Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact 5409

Constant Contact have actually remained in the e-mail marketing game given that 1995. Throughout that time, they’ve managed to turn into one of the most secondhand e-mail tools on the planet, after Mailchimp.

One point I noticed is that Constant Contact is very usually the leading selection for numerous other review sites. Normally, I wonder to see if our thorough evaluation generates the same outcome.

You may have had a look at the Constant Contact testimonials provided by individuals online, as well, and also whilst they are rather positive, they may not give you the whole picture. Our evaluation of Constant Contact is based on a methodical strategy as well as utilizes our useful experience as well as knowledge of loads of various other simple and advanced marketing automation devices.

What makes them unique is that they’ve added several features throughout the years that few of their competitors sporting activity, such as digital product downloads, occasion management, appointment scheduling and also social projects. These all add to the diverse listing of email options available, along with automations and persisting e-newsletters.

Constant Contact brag a market with around 400 apps and integrations that deal with also one of the most specific niche of products. Yet despite these fancy numbers as well as features, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a better look at Constant Contact’s outs & ins as well as examine.
Find out listed below!

Constant Contact Summary

Constant Contact is routed towards small businesses, yet their costs aren’t one of the most budget friendly, especially when you consider that their attributes simply aren’t that advanced. Plans begin with $9.99/ month, however this only permits 500 customers, and rates rise pretty sharply afterwards.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s strategies in our total rates guide

Pros and also Cons


Is Constant Contact the ideal e-newsletter service for you?

Advised if:

You run occasions:

Constant Contact is quite one-of-a-kind in this regard, being one of minority email advertising devices to enable you to manage occasion registrations, invitations, and also tickets . Remember that this feature comes with its own charges: 5.4% + $0.80 for each and every ticket marketed or purchase carried out.

Not advised if:

You require sophisticated automation:

Remarkably, for the premium it bills, Constant Contact doesn’t use the most sophisticated automations. While they do offer caused projects, autoresponders and also abandoned cart projects (for Shopify just), you’ll discover that more affordable devices offer similar levels of automation– MailerLite and Sendinblue, for example.

Score information


Reduce of Use

Typically it’s very easy to browse, though a bit dull-looking. You can reach many places within a couple of clicks, though as they’ve included much more performance, some things have actually come to be a little surprise, for example, automations.

E-newsletter Creation


The editor is fast, yet light on attributes, specifically in the styling division. Besides that it’s simple to deal with.



This is very standard, just allowing you to put easy greetings or call information. There is no if/then/else reasoning available.

Email kinds

Classic, autoresponders, fundamental automations, repeating e-newsletters, A/B screening, event enrollments, studies, vouchers and surveys .

Option and Flexibility of Template Designs

Tolerable. There are around 200 (!) themes to pick from, with varying degrees of high quality (some are suitable, while others look a little fundamental and also dated). You can additionally start from scratch, and also use a useful function called ‘Brand your email’ to auto-generate a design template based upon your site’s colors as well as logo.

Email Marketing Automation

It additionally generates pre-defined call segments based on your consumers’ communications with your on the internet shop (e.g. repeat, expired and also prospective consumers). Automations based on get in touch with triggers (e.g. email opens, clicks) are likewise readily available.

Listing Management

You can create sections from get in touch with activity, list membership, contact details, tags, or ecommerce activity. You can additionally produce a sector from your call understandings as well as tag get in touches with based on contact area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the form, and also it merely uses a summary box, standard field alternatives (which you can’t contribute to) and after that a list, or lists, that individuals can examine to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform as well terribly, reaching one of the most preferred email suppliers (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Records and Analysis

Along with conventional open and also click reports, spam, bounce as well as unsubscribe rates are also available. You also get click warmth maps, and some valuable review reports such as open and click trends, opens by device, % of get in touches with engaged, as well as many successful subject line. You can additionally compare campaigns. Progressed tracking such as social monitoring isn’t offered.


Below’s where it obtains a little bit unshaven. The site and also the tool are just readily available in English. You can select to alter several of the non-editable email areas (e.g. footer and also personal privacy plan text) to among 10 languages offered, mainly European. Support and the knowledge base is readily available in 4 languages. Slightly complex, however at least there’s some effort to support multilingual users and also target markets.

More Features

Spam- and also Design-Testing

Spam screening isn’t offered, nonetheless, there is a feature to check the email for mistakes (missing links, placeholder text that hasn’t been upgraded, and so on). There’s also a device that enables you to sneak peek exactly how e-mails will search for details recipients, although this really did not seem to function when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management

of course

Soft bounces are placed on short-lived hold for 15 days, and afterwards dislike. If it occurs once again, they are moved right into a suspended bounce category. They have actually a ‘ suggested for elimination’ filter available to check out these, yet do not eliminate them immediately.


of course

Import/export readily available although it’s not as uncomplicated as maybe– you need to initially enable innovative email permissions under Account Settings.

Storage space available for data and pictures


All plans come with unrestricted storage.

Pro Features



SPF as well as DKIM are sustained.

Very own Domain


Different levels of account gain access to


The Account Owner can likewise designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact offer a large amount of assimilations as well as applications , virtually 400.

Touchdown Page Builder


This is only offered using their form contractor, as well as it’s extremely standard. Instead, we would certainly suggest these totally free touchdown page home builders.

Consumer Support

3.5/ 5.

There are a number of networks of assistance, consisting of online conversation, phone support, a knowledge base as well as community-based assistance. I discovered that the conversation as well as phone assistance weren’t always offered, which was a little frustrating.

General ranking.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks a lot of packages. The primary issue here, though, is that they’re asking a premium price for a sub-premium item.

Final thought.

As Constant Contact themselves repeat via their website, they are a tool for small companies. As well as, therefore, it’s worth reviewing them on these terms. As pointed out above, they absolutely have sufficient of the fundamentals covered to satisfy most local business, and also if it were as easy as that then we would certainly advise them much more extremely.

The concern, these days, is that there are a lot of various other e-mail tools using a lot more than Constant Contact, and for a great deal much less cash. This includes not only includes, however additionally user experience. In fact, for the quantity you pay with Constant Contact, you could find yourself using a lot more powerful tools such as ActiveCampaign as well as GetResponse.

They do grab points for their suitable deliverability prices, combinations ( specifically social media sites combinations), as well as for permitting various gain access to levels for separate individuals. And also with current enhancements to automations as well as reporting, and the addition of new features like a web site contractor, it does appear like they’re making an initiative to improve the product. Their absence of innovative features makes it hard to suggest them over others at this cost factor. (You’ll see we don’t note them as a excellent Mailchimp option, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would boldly declare that there may be various other passions at play there.

Try Constant Contact now free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can’t be compared to Constant Contact’s simplistic strategy (it just includes autoresponders). They also provide durable reports as well as evaluation devices. They are also more affordable than Constant Contact.
  • Sendinblue is among the cheapest all-in-one email advertising tools on the marketplace. It’s available in 6 languages and also comes with advanced automation choices and also a built-in CRM.
  • GetResponse is a strong alternative. It comes with lots of innovative attributes (e.g. a webinar tool), has excellent automations as well as offers one of the very best spam and also style testing tools we’ve ever made use of. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a in-depth guide with the most effective options to Constant Contact, check it out below. You can likewise try our Smart Finder to see which e-newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d such as to obtain into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. However, at $399/month, you ‘d be better off having a look at any of these CRMs for small companies, which will be far more affordable. There are even plenty of superb free CRMs to pick from.

How can I terminate my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within business hours Eastern time in order to cancel your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email marketing software for local business. It securely stores your client information and also offers a protected way to manage your customers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are consistently excellent in our bi-annual deliverability examinations.

In spite of these showy numbers and also functions, passion in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate through their site, they are a tool for tiny organizations. The problem, these days, is that there are lots of other e-mail tools using also extra than Constant Contact, and also for a lot much less cash. For the quantity you pay with Constant Contact, you might locate yourself making use of a lot more effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, as well as it can’t be compared to Constant Contact’s simplified method (it just features autoresponders).

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