Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Be A Marketer

Constant Contact have actually been in the email advertising and marketing game given that 1995. Throughout that time, they’ve managed to become one of the most used email tools on the planet, after Mailchimp.

One thing I discovered is that Constant Contact is very often the top choice for numerous various other review web sites. Naturally, I am curious to see if our detailed analysis generates the exact same result.

You could have taken a look at the Constant Contact testimonials supplied by users online, too, as well as whilst they are rather positive, they might not give you the whole picture. Our testimonial of Constant Contact is based on a methodical approach as well as uses our functional experience and also expertise of dozens of various other simple and advanced advertising and marketing automation tools.

What makes them unique is that they’ve included a number of functions for many years that few of their competitors sporting activity, such as digital product downloads, occasion monitoring, consultation scheduling as well as social projects. These all add to the diverse checklist of email choices offered, along with automations and also persisting newsletters.

Constant Contact brag a industry with around 400 applications and also integrations that cater to even one of the most niche of products. In spite of these flashy numbers and features, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. Sufficient reason for us to take a closer check out Constant Contact’s outs & ins and inspect if it’s still pertinent in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is routed in the direction of small businesses, yet their costs aren’t one of the most budget-friendly, specifically when you think about that their attributes simply aren’t that progressed. Strategies start from $9.99/ month, yet this only enables 500 subscribers, as well as rates increase quite greatly afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our total rates guide

Cons and pros


Is Constant Contact the ideal newsletter solution for you?

Recommended if:

You run events:

Constant Contact is rather one-of-a-kind hereof, being among the few e-mail marketing tools to allow you to manage occasion enrollments, invites, and also tickets . Remember that this attribute comes with its own fees: 5.4% + $0.80 for each and every ticket marketed or transaction performed.

Not recommended if:

You require innovative automation:

Remarkably, for the costs it charges, Constant Contact does not use one of the most innovative automations. While they do supply caused campaigns, autoresponders and abandoned cart campaigns (for Shopify only), you’ll discover that various other much less expensive devices offer similar degrees of automation– MailerLite as well as Sendinblue.

Score information


Alleviate of Use

Generally it’s easy to navigate, though a bit dull-looking. You can get to the majority of places within a number of clicks, though as they’ve included extra capability, some points have actually become a little concealed, for example, automations.

Newsletter Creation


The editor is fast, but light on functions, especially in the styling department. Besides that it’s very easy to deal with.



This is extremely standard, only enabling you to place easy introductions or get in touch with details. There is no if/then/else logic offered.

Email types

Timeless, autoresponders, basic automations, reoccuring e-newsletters, A/B screening, occasion enrollments, vouchers, surveys and also surveys .

Choice and Flexibility of Template Designs

Not bad. You can also start from scrape, and also utilize a useful function called ‘Brand your e-mail’ to auto-generate a design template based on your website’s shades and logo.

Email Marketing Automation

They use autoresponders and also abandoned cart campaigns for Shopify and WooCommerce. It also generates pre-defined call segments based on your clients’ communications with your on the internet shop (e.g. repeat, lapsed and also possible consumers). Automations based upon contact triggers (e.g. e-mail opens up, clicks) are additionally readily available. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can’t actually incorporate conditions and also activities as you can in several other devices.

List Management

You can create sectors from call task, list membership, contact information, tags, or ecommerce task. You can also create a segment from your contact insights and tag calls based upon contact area requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no customization with the form, and also it just provides a summary box, standard field alternatives (which you can’t include in) and afterwards a list, or listings, that people can check to be included in.


As you can see in our deliverability tests, Constant Contact does not execute too badly, getting to one of the most prominent e-mail companies (AOL, Gmail, Yahoo, and Outlook) most of the time.

Records as well as Analysis

In enhancement to typical open and click records, spam, bounce as well as unsubscribe rates are also readily available. You additionally obtain click heat maps, and also some helpful summary records such as open and click patterns, opens up by gadget, % of contacts involved, and the majority of effective subject line.


Below’s where it gets a bit unshaven. The device and also the website are only offered in English. You can pick to change a few of the non-editable e-mail areas (e.g. footer and also privacy policy text) to one of 10 languages available, mainly European. Support and also the data base is available in 4 languages. Slightly complicated, yet at least there’s some effort to support multilingual individuals as well as audiences.

More Features

Spam- and also Design-Testing

Spam screening isn’t available, however, there is a function to check the e-mail for errors (missing web links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a device that permits you to sneak peek how emails will certainly try to find specific receivers, although this really did not seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 tests, it’s a little steep.

Jump Management


Soft bounces are placed on short-lived hold for 15 days, and then feel bitter. They are relocated right into a put on hold bounce category if it takes place once again. They have actually a ‘ advised for elimination’ filter offered to view these, but don’t eliminate them immediately.



Import/export available although it’s not as simple as maybe– you need to initially enable advanced email authorizations under Account Settings.

Storage available for data and pictures


All plans feature unrestricted storage space.

Pro Features



SPF as well as DKIM are sustained.

Own Domain


Various degrees of account accessibility

of course

The Account Owner can additionally appoint functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a large quantity of assimilations as well as applications , almost 400.

Touchdown Page Builder


This is only readily available via their type building contractor, and it’s very fundamental. Rather, we would certainly recommend these cost-free touchdown page home builders.

Client Support

3.5/ 5.

There are several channels of support, consisting of online conversation, phone assistance, a knowledge base and community-based assistance. I discovered that the chat as well as phone support weren’t always readily available, which was a little frustrating. When I had the ability to get hold of conversation assistance, nonetheless, I did locate them to be responsive as well as helpful . Bear in mind that you’ll require to contact order to terminate your subscription, which is quite frustrating.

Total ranking.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks the majority of the boxes. The main problem right here, however, is that they’re asking a premium cost for a sub-premium item.


As Constant Contact themselves restate through their site, they are a tool for small companies. And, as such, it’s worth reviewing them on these terms. As stated above, they absolutely have enough of the fundamentals covered to please most local business, as well as if it were as simple as that then we would certainly suggest them much more extremely.

The concern, nowadays, is that there are plenty of various other email tools using even more than Constant Contact, and also for a great deal much less money. This includes not only includes, yet also individual experience. For the quantity you pay with Constant Contact, you might locate yourself utilizing a lot more powerful tools such as ActiveCampaign and also GetResponse.

They do get points for their respectable deliverability rates, combinations ( specifically social media combinations), and also for permitting different accessibility levels for separate customers. As well as with current improvements to automations and reporting, and the addition of new functions like a site contractor, it does appear like they’re making an effort to enhance the item. However their absence of sophisticated attributes makes it difficult to advise them over others at this price point. (You’ll see we do not list them as a excellent Mailchimp choice, either.).

So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the internet, I would frankly claim that there could be other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before attempted, and it can not be compared to Constant Contact’s simplistic technique (it just features autoresponders). They likewise provide robust records and also evaluation devices. They are also less expensive than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail marketing devices on the market. It’s offered in 6 languages and also includes advanced automation choices and also a integrated CRM.
  • GetResponse is a strong option. It includes many sophisticated features (e.g. a webinar device), provides and also has superb automations among the best spam and also design screening devices we’ve ever before made use of. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a in-depth overview with the most effective choices to Constant Contact, check it out below. You can additionally experiment with our Smart Finder to see which e-newsletter service is best suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you ‘d such as to enter the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM system. Nonetheless, at $399/month, you would certainly be better off having a look at any one of these CRMs for small companies, which will certainly be far more affordable. There are also lots of superb complimentary CRMs to pick from.

Just how can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to terminate your account. Below is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail marketing software program for local business. It safely shops your consumer information and offers a safe and secure way to manage your customers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are consistently good in our bi-annual deliverability tests.

Despite these flashy numbers as well as functions, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves repeat through their site, they are a device for tiny services. The problem, these days, is that there are plenty of other e-mail devices offering even more than Constant Contact, and also for a whole lot less money. For the quantity you pay with Constant Contact, you can discover on your own making use of a lot a lot more effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and also it can not be compared to Constant Contact’s simplistic method (it only includes autoresponders).

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