Constant Contact - Create Email Marketing Campaigns Like a Pro

Calculating Email Address Attrition Rate In Constant Contact

Constant Contact have remained in the email marketing video game because 1995. Throughout that time, they’ve managed to turn into one of the most used e-mail tools on the planet, after Mailchimp.

One point I discovered is that Constant Contact is extremely often the top choice for several various other evaluation websites. Normally, I wonder to see if our thorough analysis creates the exact same result.

You could have looked into the Constant Contact reviews offered by users online, as well, and whilst they are pretty favorable, they might not provide you the whole picture. Our testimonial of Constant Contact is based upon a systematic strategy and also uses our useful experience as well as understanding of loads of various other simple as well as advanced advertising and marketing automation devices.

What makes them unique is that they’ve added numerous features for many years that few of their rivals sport, such as electronic product downloads, event management, visit organizing and social campaigns. These all contribute to the diverse checklist of email alternatives available, in addition to automations and repeating newsletters.

Constant Contact brag a market with around 400 applications as well as integrations that satisfy even one of the most niche of products. Yet regardless of these showy numbers and functions, passion in Constant Contact seems to be on the decline, at least according to Google Trends. Enough factor for us to take a closer look at Constant Contact’s ins & outs and check if it’s still appropriate in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is directed towards small businesses, however their rates aren’t the most budget-friendly, specifically when you think about that their features just aren’t that progressed. Plans start from $9.99/ month, however this only allows for 500 subscribers, and rates rise quite sharply after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our total prices guide

Pros and Cons


Is Constant Contact the best newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is quite one-of-a-kind in this regard, being just one of the few e-mail advertising tools to allow you to take care of event tickets, enrollments, and invites . Bear in mind that this attribute features its very own costs: 5.4% + $0.80 for each ticket sold or transaction performed.

Not suggested if:

You require innovative automation:

Remarkably, for the costs it charges, Constant Contact does not offer one of the most advanced automations. While they do supply activated campaigns, autoresponders and abandoned cart projects (for Shopify just), you’ll locate that other much cheaper tools supply similar degrees of automation– MailerLite and Sendinblue, as an example.

Ranking information


Relieve of Use

Generally it’s easy to browse, though a little bit dull-looking. You can reach the majority of locations within a number of clicks, though as they’ve included much more functionality, some points have ended up being a little covert, for instance, automations.

E-newsletter Creation


The editor is fast, however light on functions, particularly in the styling department. Besides that it’s simple to deal with.


of course

This is very standard, only allowing you to place straightforward introductions or contact details. There is no if/then/else reasoning available.

Email types

Classic, autoresponders, fundamental automations, repeating newsletters, A/B testing, event registrations, promo codes, surveys as well as surveys .

Selection and Flexibility of Template Designs

Not negative. You can additionally start from scrape, and make use of a helpful feature called ‘Brand your email’ to auto-generate a design template based on your internet site’s colors and logo.

Email Marketing Automation

They provide autoresponders as well as abandoned cart advocate Shopify and WooCommerce. It likewise generates pre-defined call sections based upon your consumers’ communications with your online shop (e.g. repeat, expired and possible clients). Automations based upon contact triggers (e.g. e-mail opens, clicks) are also readily available. It’s worth keeping in mind that the automations aren’t the most versatile, as you can not actually incorporate conditions and actions as you can in numerous other devices.

List Management

You can create sectors from contact task, list membership, contact details, tags, or ecommerce task. You can likewise produce a section from your contact understandings as well as tag contacts based on contact field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the kind, and also it merely supplies a summary box, basic area alternatives (which you can’t contribute to) and then a listing, or checklists, that people can inspect to be added to.


As you can see in our deliverability examinations, Constant Contact does not do too badly, reaching one of the most popular e-mail providers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Records as well as Analysis

Along with basic open as well as click reports, spam, bounce as well as unsubscribe prices are additionally readily available. You also obtain click warm maps, and some valuable overview reports such as open and click trends, opens by tool, % of contacts engaged, and the majority of effective subject line. You can likewise compare campaigns. Progressed tracking such as social tracking isn’t available.


The website and the tool are just offered in English. You can pick to alter some of the non-editable e-mail areas (e.g. footer as well as personal privacy plan text) to one of 10 languages readily available, mainly European.

More Features

Spam- and also Design-Testing

Spam screening isn’t available, nevertheless, there is a feature to inspect the email for mistakes (missing links, placeholder text that hasn’t been updated, and so on). There’s also a device that allows you to sneak peek just how emails will search for details recipients, although this really did not appear to function when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management


Soft bounces are positioned on short-lived hold for 15 days, and afterwards resent. If it occurs once more, they are relocated right into a suspended bounce group. They have actually a ‘recommended for elimination’ filter readily available to check out these, yet don’t eliminate them immediately.



Import/export readily available although it’s not as straightforward as maybe– you need to first make it possible for sophisticated e-mail consents under Account Settings.

Storage offered for information as well as photos


All strategies come with unlimited storage.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Various degrees of account access


The Account Owner can likewise designate roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a enormous amount of apps and also combinations , practically 400.

Landing Page Builder

of course

This is just available using their type builder, and it’s extremely fundamental. Rather, we would certainly suggest these complimentary landing web page builders.

Consumer Support

3.5/ 5.

There are several networks of assistance, consisting of online chat, phone support, a knowledge base and community-based support. I discovered that the chat and also phone assistance weren’t constantly available, which was a little frustrating. When I was able to acquire conversation support, nonetheless, I did locate them to be receptive and beneficial . Remember that you’ll require to call order to terminate your membership, which is quite irritating.

General rating.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks most of the boxes. The major concern here, however, is that they’re asking a costs cost for a sub-premium item.


As Constant Contact themselves reiterate through their site, they are a device for small companies. As well as, as such, it’s worth reviewing them on these terms. As mentioned above, they definitely have sufficient of the basics covered to please most small businesses, as well as if it were as straightforward as that then we would certainly recommend them much more very.

The issue, nowadays, is that there are plenty of other email tools supplying much more than Constant Contact, and also for a whole lot less cash. This includes not only features, however also customer experience. As a matter of fact, for the amount you pay with Constant Contact, you might find yourself utilizing far more effective tools such as ActiveCampaign and GetResponse.

As well as with recent enhancements to automations and coverage, and also the enhancement of new features like a site building contractor, it does look like they’re making an effort to enhance the item. Their absence of advanced functions makes it tough to advise them over others at this price factor.

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would strongly assert that there might be various other rate of interests at play there.

Attempt Constant Contact currently absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever before tried, and also it can’t be compared to Constant Contact’s simplified strategy (it only features autoresponders). They likewise use durable reports and also analysis devices. On top of that, they are even less expensive than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one email marketing devices on the marketplace. It’s available in 6 languages and also comes with sophisticated automation options and also a built-in CRM.
  • GetResponse is a solid option. It comes with several advanced features (e.g. a webinar device), has outstanding automations as well as provides one of the very best spam and layout testing devices we’ve ever before utilized. That’s why Constant Contact fails when compared to GetResponse.

We have a thorough overview with the very best choices to Constant Contact, check it out here. You can additionally check out our Smart Finder to see which e-newsletter service is best fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you would certainly like to get into the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. Nonetheless, at $399/month, you would certainly be far better off taking a look at any one of these CRMs for small businesses, which will certainly be much more cost effective. There are also lots of excellent free CRMs to pick from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to cancel your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising and marketing software application for local business. It securely shops your customer data and supplies a safe way to handle your subscribers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability prices are consistently excellent in our bi-annual deliverability examinations.

In spite of these fancy numbers as well as features, passion in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves restate through their site, they are a device for small services. The problem, these days, is that there are lots of other e-mail devices supplying also much more than Constant Contact, and for a lot less money. For the amount you pay with Constant Contact, you could find on your own making use of a lot extra effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and also it can not be contrasted to Constant Contact’s simple approach (it just features autoresponders).

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