Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the e-mail marketing game because 1995. During that time, they’ve handled to turn into one of the most previously owned e-mail tools in the world, after Mailchimp.

One thing I noticed is that Constant Contact is really often the top choice for lots of various other testimonial web sites. Normally, I wonder to see if our detailed analysis generates the same end result.

You might have looked into the Constant Contact reviews used by users online, too, and whilst they are rather positive, they might not offer you the whole picture. Our evaluation of Constant Contact is based on a methodical method and uses our practical experience and knowledge of lots of other straightforward as well as advanced advertising and marketing automation devices.

What makes them unique is that they’ve included numerous features throughout the years that few of their rivals sporting activity, such as digital item downloads, occasion management, visit scheduling and also social projects. These all include in the varied checklist of email alternatives offered, in addition to automations and recurring newsletters.

Constant Contact brag a marketplace with around 400 applications and also integrations that cater to also the most niche of items. Yet despite these fancy numbers and functions, rate of interest in Constant Contact appears to be on the decline, a minimum of according to Google Trends. Enough factor for us to take a more detailed look at Constant Contact’s outs & ins as well as examine if it’s still pertinent in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, however their rates aren’t the most economical, specifically when you think about that their functions simply aren’t that progressed. Strategies begin with $9.99/ month, yet this only permits 500 clients, and also rates rise rather sharply afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our total pricing overview

Pros and Cons


Is Constant Contact the best e-newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is rather special hereof, being just one of minority email advertising tools to enable you to manage event enrollments, invites, and also tickets . Bear in mind that this attribute features its very own fees: 5.4% + $0.80 for each and every ticket offered or deal carried out.

Not recommended if:

You need advanced automation:

Surprisingly, for the premium it bills, Constant Contact does not provide the most innovative automations. While they do provide set off campaigns, autoresponders and also deserted cart campaigns (for Shopify just), you’ll locate that other much cheaper tools provide comparable levels of automation– MailerLite and also Sendinblue.

Rating details


Reduce of Use

Typically it’s very easy to browse, though a little bit dull-looking. You can get to most areas within a number of clicks, though as they’ve included a lot more capability, some things have actually ended up being a little covert, as an example, automations.

Newsletter Creation


The editor is quick, however light on attributes, specifically in the styling department. Apart from that it’s easy to deal with.


of course

This is extremely fundamental, only allowing you to insert easy greetings or contact information. There is no if/then/else reasoning readily available.

Email kinds

Traditional, autoresponders, standard automations, reoccuring newsletters, A/B screening, event registrations, surveys, discount coupons and polls .

Option as well as Flexibility of Template Designs

Tolerable. There are around 200 (!) themes to choose from, with differing degrees of top quality (some are decent, while others look a little standard and outdated). You can additionally start from scratch, and make use of a handy feature called ‘Brand your email’ to auto-generate a template based upon your web site’s shades as well as logo.

Email Marketing Automation

It also produces pre-defined contact segments based on your customers’ communications with your on-line store (e.g. repeat, expired and possible customers). Automations based on contact triggers (e.g. email opens up, clicks) are also readily available.

Listing Management

You can create sections from contact activity, checklist membership, get in touch with details, tags, or ecommerce task. You can additionally develop a segment from your contact insights as well as tag get in touches with based on contact field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the kind, and also it merely uses a description box, basic field options (which you can’t add to) and then a listing, or listings, that people can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not carry out too severely, reaching the most prominent email service providers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Reports as well as Analysis

Along with standard open as well as click records, spam, bounce and unsubscribe rates are additionally offered. You also get click warm maps, as well as some valuable overview reports such as open as well as click trends, opens up by gadget, % of contacts engaged, and a lot of effective subject line. You can likewise contrast projects. Advanced tracking such as social monitoring isn’t offered.


The tool and also the website are just available in English. You can choose to alter some of the non-editable e-mail areas (e.g. footer as well as personal privacy plan message) to one of 10 languages offered, mostly European.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, nevertheless, there is a feature to examine the e-mail for errors ( missing out on links, placeholder message that hasn’t been updated, and so on). There’s additionally a device that allows you to preview just how emails will seek details recipients, although this really did not seem to work when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Jump Management


Soft bounces are positioned on short-term hold for 15 days, and afterwards frown at. If it occurs once again, they are moved right into a put on hold bounce group. They have a ‘ advised for elimination’ filter available to see these, however don’t remove them automatically.


of course

Import/export readily available although it’s not as uncomplicated as it could be– you need to first enable sophisticated e-mail permissions under Account Settings.

Storage offered for data and also photos


All plans come with limitless storage.

Pro Features


of course

SPF as well as DKIM are sustained.

Own Domain


Various degrees of account access

of course

The Account Owner can additionally designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact supply a large amount of combinations and also apps , virtually 400.

Touchdown Page Builder

of course

This is only available through their type contractor, and also it’s really basic. Instead, we ‘d recommend these free landing page home builders.

Client Support

3.5/ 5.

There are several networks of assistance, including real-time conversation, phone support, a understanding base as well as community-based support. I located that the conversation as well as phone assistance weren’t constantly readily available, which was a little discouraging.

Overall rating.

3.6/ 5.

For a standard email device, Constant Contact ticks most of packages. The main concern below, however, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves state with their site, they are a device for small companies. And, as such, it’s worth reviewing them on these terms. As stated over, they definitely have sufficient of the fundamentals covered to satisfy most small businesses, and if it were as easy as that then we would certainly suggest them extra extremely.

The problem, these days, is that there are a lot of various other e-mail tools using a lot more than Constant Contact, and for a whole lot less cash. This includes not only features, but also user experience. Actually, for the quantity you pay with Constant Contact, you could find yourself utilizing far more effective tools such as ActiveCampaign and also GetResponse.

As well as with recent enhancements to automations and also reporting, as well as the enhancement of brand-new functions like a web site home builder, it does look like they’re making an effort to enhance the item. Their lack of advanced features makes it hard to recommend them over others at this price factor.

There you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would strongly assert that there might be other interests at play there.

Try Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever before attempted, and it can not be compared to Constant Contact’s simplified technique (it only features autoresponders). They additionally use robust reports and evaluation tools. They are also less costly than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one email marketing devices on the marketplace. It’s available in 6 languages and features sophisticated automation options as well as a built-in CRM.
  • GetResponse is a strong option. It includes several sophisticated functions (e.g. a webinar device), has outstanding automations and supplies among the very best spam and also style screening tools we’ve ever made use of. That’s why Constant Contact fails when compared to GetResponse.

We have a thorough guide with the most effective alternatives to Constant Contact, check it out here. You can also try out our Smart Finder to see which newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d like to get right into the information.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. At $399/month, you would certainly be a lot far better off taking a look at any of these CRMs for little businesses, which will certainly be much much more affordable. There are even lots of outstanding complimentary CRMs to pick from.

Just how can I terminate my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within service hours Eastern time in order to cancel your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software application for small companies. It securely stores your consumer data as well as uses a safe and secure way to handle your subscribers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability prices are continually excellent in our bi-annual deliverability tests.

Regardless of these fancy numbers and features, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate with their site, they are a tool for little companies. The problem, these days, is that there are plenty of other e-mail devices supplying also more than Constant Contact, and for a whole lot much less cash. For the amount you pay with Constant Contact, you could discover on your own using a lot a lot more powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and it can’t be compared to Constant Contact’s simplistic approach (it just features autoresponders).

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