis produces the very same end result.

You might have had a look at the Constant Contact testimonials offered by users online, also, and whilst they are pretty favorable, they may not offer you the whole picture. Our testimonial of Constant Contact is based upon a methodical strategy and also utilizes our functional experience and understanding of loads of other simple and sophisticated advertising and marketing automation devices.

What makes them special is that they’ve included a number of attributes for many years that few of their rivals sporting activity, such as digital item downloads, occasion monitoring, appointment scheduling and social projects. These all contribute to the diverse list of e-mail alternatives offered, along with automations as well as repeating e-newsletters.

Constant Contact boast a marketplace with around 400 applications as well as integrations that satisfy also the most niche of products. Yet regardless of these flashy numbers as well as attributes, interest in Constant Contact seems to be on the decrease, a minimum of according to Google Trends. Sufficient reason for us to take a more detailed take a look at Constant Contact’s outs & ins and also inspect if it’s still appropriate in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is routed in the direction of small businesses, but their costs aren’t the most budget friendly, specifically when you think about that their functions just aren’t that progressed. Plans begin with $9.99/ month, yet this only permits 500 subscribers, and also rates increase quite greatly after that.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our total rates overview

Pros as well as Cons


Is Constant Contact the right newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is fairly distinct hereof, being just one of minority e-mail advertising devices to allow you to take care of occasion tickets, invites, and also registrations . Keep in mind that this attribute includes its very own costs: 5.4% + $0.80 for each and every ticket offered or purchase performed.

Not recommended if:

You need innovative automation:

Remarkably, for the costs it bills, Constant Contact doesn’t provide one of the most innovative automations. While they do supply caused campaigns, autoresponders and deserted cart campaigns (for Shopify just), you’ll discover that much cheaper devices provide comparable levels of automation– MailerLite and Sendinblue, for example.

Score details


Alleviate of Use

Generally it’s easy to browse, though a little bit dull-looking. You can get to most places within a couple of clicks, though as they’ve added a lot more functionality, some points have ended up being a little hidden, for example, automations.

Newsletter Creation


The editor is quick, however light on functions, particularly in the styling department. Aside from that it’s very easy to collaborate with.



This is very basic, only enabling you to put simple introductions or call details. There is no if/then/else logic offered.

Email kinds

Classic, autoresponders, basic automations, persisting newsletters, A/B testing, event enrollments, discount coupons, surveys and surveys .

Option and Flexibility of Template Designs

Not bad. There are around 200 (!) layouts to select from, with differing degrees of high quality (some are good, while others look a little basic and also dated). You can also go back to square one, and use a helpful attribute called ‘Brand your e-mail’ to auto-generate a template based on your website’s shades and logo.

Email Marketing Automation

It additionally creates pre-defined get in touch with sections based on your consumers’ communications with your on the internet store (e.g. repeat, expired and possible customers). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are likewise offered.

Checklist Management

You can develop sections from contact task, checklist membership, contact information, tags, or ecommerce activity. You can additionally create a section from your call understandings and tag get in touches with based on contact field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no modification with the kind, and it simply offers a description box, fundamental area options (which you can’t contribute to) and then a listing, or checklists, that individuals can inspect to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not perform also badly, getting to one of the most prominent e-mail suppliers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports as well as Analysis

In enhancement to typical open and click records, spam, bounce and also unsubscribe prices are additionally available. You additionally get click warmth maps, and some beneficial review reports such as open and click patterns, opens by gadget, % of contacts involved, and a lot of effective subject line.


Below’s where it obtains a little bit hirsute. The tool and also the website are just offered in English. You can pick to transform several of the non-editable email sections (e.g. footer and also privacy policy text) to among 10 languages offered, mainly European. Assistance and the data base is readily available in 4 languages. A little confusing, but at the very least there’s some effort to sustain multilingual customers and also target markets.

More Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, however, there is a feature to check the e-mail for mistakes (missing links, placeholder message that hasn’t been upgraded, and so on). There’s likewise a device that permits you to preview exactly how emails will certainly search for details receivers, although this didn’t seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management

of course

Soft bounces are put on momentary hold for 15 days, and after that feel bitter. If it happens again, they are relocated into a suspended bounce group. They have a ‘ advised for removal’ filter available to check out these, yet don’t eliminate them instantly.


of course

Import/export available although it’s not as simple as it could be– you need to first make it possible for sophisticated email consents under Account Settings.

Storage readily available for images as well as information


All strategies feature limitless storage.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Different levels of account gain access to


The Account Owner can also designate functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a substantial quantity of apps and combinations , practically 400.

Touchdown Page Builder


This is just readily available through their form home builder, and also it’s very basic. Instead, we ‘d recommend these complimentary touchdown web page building contractors.

Consumer Support

3.5/ 5.

There are several channels of assistance, consisting of real-time conversation, phone assistance, a expertise base and community-based support. I located that the chat and also phone support weren’t always readily available, which was a little discouraging.

Overall rating.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks most of packages. The primary concern below, however, is that they’re asking a premium price for a sub-premium item.


As Constant Contact themselves state with their site, they are a tool for small businesses. And also, thus, it’s worth reviewing them on these terms. As discussed over, they definitely have enough of the essentials covered to satisfy most small companies, and also if it were as straightforward as that then we would certainly recommend them more very.

The problem, these days, is that there are plenty of various other e-mail devices providing a lot more than Constant Contact, and also for a lot less money. This includes not just features, but additionally individual experience. Actually, for the amount you pay with Constant Contact, you could find yourself using much more effective tools such as ActiveCampaign and GetResponse.

They do pick up points for their decent deliverability rates, integrations ( especially social media combinations), as well as for allowing various gain access to degrees for different users. And also with recent enhancements to automations and coverage, as well as the addition of brand-new features like a site building contractor, it does resemble they’re making an initiative to enhance the item. Their absence of sophisticated attributes makes it difficult to recommend them over others at this rate point. (You’ll see we do not list them as a great Mailchimp option, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would strongly assert that there might be various other interests at play there.

Attempt Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, as well as it can’t be contrasted to Constant Contact’s simple method (it just includes autoresponders). They additionally supply robust reports and also analysis devices. In addition to that, they are even cheaper than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one e-mail advertising and marketing tools on the marketplace. It’s readily available in 6 languages as well as features advanced automation choices and also a integrated CRM.
  • GetResponse is a strong choice. It features numerous sophisticated features (e.g. a webinar tool), has outstanding automations and also offers among the very best spam and also design testing devices we’ve ever utilized. That’s why Constant Contact fails when contrasted to GetResponse.

We have a comprehensive overview with the best choices to Constant Contact, check it out here. You can likewise try our Smart Finder to see which e-newsletter service is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you would certainly such as to get into the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. At $399/month, you would certainly be much better off taking a appearance at any of these CRMs for tiny services, which will certainly be much a lot more budget friendly. There are also lots of excellent complimentary CRMs to choose from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within service hours Eastern time in order to cancel your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software application for small companies. It safely stores your customer data and also offers a secure method to handle your subscribers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability prices are consistently great in our bi-annual deliverability examinations.

Regardless of these showy numbers and also features, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves state via their website, they are a tool for little services. The concern, these days, is that there are lots of other email devices supplying also more than Constant Contact, and also for a lot much less money. For the quantity you pay with Constant Contact, you could find yourself using much extra powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, as well as it can’t be contrasted to Constant Contact’s simple method (it only includes autoresponders).

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