Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually been in the e-mail advertising game because 1995. During that time, they’ve handled to become one of the most pre-owned e-mail devices worldwide, after Mailchimp.

Something I discovered is that Constant Contact is very typically the leading choice for numerous other testimonial websites. Naturally, I wonder to see if our detailed analysis creates the very same outcome.

You may have looked into the Constant Contact evaluations used by customers online, also, as well as whilst they are rather positive, they might not provide you the whole picture. Our testimonial of Constant Contact is based upon a systematic strategy and also utilizes our functional experience as well as knowledge of lots of various other basic as well as advanced advertising and marketing automation tools.

What makes them special is that they’ve added numerous features over the years that few of their rivals sporting activity, such as digital item downloads, occasion monitoring, consultation scheduling as well as social projects. These all include in the diverse checklist of e-mail alternatives offered, in addition to automations and also repeating newsletters.

Constant Contact brag a marketplace with around 400 applications and also assimilations that cater to also the most niche of products. Regardless of these flashy numbers and also attributes, interest in Constant Contact appears to be on the decline, at least according to Google Trends. If it’s still appropriate in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s outs & ins as well as examine.
Figure out below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, but their costs aren’t one of the most inexpensive, especially when you take into consideration that their features simply aren’t that advanced. Plans start from $9.99/ month, but this only allows for 500 customers, and costs rise pretty sharply after that.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our full rates overview

Cons and pros


Is Constant Contact the ideal e-newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is quite one-of-a-kind hereof, being one of the few e-mail advertising devices to permit you to manage occasion invitations, registrations, and tickets . Keep in mind that this attribute includes its own fees: 5.4% + $0.80 for every ticket marketed or purchase carried out.

Not advised if:

You need innovative automation:

Remarkably, for the costs it bills, Constant Contact does not provide the most sophisticated automations. While they do supply triggered campaigns, autoresponders and abandoned cart campaigns (for Shopify only), you’ll locate that other much less expensive devices use similar levels of automation– MailerLite and also Sendinblue.

Rating information


Alleviate of Use

Generally it’s very easy to browse, though a little bit dull-looking. You can get to most areas within a number of clicks, though as they’ve added much more functionality, some things have ended up being a little concealed, for example, automations.

Newsletter Creation


The editor is fast, yet light on attributes, especially in the styling department. Apart from that it’s very easy to collaborate with.


of course

This is very basic, only enabling you to put simple introductions or get in touch with information. There is no if/then/else logic offered.

Email kinds

Traditional, autoresponders, standard automations, repeating e-newsletters, A/B testing, event enrollments, surveys, vouchers and also surveys .

Option and Flexibility of Template Designs

Okay. There are about 200 (!) templates to pick from, with varying levels of quality (some are suitable, while others look a little basic as well as outdated). You can additionally go back to square one, and also use a convenient feature called ‘Brand your email’ to auto-generate a design template based on your web site’s colors and also logo design.

Email Marketing Automation

It likewise creates pre-defined get in touch with segments based on your clients’ interactions with your on-line shop (e.g. repeat, lapsed as well as prospective consumers). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are also available.

Checklist Management

You can produce sectors from call task, listing membership, get in touch with details, tags, or ecommerce activity. You can likewise develop a section from your get in touch with understandings and also tag get in touches with based on get in touch with field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the kind, as well as it simply offers a description box, standard area options (which you can not add to) and after that a checklist, or checklists, that people can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute also severely, getting to one of the most preferred email suppliers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Reports as well as Analysis

In addition to basic open and also click reports, spam, bounce and also unsubscribe rates are likewise readily available. You additionally obtain click heat maps, and some helpful summary records such as open and also click trends, opens up by tool, % of contacts involved, and the majority of successful subject line.


Right here’s where it gets a bit unshaven. The website and the tool are only offered in English. You can choose to transform a few of the non-editable email sections (e.g. footer as well as personal privacy plan text) to among 10 languages readily available, mostly European. Assistance and also the knowledge base is available in 4 languages. A little confusing, however at least there’s some initiative to sustain multilingual individuals and target markets.

Further Features

Spam- and Design-Testing

Spam testing isn’t readily available, however, there is a attribute to examine the email for errors ( missing out on web links, placeholder text that hasn’t been upgraded, and so on). There’s additionally a device that allows you to preview just how emails will certainly seek details recipients, although this didn’t appear to function when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management

of course

Soft bounces are put on short-lived hold for 15 days, and then resent. They are moved right into a put on hold bounce category if it happens once more. They have a ‘ advised for removal’ filter offered to watch these, however don’t remove them immediately.



Import/export available although it’s not as simple as it could be– you require to first make it possible for innovative email approvals under Account Settings.

Storage available for pictures and also information


All plans come with endless storage.

Pro Features



SPF and also DKIM are supported.

Own Domain


Different degrees of account gain access to

of course

The Account Owner can likewise assign functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a enormous quantity of apps and also assimilations , virtually 400.

Touchdown Page Builder


This is only readily available using their form contractor, and it’s really standard. Rather, we would certainly advise these cost-free touchdown page home builders.

Customer Support

3.5/ 5.

There are numerous channels of support, consisting of live conversation, phone support, a knowledge base and community-based support. I located that the chat and also phone assistance weren’t constantly offered, which was a little irritating.

General score.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks most of the boxes. The major problem below, though, is that they’re asking a costs cost for a sub-premium product.

Final thought.

As Constant Contact themselves reiterate via their site, they are a tool for local business. As well as, because of this, it’s worth examining them on these terms. As pointed out over, they absolutely have sufficient of the basics covered to please most local business, and if it were as easy as that after that we would certainly advise them more highly.

The problem, these days, is that there are a lot of other e-mail tools offering even more than Constant Contact, and for a great deal much less money. This consists of not only includes, yet additionally customer experience. As a matter of fact, for the quantity you pay with Constant Contact, you could find yourself utilizing a lot more powerful devices such as ActiveCampaign and also GetResponse.

And also with recent enhancements to automations and coverage, and the addition of brand-new features like a web site contractor, it does look like they’re making an initiative to improve the item. Their absence of innovative attributes makes it hard to recommend them over others at this price point.

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would strongly declare that there might be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and it can not be contrasted to Constant Contact’s simplified approach (it only includes autoresponders). They also offer durable reports as well as evaluation tools. On top of that, they are even less expensive than Constant Contact.
  • Sendinblue is among the most affordable all-in-one email advertising devices on the market. It’s available in 6 languages as well as includes sophisticated automation alternatives as well as a integrated CRM.
  • GetResponse is a strong choice. It comes with many sophisticated attributes (e.g. a webinar tool), has superb automations as well as offers one of the best spam and also layout screening devices we’ve ever made use of. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a detailed guide with the most effective choices to Constant Contact, check it out right here. You can additionally check out our Smart Finder to see which e-newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact comparison if you ‘d such as to obtain right into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. At $399/month, you would certainly be much far better off taking a look at any of these CRMs for little organizations, which will certainly be much a lot more cost effective. There are even lots of superb free CRMs to pick from.

How can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within business hours Eastern time in order to terminate your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email marketing software program for small companies. It safely shops your customer data and offers a safe method to handle your subscribers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability rates are constantly great in our bi-annual deliverability examinations.

Despite these flashy numbers and functions, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a tool for small businesses. The problem, these days, is that there are lots of other e-mail devices offering even much more than Constant Contact, and also for a lot less money. For the quantity you pay with Constant Contact, you can find on your own using a lot a lot more effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and it can not be compared to Constant Contact’s simple method (it only features autoresponders).

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