Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Account WordPress

Constant Contact have actually remained in the email advertising video game given that 1995. During that time, they’ve managed to turn into one of the most secondhand e-mail devices worldwide, after Mailchimp.

One thing I discovered is that Constant Contact is really commonly the leading choice for several other evaluation sites. Naturally, I am curious to see if our thorough evaluation creates the same outcome.

You may have had a look at the Constant Contact testimonials used by customers online, also, as well as whilst they are pretty positive, they might not offer you the whole picture. Our review of Constant Contact is based on a systematic strategy as well as uses our practical experience as well as understanding of lots of various other easy as well as sophisticated advertising and marketing automation tools.

What makes them unique is that they’ve included numerous functions for many years that few of their rivals sport, such as electronic product downloads, event administration, consultation organizing and also social projects. These all contribute to the varied list of email alternatives readily available, in addition to automations and also reoccuring newsletters.

Constant Contact boast a industry with around 400 apps and also combinations that deal with even the most specific niche of products. Yet regardless of these flashy numbers and functions, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Sufficient reason for us to take a more detailed take a look at Constant Contact’s outs & ins and also inspect if it’s still pertinent in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is directed towards local business, but their rates aren’t one of the most budget friendly, particularly when you think about that their attributes simply aren’t that advanced. Plans begin with $9.99/ month, yet this only permits 500 clients, as well as rates climb rather greatly afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our full pricing guide

Cons as well as pros


Is Constant Contact the best e-newsletter service for you?

Advised if:

You run occasions:

Constant Contact is quite one-of-a-kind hereof, being just one of the few email advertising and marketing devices to allow you to handle occasion tickets, registrations, and invites . Bear in mind that this attribute features its very own charges: 5.4% + $0.80 for each ticket sold or purchase conducted.

Not suggested if:

You require advanced automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t use one of the most innovative automations. While they do provide triggered projects, autoresponders as well as deserted cart campaigns (for Shopify only), you’ll locate that more affordable tools supply comparable levels of automation– MailerLite as well as Sendinblue, as an example.

Ranking information


Ease of Use

Normally it’s easy to navigate, though a little bit dull-looking. You can reach many locations within a couple of clicks, though as they’ve added a lot more functionality, some things have actually come to be a little concealed, for example, automations.

Newsletter Creation


The editor is quickly, yet light on features, specifically in the designing department. Aside from that it’s easy to work with.



This is very fundamental, only enabling you to insert easy greetings or get in touch with information. There is no if/then/else reasoning offered.

Email types

Timeless, autoresponders, basic automations, recurring newsletters, A/B screening, event registrations, discount coupons, studies as well as surveys .

Selection and also Flexibility of Template Designs

Tolerable. There are around 200 (!) themes to pick from, with varying levels of high quality (some are suitable, while others look a little standard and outdated). You can also go back to square one, and also use a convenient attribute called ‘Brand your email’ to auto-generate a template based upon your website’s shades and logo.

Email Marketing Automation

It additionally produces pre-defined contact segments based on your consumers’ communications with your online shop (e.g. repeat, expired as well as possible consumers). Automations based on call triggers (e.g. e-mail opens up, clicks) are also readily available.

Checklist Management

You can develop sections from get in touch with activity, list membership, contact details, tags, or ecommerce task. You can additionally create a sector from your call understandings and also tag calls based upon contact area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the type, and it just offers a summary box, standard field choices (which you can not contribute to) and afterwards a listing, or lists, that people can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not execute as well terribly, reaching one of the most preferred e-mail suppliers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Records and Analysis

In addition to common open and click records, spam, bounce and also unsubscribe prices are likewise readily available. You also get click warm maps, and also some valuable summary reports such as open and click trends, opens up by tool, % of get in touches with engaged, and the majority of effective subject line.


The tool as well as the site are only available in English. You can select to transform some of the non-editable email sections (e.g. footer as well as privacy policy message) to one of 10 languages available, primarily European.

More Features

Spam- and also Design-Testing

Spam screening isn’t available, nevertheless, there is a feature to inspect the e-mail for mistakes (missing links, placeholder text that hasn’t been updated, etc). There’s likewise a device that enables you to sneak peek just how emails will seek particular recipients, although this really did not seem to function when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 tests, it’s a little high.

Jump Management


Soft bounces are positioned on short-term hold for 15 days, and after that dislike. If it occurs again, they are relocated into a suspended bounce classification. They have actually a ‘recommended for elimination’ filter readily available to view these, but do not remove them automatically.



Import/export offered although it’s not as uncomplicated as maybe– you require to first allow sophisticated e-mail approvals under Account Settings.

Storage offered for photos and also data


All strategies feature limitless storage space.

Pro Features


of course

SPF and DKIM are sustained.

Very own Domain


Various levels of account gain access to


The Account Owner can likewise assign duties to be either an Account Manager or a Campaign Creator.



Constant Contact supply a huge amount of combinations and also apps , almost 400.

Touchdown Page Builder

of course

This is only readily available using their kind builder, and it’s very basic. Rather, we ‘d suggest these cost-free landing page builders.

Client Support

3.5/ 5.

There are a number of channels of support, consisting of real-time conversation, phone assistance, a data base and also community-based support. I discovered that the conversation and also phone assistance weren’t constantly available, which was a little discouraging. When I was able to get hold of conversation assistance, nevertheless, I did discover them to be helpful and also receptive . Keep in mind that you’ll require to employ order to cancel your subscription, which is pretty frustrating.

Total ranking.

3.6/ 5.

For a standard email tool, Constant Contact ticks a lot of the boxes. The major concern below, though, is that they’re asking a premium cost for a sub-premium item.

Final thought.

As Constant Contact themselves reiterate through their site, they are a device for small companies. As well as, thus, it’s worth reviewing them on these terms. As discussed over, they definitely have enough of the fundamentals covered to satisfy most small companies, and also if it were as easy as that after that we ‘d recommend them much more highly.

The concern, nowadays, is that there are plenty of various other email devices providing a lot more than Constant Contact, and for a whole lot much less money. This consists of not just includes, however likewise customer experience. For the amount you pay with Constant Contact, you might discover on your own using much extra powerful tools such as ActiveCampaign as well as GetResponse.

They do get factors for their good deliverability rates, assimilations ( especially social media sites integrations), and for allowing various accessibility degrees for different users. As well as with recent enhancements to automations as well as coverage, and also the addition of new features like a website builder, it does look like they’re making an effort to enhance the product. However their lack of innovative features makes it difficult to suggest them over others at this cost factor. (You’ll see we do not list them as a good Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly assert that there might be various other passions at play there.

Attempt Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simple technique (it only features autoresponders). They additionally supply durable records and also evaluation devices. They are even less expensive than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one email advertising and marketing tools on the market. It’s readily available in 6 languages as well as includes sophisticated automation alternatives as well as a built-in CRM.
  • GetResponse is a strong alternative. It features many sophisticated features (e.g. a webinar tool), has superb automations and offers among the best spam and also style testing devices we’ve ever before utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a comprehensive overview with the very best options to Constant Contact, check it out right here. You can also check out our Smart Finder to see which newsletter solution is finest fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d like to get right into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. At $399/month, you would certainly be a lot far better off taking a look at any of these CRMs for small companies, which will certainly be much more affordable. There are also plenty of excellent free CRMs to select from.

Exactly how can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within organization hours Eastern time in order to terminate your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail marketing software application for small companies. It safely stores your consumer information as well as provides a protected means to manage your customers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability rates are consistently great in our bi-annual deliverability examinations.

Despite these fancy numbers as well as attributes, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate through their site, they are a tool for small businesses. The problem, these days, is that there are plenty of various other email devices offering even more than Constant Contact, and also for a whole lot less cash. For the quantity you pay with Constant Contact, you could locate yourself utilizing much a lot more effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, as well as it can not be compared to Constant Contact’s simple technique (it just includes autoresponders).

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