Constant Contact - Create Email Marketing Campaigns Like a Pro

Compare Email Marketing To Constant Contact

Constant Contact have actually remained in the e-mail advertising video game given that 1995. Throughout that time, they’ve taken care of to become one of one of the most used email devices worldwide, after Mailchimp.

One point I observed is that Constant Contact is really often the leading option for many other review websites. Naturally, I wonder to see if our comprehensive evaluation creates the same result.

You could have looked into the Constant Contact testimonials provided by individuals online, too, as well as whilst they are rather positive, they may not provide you the whole picture. Our review of Constant Contact is based upon a systematic method and uses our practical experience as well as understanding of loads of various other basic and also innovative marketing automation devices.

What makes them unique is that they’ve added several functions throughout the years that few of their competitors sporting activity, such as digital product downloads, occasion administration, appointment organizing as well as social campaigns. These all include in the diverse list of e-mail options offered, in addition to automations and reoccuring newsletters.

Constant Contact boast a marketplace with around 400 applications and also combinations that accommodate also the most specific niche of items. Yet despite these fancy numbers and functions, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Sufficient reason for us to take a closer look at Constant Contact’s ins & outs as well as examine if it’s still appropriate in the 21st century.
Figure out listed below!

Constant Contact Summary

Constant Contact is routed in the direction of small companies, yet their prices aren’t the most cost effective, specifically when you think about that their functions just aren’t that progressed. Strategies start from $9.99/ month, but this only enables 500 customers, and rates climb pretty dramatically afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our full rates guide

Cons as well as pros


Is Constant Contact the appropriate newsletter solution for you?

Suggested if:

You run events:

Constant Contact is rather unique hereof, being among minority email advertising and marketing tools to permit you to take care of event invites, tickets, as well as enrollments . Remember that this attribute includes its very own fees: 5.4% + $0.80 for every ticket offered or purchase performed.

Not suggested if:

You require sophisticated automation:

Surprisingly, for the premium it bills, Constant Contact does not provide one of the most advanced automations. While they do provide caused projects, autoresponders and also abandoned cart projects (for Shopify only), you’ll locate that various other much cheaper tools provide comparable levels of automation– MailerLite and also Sendinblue.

Rating details


Ease of Use

Typically it’s very easy to browse, though a little bit dull-looking. You can reach many locations within a couple of clicks, though as they’ve added a lot more functionality, some things have actually ended up being a little covert, as an example, automations.

E-newsletter Creation


The editor is fast, yet light on functions, specifically in the styling division. In addition to that it’s very easy to work with.



This is really basic, only enabling you to insert simple greetings or get in touch with information. There is no if/then/else reasoning offered.

Email types

Traditional, autoresponders, basic automations, recurring newsletters, A/B screening, event enrollments, studies, promo codes as well as surveys .

Option and Flexibility of Template Designs

Tolerable. There are around 200 (!) layouts to pick from, with varying degrees of high quality (some are suitable, while others look a little fundamental and outdated). You can also go back to square one, as well as utilize a handy function called ‘Brand your e-mail’ to auto-generate a template based upon your website’s colors and also logo.

Email Marketing Automation

It also creates pre-defined call segments based on your customers’ interactions with your on-line store (e.g. repeat, expired and also possible customers). Automations based on call triggers (e.g. e-mail opens, clicks) are likewise available.

List Management

You can develop sections from get in touch with activity, checklist subscription, call information, tags, or ecommerce task. You can also develop a section from your contact understandings as well as tag contacts based on call field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the kind, as well as it merely supplies a description box, standard area options (which you can’t contribute to) and then a checklist, or listings, that individuals can examine to be included in.


As you can see in our deliverability tests, Constant Contact does not perform too terribly, getting to one of the most prominent e-mail service providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the time.

Reports and also Analysis

In enhancement to basic open as well as click records, spam, bounce and unsubscribe rates are additionally offered. You also obtain click warmth maps, and some valuable overview records such as open and also click trends, opens by gadget, % of calls involved, as well as the majority of effective subject line.


Below’s where it obtains a bit hirsute. The website and the tool are only available in English. You can choose to transform some of the non-editable e-mail sections (e.g. footer and also privacy plan message) to one of 10 languages readily available, mostly European. Support and also the knowledge base is readily available in 4 languages. Slightly complex, however at the very least there’s some effort to sustain multilingual users as well as audiences.

More Features

Spam- as well as Design-Testing

Spam testing isn’t readily available, nevertheless, there is a attribute to check the email for mistakes ( missing out on web links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a tool that allows you to sneak peek exactly how e-mails will try to find specific recipients, although this really did not seem to work when we examined it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are placed on momentary hold for 15 days, and then resent. If it happens again, they are moved right into a suspended bounce category. They have actually a ‘ suggested for elimination’ filter available to see these, yet don’t eliminate them immediately.



Import/export available although it’s not as straightforward as it could be– you require to first enable innovative email authorizations under Account Settings.

Storage offered for data and pictures


All plans include limitless storage space.

Pro Features


of course

SPF as well as DKIM are sustained.

Own Domain


Various levels of account access


The Account Owner can additionally assign duties to be either an Account Manager or a Campaign Creator.



Constant Contact provide a enormous amount of combinations and applications , virtually 400.

Landing Page Builder


This is only readily available via their form contractor, as well as it’s extremely standard. Rather, we ‘d advise these totally free landing page builders.

Consumer Support

3.5/ 5.

There are a number of channels of assistance, including online conversation, phone support, a knowledge base and community-based support. I located that the conversation as well as phone support weren’t constantly available, which was a little discouraging. When I had the ability to acquire chat support, however, I did find them to be responsive as well as useful . Bear in mind that you’ll need to call in order to cancel your membership, which is quite annoying.

Total rating.

3.6/ 5.

For a basic email tool, Constant Contact ticks the majority of packages. The main problem below, though, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves reiterate through their site, they are a device for small companies. And, therefore, it’s worth examining them on these terms. As pointed out over, they certainly have enough of the essentials covered to satisfy most small businesses, as well as if it were as straightforward as that then we would certainly advise them much more extremely.

The issue, nowadays, is that there are lots of various other e-mail tools supplying even more than Constant Contact, and also for a lot less cash. This includes not just includes, however also user experience. As a matter of fact, for the quantity you pay with Constant Contact, you might find yourself utilizing a lot more effective devices such as ActiveCampaign as well as GetResponse.

They do pick up points for their respectable deliverability rates, combinations (particularly social media assimilations), and also for allowing various gain access to degrees for different customers. And with recent enhancements to automations and also coverage, as well as the enhancement of brand-new attributes like a website building contractor, it does resemble they’re making an initiative to enhance the item. But their absence of sophisticated functions makes it tough to recommend them over others at this rate point. (You’ll see we do not list them as a great Mailchimp choice, either.).

There you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would strongly declare that there could be other rate of interests at play there.

Attempt Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before attempted, and it can not be contrasted to Constant Contact’s simplistic approach (it just includes autoresponders). They also offer durable records and also evaluation tools. On top of that, they are also less costly than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one email marketing devices on the marketplace. It’s readily available in 6 languages and also includes innovative automation options as well as a built-in CRM.
  • GetResponse is a strong option. It features lots of innovative attributes (e.g. a webinar tool), has outstanding automations and also supplies among the best spam as well as layout testing tools we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a comprehensive guide with the most effective alternatives to Constant Contact, check it out here. You can likewise try out our Smart Finder to see which e-newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a appearance at our Mailchimp vs Constant Contact comparison if you ‘d such as to obtain right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you ‘d be much far better off taking a look at any of these CRMs for small organizations, which will be far much more affordable. There are even a lot of exceptional free CRMs to pick from.

Just how can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within organization hours Eastern time in order to cancel your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising and marketing software application for small companies. It securely stores your client data as well as uses a safe method to handle your clients.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability rates are consistently great in our bi-annual deliverability examinations.

Regardless of these flashy numbers as well as functions, passion in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate with their site, they are a device for little organizations. The concern, these days, is that there are plenty of various other email devices using also a lot more than Constant Contact, as well as for a lot less cash. For the amount you pay with Constant Contact, you could discover yourself utilizing a lot extra effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and also it can not be contrasted to Constant Contact’s simplistic method (it only features autoresponders).

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