Constant Contact - Create Email Marketing Campaigns Like a Pro

Comparing Constant Contact And Mailchimp

Constant Contact have remained in the email marketing video game because 1995. During that time, they’ve taken care of to turn into one of one of the most pre-owned e-mail devices on the planet, after Mailchimp.

One thing I noticed is that Constant Contact is very commonly the top choice for many other testimonial sites. Normally, I am curious to see if our comprehensive evaluation produces the exact same end result.

You may have taken a look at the Constant Contact evaluations supplied by customers online, too, and also whilst they are quite favorable, they might not provide you the whole picture. Our review of Constant Contact is based on a methodical approach as well as utilizes our functional experience and knowledge of lots of various other straightforward and innovative marketing automation devices.

What makes them special is that they’ve included a number of functions for many years that few of their competitors sporting activity, such as digital item downloads, event management, consultation organizing and also social projects. These all contribute to the diverse list of e-mail options offered, along with automations as well as reoccuring newsletters.

Constant Contact brag a market with around 400 apps and assimilations that satisfy even one of the most particular niche of products. Despite these flashy numbers and also attributes, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. Enough factor for us to take a better take a look at Constant Contact’s outs & ins and examine if it’s still appropriate in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is guided in the direction of small businesses, but their costs aren’t the most cost effective, specifically when you take into consideration that their features simply aren’t that advanced. Plans start from $9.99/ month, yet this just allows for 500 customers, and also rates climb rather greatly afterwards.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our full rates guide

Cons as well as pros


Is Constant Contact the best newsletter solution for you?

Suggested if:

You run events:

Constant Contact is rather one-of-a-kind hereof, being among minority e-mail advertising devices to allow you to take care of event enrollments, tickets, as well as invites . Remember that this function comes with its very own fees: 5.4% + $0.80 for each ticket marketed or deal performed.

Not recommended if:

You need advanced automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t offer one of the most advanced automations. While they do supply caused projects, autoresponders and also abandoned cart campaigns (for Shopify only), you’ll locate that other much more affordable tools supply similar levels of automation– MailerLite as well as Sendinblue.

Rating details


Relieve of Use

Generally it’s simple to browse, though a bit dull-looking. You can reach a lot of areas within a number of clicks, though as they’ve included much more functionality, some points have ended up being a little surprise, as an example, automations.

Newsletter Creation


The editor is fast, yet light on functions, especially in the styling division. Aside from that it’s easy to deal with.


of course

This is very standard, only enabling you to put basic greetings or get in touch with information. There is no if/then/else reasoning readily available.

Email types

Traditional, autoresponders, fundamental automations, recurring e-newsletters, A/B testing, event enrollments, promo codes, surveys as well as surveys .

Choice and Flexibility of Template Designs

Not negative. You can additionally begin from scrape, and utilize a helpful function called ‘Brand your email’ to auto-generate a layout based on your site’s shades and also logo design.

Email Marketing Automation

They supply autoresponders and abandoned cart campaigns for Shopify and also WooCommerce. It additionally generates pre-defined contact sectors based upon your clients’ communications with your on-line shop (e.g. repeat, lapsed and possible clients). Automations based upon get in touch with triggers (e.g. email opens, clicks) are additionally available. It’s worth noting that the automations aren’t one of the most versatile, as you can not really incorporate problems and also actions as you can in several various other tools.

Checklist Management

You can create sectors from call activity, listing membership, contact details, tags, or ecommerce activity. You can also develop a segment from your call understandings and also tag contacts based upon contact area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the kind, and it simply supplies a description box, basic field alternatives (which you can’t contribute to) and after that a checklist, or listings, that people can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not execute as well severely, getting to one of the most popular e-mail suppliers (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Records and also Analysis

In enhancement to standard open as well as click records, spam, bounce and also unsubscribe prices are likewise readily available. You additionally get click heat maps, and some helpful summary records such as open and also click fads, opens up by tool, % of get in touches with involved, and also most effective subject line.


The website as well as the tool are only offered in English. You can pick to change some of the non-editable email sections (e.g. footer and privacy plan message) to one of 10 languages readily available, mostly European.

More Features

Spam- as well as Design-Testing

Spam screening isn’t offered, nonetheless, there is a function to check the e-mail for mistakes ( missing out on web links, placeholder message that hasn’t been upgraded, and so on). There’s likewise a tool that permits you to sneak peek just how e-mails will certainly try to find particular recipients, although this didn’t seem to work when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management


Soft bounces are put on short-term hold for 15 days, and then frown at. If it occurs once again, they are moved right into a suspended bounce category. They have a ‘recommended for removal’ filter offered to view these, but do not remove them immediately.



Import/export offered although it’s not as uncomplicated as maybe– you need to initially make it possible for sophisticated e-mail authorizations under Account Settings.

Storage space available for images as well as information


All plans feature limitless storage space.

Pro Features


of course

SPF and DKIM are supported.

Own Domain


Various levels of account accessibility

of course

The Account Owner can additionally appoint duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a massive amount of integrations and also apps , practically 400.

Landing Page Builder


This is only offered by means of their form building contractor, as well as it’s really basic. Rather, we ‘d advise these cost-free landing web page contractors.

Consumer Support

3.5/ 5.

There are a number of channels of assistance, including online chat, phone assistance, a knowledge base and also community-based assistance. I found that the chat as well as phone support weren’t constantly offered, which was a little aggravating.

Overall rating.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks the majority of packages. The primary problem below, however, is that they’re asking a premium price for a sub-premium product.


As Constant Contact themselves reiterate with their website, they are a tool for small companies. And, as such, it’s worth assessing them on these terms. As stated over, they definitely have enough of the basics covered to please most small companies, and also if it were as basic as that after that we ‘d recommend them more extremely.

The issue, nowadays, is that there are a lot of various other email tools offering much more than Constant Contact, and for a great deal less cash. This consists of not only features, however additionally individual experience. For the amount you pay with Constant Contact, you could find on your own utilizing much a lot more effective devices such as ActiveCampaign and also GetResponse.

And also with recent enhancements to automations and also coverage, and the addition of brand-new features like a site home builder, it does look like they’re making an initiative to enhance the product. Their absence of sophisticated attributes makes it hard to advise them over others at this rate point.

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would frankly claim that there might be various other rate of interests at play there.

Try Constant Contact now totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever before attempted, as well as it can’t be compared to Constant Contact’s simplified technique (it just includes autoresponders). They also use durable reports as well as evaluation devices. On top of that, they are also cheaper than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one e-mail marketing tools on the marketplace. It’s readily available in 6 languages and also comes with innovative automation options and also a built-in CRM.
  • GetResponse is a strong option. It includes lots of advanced functions (e.g. a webinar tool), has superb automations as well as provides one of the very best spam as well as style screening devices we’ve ever made use of. That’s why Constant Contact fails when compared to GetResponse.

We have a thorough guide with the very best choices to Constant Contact, check it out here. You can additionally check out our Smart Finder to see which e-newsletter solution is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you would certainly such as to get into the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM system. At $399/month, you would certainly be a lot far better off taking a look at any of these CRMs for small businesses, which will be far extra cost effective. There are also a lot of exceptional complimentary CRMs to pick from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to cancel your account. Below is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software application for small companies. It securely stores your customer information and uses a protected method to handle your customers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability rates are constantly good in our bi-annual deliverability examinations.

In spite of these flashy numbers and also features, interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves state through their website, they are a tool for tiny services. The concern, these days, is that there are lots of various other e-mail devices providing also extra than Constant Contact, and for a whole lot much less cash. For the amount you pay with Constant Contact, you could discover on your own making use of much more powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and it can not be compared to Constant Contact’s simplified technique (it just features autoresponders).

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