Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the e-mail marketing video game because 1995. Throughout that time, they’ve handled to become one of one of the most pre-owned email tools in the world, after Mailchimp.

One thing I noticed is that Constant Contact is extremely commonly the leading option for lots of various other evaluation sites. Normally, I wonder to see if our thorough evaluation creates the same outcome.

You could have looked into the Constant Contact reviews provided by users online, as well, and whilst they are quite positive, they might not give you the whole picture. Our evaluation of Constant Contact is based on a systematic strategy as well as utilizes our useful experience and expertise of dozens of various other basic as well as innovative advertising and marketing automation devices.

What makes them unique is that they’ve included numerous functions throughout the years that few of their rivals sporting activity, such as digital product downloads, occasion administration, consultation scheduling and also social campaigns. These all contribute to the varied listing of email alternatives offered, in addition to automations as well as reoccuring newsletters.

Constant Contact boast a industry with around 400 apps as well as assimilations that cater to even one of the most specific niche of products. Yet regardless of these fancy numbers and functions, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s outs & ins and also check if it’s still relevant in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is routed towards small businesses, yet their rates aren’t the most economical, specifically when you take into consideration that their attributes simply aren’t that progressed. Strategies begin with $9.99/ month, however this just permits 500 customers, as well as prices rise pretty dramatically after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our complete pricing overview

Pros and also Cons


Is Constant Contact the ideal e-newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is fairly distinct hereof, being among the few e-mail marketing tools to permit you to take care of occasion invites, tickets, as well as enrollments . Bear in mind that this attribute features its very own costs: 5.4% + $0.80 for every ticket sold or transaction conducted.

Not recommended if:

You need sophisticated automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t offer the most advanced automations. While they do offer triggered campaigns, autoresponders as well as deserted cart campaigns (for Shopify just), you’ll discover that other much less costly devices provide similar degrees of automation– MailerLite and Sendinblue.

Ranking information


Ease of Use

Usually it’s easy to navigate, though a bit dull-looking. You can reach most places within a number of clicks, though as they’ve included more performance, some things have actually come to be a little hidden, for instance, automations.

Newsletter Creation


The editor is quickly, but light on attributes, specifically in the designing department. Besides that it’s very easy to work with.



This is extremely fundamental, only enabling you to place basic introductions or call information. There is no if/then/else logic available.

Email types

Traditional, autoresponders, standard automations, repeating e-newsletters, A/B testing, occasion enrollments, discount coupons, surveys as well as surveys .

Choice and also Flexibility of Template Designs

Not negative. You can additionally begin from scratch, and also utilize a useful attribute called ‘Brand your e-mail’ to auto-generate a layout based on your web site’s colors and also logo.

Email Marketing Automation

It additionally generates pre-defined get in touch with sectors based on your customers’ interactions with your online store (e.g. repeat, expired and possible clients). Automations based on call triggers (e.g. email opens, clicks) are additionally readily available.

Checklist Management

You can create sectors from contact activity, list membership, call details, tags, or ecommerce activity. You can also produce a section from your contact insights and also tag contacts based upon get in touch with field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no modification with the kind, and also it just offers a description box, basic area choices (which you can’t contribute to) and then a list, or checklists, that individuals can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not execute also badly, reaching the most preferred e-mail providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the time.

Records as well as Analysis

Along with common open as well as click reports, spam, bounce as well as unsubscribe prices are also offered. You likewise obtain click heat maps, and some valuable overview reports such as open and click fads, opens by device, % of get in touches with engaged, and also most successful subject line. You can additionally compare campaigns. Advanced tracking such as social monitoring isn’t available.


The device as well as the website are just available in English. You can choose to change some of the non-editable email areas (e.g. footer and privacy policy message) to one of 10 languages readily available, primarily European.

Additional Features

Spam- as well as Design-Testing

Spam testing isn’t available, nevertheless, there is a attribute to examine the email for errors (missing links, placeholder message that hasn’t been updated, and so on). There’s additionally a tool that permits you to sneak peek just how emails will certainly try to find specific recipients, although this didn’t seem to function when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are put on temporary hold for 15 days, and then dislike. They are relocated right into a suspended bounce category if it occurs again. They have actually a ‘ advised for elimination’ filter available to view these, yet do not eliminate them automatically.



Import/export readily available although it’s not as simple as maybe– you require to initially make it possible for innovative email authorizations under Account Settings.

Storage space available for pictures and information


All plans include unrestricted storage space.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Various levels of account accessibility

of course

The Account Owner can also assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a substantial amount of apps and also integrations , almost 400.

Landing Page Builder


This is only available through their kind building contractor, and also it’s really basic. Rather, we would certainly suggest these complimentary landing page building contractors.

Consumer Support

3.5/ 5.

There are several networks of support, consisting of live chat, phone support, a expertise base and community-based support. I discovered that the conversation as well as phone assistance weren’t always offered, which was a little discouraging.

Overall rating.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks a lot of packages. The major concern here, though, is that they’re asking a costs rate for a sub-premium product.


As Constant Contact themselves state via their website, they are a tool for small companies. And also, therefore, it’s worth examining them on these terms. As pointed out over, they most definitely have enough of the fundamentals covered to satisfy most local business, as well as if it were as straightforward as that then we ‘d advise them much more extremely.

The problem, these days, is that there are lots of various other e-mail devices supplying even more than Constant Contact, and for a lot less cash. This includes not just includes, however additionally customer experience. For the quantity you pay with Constant Contact, you can locate on your own using a lot more effective tools such as ActiveCampaign and GetResponse.

They do pick up points for their suitable deliverability rates, assimilations ( especially social media integrations), and for permitting different gain access to degrees for different users. And with recent improvements to automations and also reporting, as well as the enhancement of brand-new features like a site contractor, it does appear like they’re making an initiative to boost the product. Their lack of advanced functions makes it difficult to advise them over others at this rate point. (You’ll see we don’t note them as a excellent Mailchimp option, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would strongly claim that there may be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever before attempted, as well as it can not be contrasted to Constant Contact’s simple method (it only includes autoresponders). They also offer durable records and also analysis devices. They are also less expensive than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one e-mail advertising and marketing devices on the marketplace. It’s offered in 6 languages and also features innovative automation alternatives and a integrated CRM.
  • GetResponse is a solid option. It features many advanced functions (e.g. a webinar tool), provides and has superb automations one of the very best spam as well as design testing devices we’ve ever used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive overview with the most effective choices to Constant Contact, check it out right here. You can likewise experiment with our Smart Finder to see which e-newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. If you ‘d such as to enter into the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. However, at $399/month, you ‘d be far better off having a look at any one of these CRMs for small businesses, which will be even more economical. There are even plenty of superb free CRMs to pick from.

Just how can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to cancel your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software application for small companies. It safely stores your customer data and uses a safe way to manage your subscribers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability prices are continually excellent in our bi-annual deliverability examinations.

Despite these showy numbers as well as functions, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves restate via their site, they are a tool for tiny companies. The issue, these days, is that there are plenty of other email tools providing even extra than Constant Contact, and also for a whole lot less cash. For the amount you pay with Constant Contact, you might locate on your own making use of much extra effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and it can’t be compared to Constant Contact’s simple technique (it just includes autoresponders).

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