Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact And Improve It 360

Constant Contact have been in the e-mail advertising and marketing video game because 1995. During that time, they’ve handled to become one of the most used e-mail tools on the planet, after Mailchimp.

Something I saw is that Constant Contact is extremely commonly the leading choice for many other evaluation internet sites. Normally, I wonder to see if our thorough analysis creates the very same end result.

You may have checked out the Constant Contact testimonials offered by individuals online, as well, and also whilst they are quite positive, they may not offer you the whole picture. Our testimonial of Constant Contact is based on a methodical strategy and utilizes our practical experience and understanding of lots of various other basic as well as advanced advertising and marketing automation tools.

What makes them unique is that they’ve included a number of features over the years that few of their competitors sporting activity, such as electronic product downloads, occasion monitoring, appointment scheduling and also social projects. These all add to the diverse list of email options offered, along with automations and recurring e-newsletters.

Constant Contact brag a market with around 400 applications as well as combinations that accommodate also the most particular niche of items. Yet despite these showy numbers and also attributes, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. If it’s still appropriate in the 21st century, Enough reason for us to take a more detailed look at Constant Contact’s outs & ins and check.
Discover below!

Constant Contact Summary

Constant Contact is routed in the direction of local business, however their costs aren’t the most inexpensive, particularly when you consider that their functions simply aren’t that advanced. Plans begin with $9.99/ month, however this only enables 500 clients, and prices increase rather dramatically after that.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our full pricing guide

Pros and Cons


Is Constant Contact the ideal e-newsletter service for you?

Recommended if:

You run events:

Constant Contact is fairly one-of-a-kind hereof, being just one of the few email marketing tools to permit you to take care of event invites, tickets, as well as registrations . Bear in mind that this attribute includes its own charges: 5.4% + $0.80 for each and every ticket marketed or transaction carried out.

Not recommended if:

You need sophisticated automation:

Surprisingly, for the costs it bills, Constant Contact does not provide one of the most advanced automations. While they do use triggered campaigns, autoresponders and also deserted cart projects (for Shopify only), you’ll find that other much less costly tools supply comparable levels of automation– MailerLite and also Sendinblue.

Rating information


Alleviate of Use

Usually it’s very easy to navigate, though a bit dull-looking. You can reach many areas within a couple of clicks, though as they’ve added a lot more capability, some points have become a little hidden, as an example, automations.

E-newsletter Creation


The editor is fast, however light on functions, particularly in the styling department. Aside from that it’s simple to work with.



This is very fundamental, just enabling you to insert basic introductions or contact details. There is no if/then/else reasoning available.

Email kinds

Classic, autoresponders, basic automations, persisting e-newsletters, A/B screening, occasion enrollments, surveys, promo codes and also studies .

Option and also Flexibility of Template Designs

Not bad. You can likewise begin from scrape, and utilize a helpful feature called ‘Brand your e-mail’ to auto-generate a template based on your web site’s shades and also logo.

Email Marketing Automation

They use autoresponders and also abandoned cart campaigns for Shopify and also WooCommerce. It likewise produces pre-defined call sections based upon your consumers’ communications with your on-line store (e.g. repeat, lapsed and possible clients). Automations based on call triggers (e.g. email opens up, clicks) are also readily available. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can not actually integrate problems as well as actions as you can in many other tools.

Listing Management

You can produce sectors from get in touch with activity, listing membership, get in touch with information, tags, or ecommerce task. You can likewise create a section from your contact understandings as well as tag get in touches with based upon call area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no customization with the kind, and it merely provides a description box, fundamental field options (which you can’t contribute to) and afterwards a listing, or lists, that people can examine to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not execute too terribly, getting to one of the most popular e-mail service providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the time.

Reports and Analysis

Along with standard open and click reports, spam, bounce and also unsubscribe rates are likewise available. You likewise obtain click warmth maps, and some beneficial review records such as open and click fads, opens up by tool, % of get in touches with involved, and most successful subject line. You can additionally compare campaigns. Advanced tracking such as social tracking isn’t available.


Below’s where it obtains a bit hirsute. The site and the tool are just offered in English. You can select to change some of the non-editable email areas (e.g. footer and also privacy policy text) to one of 10 languages offered, mostly European. Assistance and the knowledge base is available in 4 languages. A little confusing, but at least there’s some effort to sustain multilingual customers and audiences.

More Features

Spam- and also Design-Testing

Spam testing isn’t available, nevertheless, there is a feature to inspect the email for mistakes (missing links, placeholder message that hasn’t been upgraded, and so on). There’s also a tool that permits you to sneak peek just how e-mails will certainly look for certain receivers, although this really did not seem to work when we examined it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 tests, it’s a little high.

Bounce Management


Soft bounces are placed on short-lived hold for 15 days, and afterwards resent. They are relocated right into a suspended bounce group if it occurs again. They have a ‘ suggested for removal’ filter available to see these, however don’t eliminate them automatically.


of course

Import/export offered although it’s not as uncomplicated as it could be– you require to first allow advanced e-mail authorizations under Account Settings.

Storage space readily available for information and also photos


All plans come with unrestricted storage space.

Pro Features


of course

SPF as well as DKIM are sustained.

Very own Domain


Different degrees of account access

of course

The Account Owner can additionally appoint duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a enormous amount of applications as well as combinations , nearly 400.

Touchdown Page Builder

of course

This is just readily available by means of their form contractor, and it’s extremely basic. Rather, we would certainly advise these totally free touchdown web page home builders.

Client Support

3.5/ 5.

There are numerous channels of support, including live conversation, phone assistance, a knowledge base and community-based support. I found that the chat as well as phone support weren’t constantly offered, which was a little discouraging.

Total ranking.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks most of packages. The main problem right here, though, is that they’re asking a premium price for a sub-premium item.

Final thought.

As Constant Contact themselves restate with their website, they are a tool for small companies. And also, because of this, it’s worth evaluating them on these terms. As stated over, they absolutely have sufficient of the basics covered to satisfy most small companies, and also if it were as basic as that then we ‘d suggest them much more very.

The issue, these days, is that there are a lot of various other e-mail devices using much more than Constant Contact, and also for a great deal much less money. This consists of not just features, but also user experience. For the amount you pay with Constant Contact, you could find on your own making use of a lot more effective tools such as ActiveCampaign as well as GetResponse.

They do grab points for their good deliverability rates, combinations (particularly social media sites integrations), and for allowing different access levels for separate customers. As well as with recent enhancements to automations as well as reporting, as well as the addition of new functions like a web site building contractor, it does look like they’re making an effort to enhance the item. Yet their absence of sophisticated functions makes it difficult to recommend them over others at this rate point. (You’ll see we do not detail them as a good Mailchimp option, either.).

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would strongly claim that there might be other rate of interests at play there.

Try Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever attempted, and it can not be compared to Constant Contact’s simplistic approach (it only features autoresponders). They likewise use durable records and also evaluation devices. They are also cheaper than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail marketing devices on the market. It’s readily available in 6 languages and also comes with advanced automation choices and a built-in CRM.
  • GetResponse is a strong choice. It includes numerous sophisticated features (e.g. a webinar tool), has superb automations as well as uses among the best spam and style testing tools we’ve ever before utilized. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a thorough overview with the very best choices to Constant Contact, check it out below. You can likewise experiment with our Smart Finder to see which newsletter service is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. If you would certainly like to enter the information, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be better off having a look at any one of these CRMs for small businesses, which will certainly be much more economical. There are also lots of exceptional cost-free CRMs to choose from.

Exactly how can I terminate my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to cancel your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising and marketing software program for small businesses. It safely shops your customer data and also offers a safe and secure means to manage your subscribers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability prices are consistently excellent in our bi-annual deliverability examinations.

In spite of these flashy numbers and attributes, rate of interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate with their site, they are a tool for little businesses. The concern, these days, is that there are plenty of other email devices offering even more than Constant Contact, and also for a great deal much less money. For the amount you pay with Constant Contact, you can find yourself using much more effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, and also it can not be compared to Constant Contact’s simple technique (it only includes autoresponders).

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