Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the e-mail marketing video game considering that 1995. Throughout that time, they’ve managed to become one of the most secondhand email devices worldwide, after Mailchimp.

One point I noticed is that Constant Contact is extremely commonly the top choice for lots of various other testimonial internet sites. Naturally, I wonder to see if our in-depth evaluation creates the very same end result.

You might have looked into the Constant Contact evaluations provided by customers online, as well, and also whilst they are pretty favorable, they might not give you the whole picture. Our evaluation of Constant Contact is based on a systematic method as well as utilizes our sensible experience as well as expertise of loads of other simple and also sophisticated marketing automation tools.

What makes them special is that they’ve added a number of attributes throughout the years that few of their competitors sport, such as electronic item downloads, occasion management, appointment organizing and social projects. These all contribute to the varied listing of e-mail choices readily available, in addition to automations and also reoccuring e-newsletters.

Constant Contact boast a marketplace with around 400 apps as well as combinations that deal with also one of the most particular niche of products. Regardless of these showy numbers as well as features, interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a more detailed look at Constant Contact’s outs & ins as well as examine.
Discover listed below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, but their costs aren’t the most affordable, particularly when you think about that their functions just aren’t that progressed. Plans begin with $9.99/ month, however this just permits 500 subscribers, and also prices rise quite greatly after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our full rates guide

Pros as well as Cons


Is Constant Contact the appropriate newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is quite special hereof, being just one of the few email advertising devices to permit you to manage occasion tickets, enrollments, as well as invites . Remember that this feature includes its very own costs: 5.4% + $0.80 for every ticket offered or deal performed.

Not advised if:

You require sophisticated automation:

Surprisingly, for the premium it charges, Constant Contact does not use the most sophisticated automations. While they do provide set off campaigns, autoresponders and also deserted cart campaigns (for Shopify just), you’ll locate that much cheaper tools supply similar degrees of automation– MailerLite and also Sendinblue, as an example.

Ranking information


Relieve of Use

Normally it’s simple to navigate, though a bit dull-looking. You can reach many areas within a couple of clicks, though as they’ve included much more performance, some points have actually become a little covert, for instance, automations.

E-newsletter Creation


The editor is fast, but light on attributes, specifically in the styling division. Aside from that it’s simple to collaborate with.



This is very standard, only allowing you to place basic introductions or get in touch with details. There is no if/then/else logic readily available.

Email kinds

Classic, autoresponders, basic automations, reoccuring e-newsletters, A/B testing, event registrations, coupons, studies and also surveys .

Option and Flexibility of Template Designs

Not poor. You can also begin from scratch, and utilize a convenient function called ‘Brand your email’ to auto-generate a theme based on your website’s shades as well as logo.

Email Marketing Automation

They supply autoresponders as well as abandoned cart advocate Shopify as well as WooCommerce. It additionally produces pre-defined get in touch with sections based on your consumers’ communications with your on-line store (e.g. repeat, lapsed as well as prospective customers). Automations based upon contact triggers (e.g. e-mail opens up, clicks) are additionally available. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can’t really incorporate conditions and also activities as you can in many other devices.

List Management

You can produce segments from contact task, checklist subscription, call details, tags, or ecommerce task. You can additionally produce a sector from your get in touch with insights and tag get in touches with based upon call area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no modification with the form, and it just offers a description box, fundamental area options (which you can not add to) and then a listing, or lists, that people can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not carry out also terribly, reaching one of the most popular e-mail service providers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Records and Analysis

In addition to standard open as well as click reports, spam, bounce and unsubscribe rates are additionally offered. You also get click heat maps, as well as some helpful summary records such as open and click patterns, opens by device, % of contacts involved, and most effective subject line. You can additionally contrast projects. Progressed tracking such as social tracking isn’t available.


The website as well as the device are only readily available in English. You can select to transform some of the non-editable email sections (e.g. footer as well as personal privacy policy text) to one of 10 languages offered, mainly European.

Additional Features

Spam- and Design-Testing

Spam screening isn’t readily available, nevertheless, there is a function to inspect the e-mail for mistakes (missing links, placeholder text that hasn’t been upgraded, etc). There’s also a tool that enables you to sneak peek exactly how emails will seek specific recipients, although this really did not appear to function when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for just 5 examinations, it’s a little high.

Bounce Management


Soft bounces are put on momentary hold for 15 days, and after that dislike. They are moved right into a suspended bounce group if it happens again. They have a ‘ suggested for elimination’ filter offered to see these, but don’t eliminate them immediately.


of course

Import/export offered although it’s not as straightforward as maybe– you need to initially make it possible for innovative e-mail permissions under Account Settings.

Storage readily available for photos as well as information


All strategies feature endless storage space.

Pro Features


of course

SPF as well as DKIM are supported.

Very own Domain


Different degrees of account accessibility


The Account Owner can additionally assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact use a huge quantity of assimilations as well as apps , virtually 400.

Landing Page Builder

of course

This is just offered using their kind contractor, and it’s really basic. Rather, we would certainly recommend these cost-free landing page builders.

Customer Support

3.5/ 5.

There are several channels of assistance, including real-time chat, phone assistance, a knowledge base and community-based support. Nevertheless, I discovered that the chat and also phone support weren’t constantly offered, which was a little frustrating. When I had the ability to get hold of conversation assistance, nonetheless, I did locate them to be responsive and also useful . Keep in mind that you’ll require to employ order to cancel your registration, which is rather bothersome.

Total ranking.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks the majority of packages. The major issue below, however, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves repeat via their site, they are a device for small businesses. As well as, therefore, it’s worth reviewing them on these terms. As discussed over, they most definitely have enough of the basics covered to satisfy most small businesses, as well as if it were as easy as that after that we ‘d suggest them more highly.

The problem, these days, is that there are plenty of other e-mail devices providing much more than Constant Contact, and for a lot less cash. This consists of not only includes, yet additionally user experience. For the amount you pay with Constant Contact, you could locate yourself utilizing much more powerful devices such as ActiveCampaign and GetResponse.

And with current improvements to automations and reporting, as well as the enhancement of new features like a web site builder, it does look like they’re making an initiative to boost the product. Their lack of advanced features makes it hard to advise them over others at this cost factor.

So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the internet, I would strongly declare that there may be various other passions at play there.

Attempt Constant Contact now free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most innovative automation systems we’ve ever attempted, and it can’t be contrasted to Constant Contact’s simplified strategy (it just includes autoresponders). They additionally supply durable reports as well as evaluation devices. In addition to that, they are also less expensive than Constant Contact.
  • Sendinblue is among the cheapest all-in-one email advertising devices on the marketplace. It’s offered in 6 languages as well as includes advanced automation options and a integrated CRM.
  • GetResponse is a strong choice. It comes with lots of innovative features (e.g. a webinar tool), uses and has superb automations among the best spam as well as design screening devices we’ve ever made use of. When compared to GetResponse, that’s why Constant Contact drops short.

We have a thorough guide with the very best alternatives to Constant Contact, check it out right here. You can likewise try our Smart Finder to see which e-newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact by far. If you ‘d such as to get involved in the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. Nonetheless, at $399/month, you ‘d be better off having a look at any one of these CRMs for small companies, which will be far more budget friendly. There are also lots of superb free CRMs to choose from.

How can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within organization hrs Eastern time in order to cancel your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising and marketing software for small companies. It securely stores your client data as well as uses a safe and secure way to manage your customers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability prices are continually great in our bi-annual deliverability tests.

In spite of these fancy numbers and also features, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves restate via their website, they are a tool for little companies. The problem, these days, is that there are lots of various other email tools using even a lot more than Constant Contact, and also for a lot much less cash. For the quantity you pay with Constant Contact, you can discover yourself utilizing much extra powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simplified method (it only includes autoresponders).

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