Constant Contact - Create Email Marketing Campaigns Like a Pro

Change Contacts List Constant Contact

Constant Contact have actually been in the email advertising game considering that 1995. During that time, they’ve taken care of to become one of the most previously owned email tools on the planet, after Mailchimp.

Something I saw is that Constant Contact is very often the leading option for lots of other testimonial sites. Normally, I am curious to see if our detailed analysis creates the exact same end result.

You may have had a look at the Constant Contact evaluations offered by customers online, also, and also whilst they are rather favorable, they may not provide you the whole picture. Our testimonial of Constant Contact is based on a systematic technique and also utilizes our practical experience as well as expertise of loads of various other simple and innovative advertising and marketing automation devices.

What makes them special is that they’ve added numerous features throughout the years that few of their rivals sporting activity, such as digital item downloads, occasion management, appointment scheduling as well as social campaigns. These all include in the varied listing of email options offered, along with automations and reoccuring newsletters.

Constant Contact boast a industry with around 400 apps and integrations that deal with even the most particular niche of items. Regardless of these fancy numbers and also features, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. Sufficient reason for us to take a closer take a look at Constant Contact’s ins & outs and also inspect if it’s still pertinent in the 21st century.
Figure out below!

Constant Contact Summary

Constant Contact is directed in the direction of small businesses, however their prices aren’t the most budget friendly, specifically when you think about that their features just aren’t that progressed. Plans begin with $9.99/ month, but this just permits 500 subscribers, and costs rise pretty sharply afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our complete prices guide

Cons and pros


Is Constant Contact the right e-newsletter service for you?

Advised if:

You run events:

Constant Contact is rather one-of-a-kind hereof, being one of minority email marketing tools to permit you to manage event tickets, enrollments, and invitations . Keep in mind that this attribute includes its very own fees: 5.4% + $0.80 for each and every ticket marketed or deal conducted.

Not recommended if:

You need sophisticated automation:

Remarkably, for the premium it bills, Constant Contact does not offer one of the most sophisticated automations. While they do use triggered campaigns, autoresponders and also deserted cart campaigns (for Shopify just), you’ll find that other much less costly devices use comparable levels of automation– MailerLite and also Sendinblue.

Ranking information


Ease of Use

Generally it’s easy to navigate, though a bit dull-looking. You can get to the majority of areas within a couple of clicks, though as they’ve added much more functionality, some points have actually come to be a little surprise, for instance, automations.

Newsletter Creation


The editor is quick, but light on features, especially in the designing department. Aside from that it’s easy to work with.



This is extremely fundamental, only allowing you to put basic introductions or call information. There is no if/then/else reasoning readily available.

Email types

Timeless, autoresponders, fundamental automations, persisting newsletters, A/B testing, event registrations, polls, promo codes as well as surveys .

Option and also Flexibility of Template Designs

Not poor. You can also begin from scrape, and use a useful feature called ‘Brand your e-mail’ to auto-generate a template based on your website’s colors and also logo design.

Email Marketing Automation

It also produces pre-defined get in touch with sections based on your clients’ communications with your online shop (e.g. repeat, expired and possible customers). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are likewise available.

Checklist Management

You can produce sectors from call activity, checklist membership, call information, tags, or ecommerce task. You can also develop a segment from your get in touch with insights and tag get in touches with based on contact area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no customization with the form, and also it just uses a summary box, basic area options (which you can’t add to) and then a checklist, or listings, that individuals can inspect to be included in.


As you can see in our deliverability tests, Constant Contact does not carry out too terribly, reaching one of the most popular e-mail providers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Reports and also Analysis

In addition to typical open as well as click records, spam, bounce and also unsubscribe prices are likewise offered. You likewise get click warmth maps, and some useful introduction reports such as open and also click patterns, opens up by device, % of calls involved, and also a lot of successful subject line. You can also contrast campaigns. Advanced tracking such as social monitoring isn’t readily available.


The tool and the website are only offered in English. You can select to alter some of the non-editable email sections (e.g. footer as well as privacy plan text) to one of 10 languages readily available, mostly European.

Further Features

Spam- and Design-Testing

Spam screening isn’t offered, however, there is a attribute to examine the email for errors (missing links, placeholder text that hasn’t been updated, and so on). There’s additionally a device that enables you to preview exactly how e-mails will look for certain receivers, although this really did not appear to function when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Jump Management


Soft bounces are positioned on short-lived hold for 15 days, and then dislike. If it occurs once again, they are relocated right into a suspended bounce category. They have actually a ‘ advised for elimination’ filter available to watch these, yet do not eliminate them instantly.



Import/export offered although it’s not as straightforward as it could be– you need to first enable innovative e-mail consents under Account Settings.

Storage space offered for photos and data


All strategies feature unrestricted storage.

Pro Features



SPF and DKIM are supported.

Very own Domain


Different levels of account accessibility

of course

The Account Owner can likewise designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact supply a enormous quantity of apps as well as combinations , almost 400.

Touchdown Page Builder


This is just offered by means of their kind building contractor, as well as it’s very basic. Rather, we would certainly recommend these free landing page building contractors.

Consumer Support

3.5/ 5.

There are a number of networks of assistance, including real-time chat, phone assistance, a knowledge base and community-based support. Nonetheless, I located that the conversation and also phone assistance weren’t constantly readily available, which was a little irritating. When I was able to acquire chat assistance, nonetheless, I did locate them to be receptive as well as helpful . Keep in mind that you’ll require to contact order to terminate your subscription, which is quite bothersome.

General rating.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks the majority of the boxes. The main issue right here, however, is that they’re asking a costs price for a sub-premium item.


As Constant Contact themselves reiterate through their website, they are a tool for small companies. As well as, as such, it’s worth evaluating them on these terms. As pointed out above, they absolutely have sufficient of the essentials covered to satisfy most small businesses, and if it were as basic as that after that we would certainly recommend them extra highly.

The problem, nowadays, is that there are a lot of various other e-mail devices supplying even more than Constant Contact, as well as for a great deal much less cash. This consists of not just includes, yet likewise user experience. For the amount you pay with Constant Contact, you could find on your own utilizing a lot more powerful devices such as ActiveCampaign and GetResponse.

As well as with recent enhancements to automations as well as coverage, as well as the enhancement of brand-new functions like a website contractor, it does look like they’re making an effort to enhance the product. Their lack of innovative features makes it tough to suggest them over others at this price point.

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the internet, I would frankly claim that there may be various other interests at play there.

Try Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever before tried, and it can’t be contrasted to Constant Contact’s simplified strategy (it just features autoresponders). They additionally supply robust reports as well as analysis tools. In addition to that, they are even less costly than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email advertising devices on the marketplace. It’s offered in 6 languages and also comes with advanced automation alternatives as well as a integrated CRM.
  • GetResponse is a strong alternative. It features several innovative attributes (e.g. a webinar device), supplies and also has outstanding automations among the most effective spam as well as layout testing tools we’ve ever before made use of. That’s why Constant Contact fails when contrasted to GetResponse.

We have a in-depth guide with the very best alternatives to Constant Contact, check it out below. You can also experiment with our Smart Finder to see which newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly such as to get right into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. Nonetheless, at $399/month, you would certainly be better off taking a look at any one of these CRMs for small companies, which will certainly be much more affordable. There are even a lot of excellent free CRMs to choose from.

Exactly how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to cancel your account. Right here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising software for small businesses. It safely stores your client information and offers a safe and secure means to manage your subscribers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are continually excellent in our bi-annual deliverability tests.

Regardless of these fancy numbers and features, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a device for little companies. The concern, these days, is that there are plenty of various other e-mail devices offering even a lot more than Constant Contact, and also for a whole lot less cash. For the amount you pay with Constant Contact, you can locate on your own utilizing a lot extra effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, as well as it can’t be compared to Constant Contact’s simple strategy (it just features autoresponders).

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