Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the email marketing game given that 1995. During that time, they’ve taken care of to turn into one of one of the most previously owned e-mail tools on the planet, after Mailchimp.

One point I discovered is that Constant Contact is extremely frequently the top choice for many other review internet sites. Normally, I am curious to see if our comprehensive evaluation produces the same end result.

You might have taken a look at the Constant Contact testimonials provided by customers online, also, and whilst they are pretty positive, they might not give you the whole picture. Our review of Constant Contact is based on a methodical technique and also uses our practical experience and knowledge of dozens of various other simple and sophisticated advertising automation devices.

What makes them unique is that they’ve included several features for many years that few of their competitors sport, such as electronic product downloads, occasion management, appointment organizing as well as social projects. These all include in the varied listing of e-mail options offered, along with automations and also reoccuring newsletters.

Constant Contact boast a marketplace with around 400 applications as well as integrations that accommodate even the most specific niche of products. Yet despite these showy numbers as well as functions, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s ins & outs and examine.
Learn below!

Constant Contact Summary

Constant Contact is routed in the direction of local business, but their costs aren’t the most budget friendly, specifically when you think about that their features simply aren’t that progressed. Strategies begin with $9.99/ month, however this just permits 500 clients, and rates increase pretty greatly afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our total prices overview

Cons as well as pros


Is Constant Contact the appropriate newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is quite unique hereof, being among the few e-mail advertising and marketing tools to permit you to manage event tickets, enrollments, as well as invitations . Bear in mind that this attribute features its very own fees: 5.4% + $0.80 for each and every ticket sold or transaction performed.

Not suggested if:

You require advanced automation:

Remarkably, for the premium it charges, Constant Contact does not supply the most innovative automations. While they do use triggered projects, autoresponders as well as deserted cart projects (for Shopify just), you’ll find that much cheaper devices provide similar levels of automation– MailerLite and Sendinblue, for example.

Score information


Ease of Use

Generally it’s simple to navigate, though a bit dull-looking. You can reach most areas within a couple of clicks, though as they’ve included much more capability, some things have actually become a little concealed, as an example, automations.

Newsletter Creation


The editor is fast, but light on features, particularly in the designing division. In addition to that it’s very easy to deal with.



This is really standard, just allowing you to put simple introductions or get in touch with information. There is no if/then/else reasoning offered.

Email types

Classic, autoresponders, basic automations, repeating e-newsletters, A/B screening, occasion registrations, promo codes, surveys and polls .

Choice and Flexibility of Template Designs

Not negative. You can likewise begin from scrape, as well as use a handy feature called ‘Brand your email’ to auto-generate a layout based on your site’s colors as well as logo design.

Email Marketing Automation

It also produces pre-defined call segments based on your customers’ communications with your online store (e.g. repeat, lapsed and also possible consumers). Automations based on contact triggers (e.g. email opens up, clicks) are additionally offered.

Checklist Management

You can produce sections from call task, listing subscription, get in touch with information, tags, or ecommerce activity. You can also produce a sector from your get in touch with understandings as well as tag calls based on call field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the form, and also it just offers a summary box, fundamental field alternatives (which you can not contribute to) and after that a checklist, or listings, that people can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not execute also badly, getting to the most popular e-mail providers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports and Analysis

In addition to conventional open and click reports, spam, bounce and also unsubscribe prices are additionally readily available. You also get click warm maps, and some valuable overview reports such as open and click trends, opens up by gadget, % of calls involved, as well as many effective subject line.


The tool and the website are only readily available in English. You can select to alter some of the non-editable email areas (e.g. footer and personal privacy plan text) to one of 10 languages available, primarily European.

Further Features

Spam- and Design-Testing

Spam testing isn’t available, however, there is a attribute to inspect the email for mistakes ( missing out on web links, placeholder message that hasn’t been upgraded, and so on). There’s additionally a tool that enables you to sneak peek just how emails will try to find specific recipients, although this didn’t seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Bounce Management


Soft bounces are placed on short-term hold for 15 days, and after that feel bitter. If it occurs once more, they are moved right into a put on hold bounce classification. They have actually a ‘ advised for removal’ filter available to check out these, yet do not remove them automatically.



Import/export offered although it’s not as uncomplicated as it could be– you need to initially enable advanced e-mail authorizations under Account Settings.

Storage readily available for pictures and information


All plans come with endless storage.

Pro Features



SPF and also DKIM are supported.

Own Domain


Different levels of account access


The Account Owner can also assign functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a enormous amount of apps as well as assimilations , nearly 400.

Touchdown Page Builder


This is only available using their form building contractor, and it’s really basic. Instead, we would certainly advise these free landing web page contractors.

Client Support

3.5/ 5.

There are numerous networks of support, consisting of real-time chat, phone support, a knowledge base and also community-based support. I found that the conversation and also phone assistance weren’t always offered, which was a little irritating.

Overall rating.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks a lot of packages. The primary concern below, however, is that they’re asking a costs rate for a sub-premium product.


As Constant Contact themselves restate via their website, they are a device for small businesses. And also, thus, it’s worth assessing them on these terms. As pointed out above, they most definitely have sufficient of the basics covered to please most small businesses, and also if it were as simple as that after that we ‘d suggest them extra very.

The issue, nowadays, is that there are lots of other e-mail devices providing even more than Constant Contact, and for a great deal less money. This consists of not just features, yet also customer experience. Actually, for the amount you pay with Constant Contact, you can find yourself using a lot more effective devices such as ActiveCampaign as well as GetResponse.

As well as with recent improvements to automations and reporting, and also the enhancement of brand-new attributes like a web site contractor, it does look like they’re making an initiative to improve the item. Their absence of advanced functions makes it challenging to recommend them over others at this cost factor.

So, there you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the internet, I would boldly assert that there might be various other interests at play there.

Try Constant Contact now for free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever attempted, as well as it can not be contrasted to Constant Contact’s simplistic strategy (it only features autoresponders). They additionally provide robust records as well as evaluation devices. They are also less expensive than Constant Contact.
  • Sendinblue is among the most affordable all-in-one e-mail advertising and marketing devices on the market. It’s available in 6 languages and features sophisticated automation options and also a integrated CRM.
  • GetResponse is a strong choice. It comes with lots of sophisticated functions (e.g. a webinar device), has superb automations as well as provides among the very best spam and style screening tools we’ve ever before made use of. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a in-depth guide with the most effective options to Constant Contact, check it out here. You can likewise check out our Smart Finder to see which e-newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d like to obtain right into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be better off taking a look at any one of these CRMs for local business, which will certainly be even more affordable. There are even a lot of excellent cost-free CRMs to select from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within business hours Eastern time in order to cancel your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software for small businesses. It safely shops your customer information as well as offers a safe and secure means to manage your subscribers.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability prices are constantly good in our bi-annual deliverability tests.

Regardless of these flashy numbers as well as features, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves state through their website, they are a device for tiny companies. The concern, these days, is that there are lots of other e-mail tools providing also a lot more than Constant Contact, and for a whole lot less money. For the amount you pay with Constant Contact, you can find on your own utilizing much more effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and also it can not be contrasted to Constant Contact’s simplified strategy (it just includes autoresponders).

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