Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the e-mail advertising video game given that 1995. Throughout that time, they’ve handled to turn into one of one of the most previously owned email devices in the world, after Mailchimp.

One thing I observed is that Constant Contact is really usually the top selection for numerous other testimonial internet sites. Naturally, I wonder to see if our detailed evaluation creates the very same end result.

You could have had a look at the Constant Contact testimonials used by individuals online, too, as well as whilst they are rather favorable, they might not offer you the whole picture. Our evaluation of Constant Contact is based on a systematic approach and uses our functional experience and knowledge of loads of various other straightforward and innovative advertising and marketing automation tools.

What makes them special is that they’ve included several functions for many years that few of their competitors sporting activity, such as electronic item downloads, event management, appointment organizing as well as social projects. These all include in the diverse listing of e-mail alternatives offered, along with automations and also recurring e-newsletters.

Constant Contact brag a marketplace with around 400 apps as well as assimilations that deal with even one of the most particular niche of products. Despite these flashy numbers as well as features, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. If it’s still appropriate in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s ins & outs and examine.
Find out below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, yet their costs aren’t the most budget friendly, specifically when you think about that their attributes simply aren’t that progressed. Plans begin with $9.99/ month, but this only permits 500 customers, and also rates increase rather sharply afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our full pricing overview

Cons and pros


Is Constant Contact the appropriate newsletter solution for you?

Recommended if:

You run events:

Constant Contact is rather one-of-a-kind hereof, being among minority email marketing devices to allow you to handle event tickets, invitations, and registrations . Remember that this attribute includes its very own fees: 5.4% + $0.80 for each ticket offered or transaction conducted.

Not advised if:

You require innovative automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t supply the most innovative automations. While they do supply set off campaigns, autoresponders and also abandoned cart projects (for Shopify just), you’ll discover that more affordable devices provide similar levels of automation– MailerLite and also Sendinblue, for instance.

Rating information


Alleviate of Use

Normally it’s easy to browse, though a little bit dull-looking. You can get to the majority of places within a number of clicks, though as they’ve included much more capability, some things have come to be a little surprise, for instance, automations.

Newsletter Creation


The editor is quick, but light on attributes, especially in the styling department. Apart from that it’s easy to work with.



This is extremely fundamental, only enabling you to put easy greetings or contact information. There is no if/then/else logic available.

Email kinds

Traditional, autoresponders, fundamental automations, repeating newsletters, A/B testing, occasion registrations, polls, surveys and also coupons .

Choice and Flexibility of Template Designs

Not bad. There are about 200 (!) themes to pick from, with varying levels of high quality (some are respectable, while others look a little standard as well as dated). You can additionally go back to square one, and also utilize a handy feature called ‘Brand your email’ to auto-generate a template based upon your internet site’s shades as well as logo.

Email Marketing Automation

It likewise generates pre-defined call segments based on your consumers’ communications with your on the internet store (e.g. repeat, expired as well as possible consumers). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are additionally readily available.

List Management

You can develop sections from get in touch with task, list subscription, call details, tags, or ecommerce task. You can also develop a sector from your call insights and also tag contacts based on get in touch with field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the type, and also it merely supplies a summary box, standard field options (which you can’t contribute to) and afterwards a list, or listings, that people can examine to be added to.


As you can see in our deliverability examinations, Constant Contact does not carry out as well badly, reaching one of the most prominent email service providers (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Records as well as Analysis

Along with typical open as well as click reports, spam, bounce as well as unsubscribe prices are additionally readily available. You likewise obtain click heat maps, as well as some beneficial review records such as open and click trends, opens up by device, % of get in touches with engaged, and the majority of successful subject line. You can also contrast projects. Nonetheless, progressed tracking such as social monitoring isn’t available.


The device and the website are just readily available in English. You can pick to change some of the non-editable e-mail areas (e.g. footer and also privacy plan text) to one of 10 languages available, mainly European.

Additional Features

Spam- as well as Design-Testing

Spam testing isn’t available, nevertheless, there is a attribute to examine the e-mail for errors (missing links, placeholder text that hasn’t been upgraded, etc). There’s additionally a tool that allows you to sneak peek just how e-mails will try to find certain recipients, although this really did not seem to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 examinations, it’s a little steep.

Jump Management


Soft bounces are put on temporary hold for 15 days, and then feel bitter. They are relocated into a suspended bounce classification if it happens again. They have actually a ‘recommended for removal’ filter offered to view these, however don’t remove them immediately.



Import/export readily available although it’s not as uncomplicated as maybe– you require to initially make it possible for sophisticated email authorizations under Account Settings.

Storage available for images and also data


All plans feature limitless storage space.

Pro Features



SPF and DKIM are supported.

Own Domain


Different degrees of account accessibility

of course

The Account Owner can also appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a substantial amount of integrations and also applications , nearly 400.

Touchdown Page Builder

of course

This is only readily available through their form building contractor, as well as it’s extremely fundamental. Instead, we would certainly recommend these complimentary landing web page contractors.

Client Support

3.5/ 5.

There are several channels of assistance, including online chat, phone assistance, a expertise base and also community-based assistance. I located that the conversation and also phone assistance weren’t constantly offered, which was a little frustrating.

Total score.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks the majority of the boxes. The primary issue right here, however, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves restate with their website, they are a device for local business. And, thus, it’s worth evaluating them on these terms. As discussed above, they absolutely have sufficient of the essentials covered to satisfy most local business, and also if it were as easy as that after that we would certainly advise them more extremely.

The concern, nowadays, is that there are plenty of various other email tools providing a lot more than Constant Contact, and for a great deal much less money. This consists of not just features, however likewise customer experience. As a matter of fact, for the amount you pay with Constant Contact, you could find yourself making use of a lot more powerful tools such as ActiveCampaign and GetResponse.

They do pick up points for their respectable deliverability rates, assimilations ( especially social media sites assimilations), as well as for enabling different gain access to levels for separate individuals. And also with recent improvements to automations as well as reporting, and the enhancement of brand-new attributes like a internet site building contractor, it does look like they’re making an effort to enhance the item. Their absence of advanced functions makes it tough to recommend them over others at this rate point. (You’ll see we do not note them as a excellent Mailchimp option, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would frankly assert that there may be other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simplistic method (it only features autoresponders). They likewise supply robust records and also analysis devices. On top of that, they are even more affordable than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one e-mail advertising and marketing tools on the market. It’s readily available in 6 languages as well as features innovative automation choices as well as a built-in CRM.
  • GetResponse is a solid alternative. It includes numerous innovative functions (e.g. a webinar tool), supplies and has exceptional automations among the very best spam as well as style testing devices we’ve ever before utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a comprehensive guide with the most effective alternatives to Constant Contact, check it out here. You can additionally experiment with our Smart Finder to see which newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you would certainly such as to enter into the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. Nonetheless, at $399/month, you ‘d be better off taking a look at any of these CRMs for local business, which will certainly be far more economical. There are even plenty of superb complimentary CRMs to choose from.

Exactly how can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to terminate your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software for local business. It safely stores your customer information as well as supplies a protected method to manage your customers.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability tests.

Regardless of these flashy numbers and attributes, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat via their site, they are a device for little organizations. The issue, these days, is that there are lots of various other e-mail devices using also extra than Constant Contact, and for a lot much less money. For the quantity you pay with Constant Contact, you might locate yourself making use of much more powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, and also it can’t be contrasted to Constant Contact’s simple method (it just includes autoresponders).

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