Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the e-mail advertising and marketing video game given that 1995. Throughout that time, they’ve managed to turn into one of one of the most previously owned email tools in the world, after Mailchimp.

One point I noticed is that Constant Contact is very commonly the leading selection for lots of various other testimonial sites. Naturally, I wonder to see if our detailed evaluation generates the same end result.

You may have checked out the Constant Contact evaluations used by users online, too, and also whilst they are rather positive, they might not provide you the whole picture. Our review of Constant Contact is based on a methodical technique as well as utilizes our useful experience as well as knowledge of dozens of other basic as well as innovative advertising and marketing automation devices.

What makes them unique is that they’ve included a number of features over the years that few of their rivals sport, such as digital item downloads, occasion monitoring, visit scheduling as well as social projects. These all include in the varied listing of email options available, in addition to automations and recurring e-newsletters.

Constant Contact boast a marketplace with around 400 applications and integrations that satisfy even one of the most niche of items. Regardless of these flashy numbers as well as attributes, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Sufficient reason for us to take a more detailed look at Constant Contact’s ins & outs and also inspect if it’s still pertinent in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is routed in the direction of local business, yet their prices aren’t one of the most cost effective, particularly when you consider that their functions simply aren’t that progressed. Strategies begin with $9.99/ month, however this just enables 500 customers, as well as costs climb rather dramatically afterwards.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s plans in our full pricing guide

Pros and also Cons


Is Constant Contact the ideal e-newsletter solution for you?

Recommended if:

You run events:

Constant Contact is fairly one-of-a-kind in this regard, being one of the few e-mail advertising devices to allow you to handle occasion registrations, invitations, and tickets . Bear in mind that this feature comes with its own charges: 5.4% + $0.80 for each and every ticket marketed or deal performed.

Not suggested if:

You need advanced automation:

Surprisingly, for the costs it bills, Constant Contact doesn’t use one of the most advanced automations. While they do use set off campaigns, autoresponders and abandoned cart campaigns (for Shopify just), you’ll find that various other much more affordable tools use comparable degrees of automation– MailerLite and also Sendinblue.

Rating information


Relieve of Use

Typically it’s simple to browse, though a little bit dull-looking. You can reach many places within a number of clicks, though as they’ve added more functionality, some points have ended up being a little surprise, for example, automations.

E-newsletter Creation


The editor is quick, however light on features, particularly in the designing department. Besides that it’s simple to deal with.


of course

This is really basic, just enabling you to insert straightforward introductions or call details. There is no if/then/else logic available.

Email types

Timeless, autoresponders, standard automations, reoccuring e-newsletters, A/B testing, event registrations, surveys, promo codes as well as surveys .

Selection as well as Flexibility of Template Designs

Not bad. There are around 200 (!) design templates to choose from, with differing levels of top quality (some are decent, while others look a little fundamental and outdated). You can likewise go back to square one, as well as use a convenient feature called ‘Brand your e-mail’ to auto-generate a design template based upon your website’s colors and also logo design.

Email Marketing Automation

It likewise generates pre-defined get in touch with sections based on your consumers’ communications with your online shop (e.g. repeat, lapsed and possible customers). Automations based on get in touch with triggers (e.g. email opens, clicks) are likewise readily available.

Checklist Management

You can develop sections from call activity, listing subscription, contact details, tags, or ecommerce activity. You can likewise develop a sector from your get in touch with understandings as well as tag calls based upon get in touch with area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no modification with the type, and also it simply provides a summary box, fundamental field choices (which you can’t contribute to) and then a listing, or checklists, that people can check to be included in.


As you can see in our deliverability tests, Constant Contact does not do too badly, getting to one of the most preferred email companies (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Reports and also Analysis

In addition to typical open as well as click records, spam, bounce and unsubscribe prices are also offered. You additionally obtain click heat maps, as well as some useful summary records such as open and click fads, opens up by device, % of contacts engaged, as well as most successful subject line. You can likewise compare projects. Nonetheless, advanced tracking such as social monitoring isn’t readily available.


The site and also the device are only available in English. You can select to transform some of the non-editable e-mail areas (e.g. footer and also privacy plan text) to one of 10 languages available, mainly European.

Additional Features

Spam- as well as Design-Testing

Spam testing isn’t readily available, nevertheless, there is a feature to inspect the e-mail for mistakes (missing links, placeholder message that hasn’t been updated, etc). There’s additionally a device that allows you to preview how emails will look for particular receivers, although this really did not seem to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management


Soft bounces are placed on temporary hold for 15 days, and after that resent. If it occurs once more, they are relocated into a put on hold bounce classification. They have a ‘ advised for elimination’ filter available to watch these, however don’t eliminate them immediately.



Import/export offered although it’s not as simple as it could be– you require to first enable innovative e-mail authorizations under Account Settings.

Storage available for data and also images


All plans come with unrestricted storage space.

Pro Features



SPF and also DKIM are supported.

Own Domain


Various degrees of account accessibility


The Account Owner can also designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a enormous quantity of assimilations and also apps , virtually 400.

Landing Page Builder


This is only available using their type home builder, and it’s very standard. Rather, we ‘d recommend these cost-free landing web page contractors.

Client Support

3.5/ 5.

There are numerous networks of assistance, including real-time conversation, phone assistance, a knowledge base as well as community-based assistance. Nevertheless, I discovered that the conversation and also phone assistance weren’t always readily available, which was a little aggravating. When I had the ability to acquire conversation support, nevertheless, I did discover them to be useful and receptive . Remember that you’ll need to employ order to terminate your membership, which is rather irritating.

Total rating.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks the majority of packages. The main concern right here, though, is that they’re asking a premium price for a sub-premium item.

Final thought.

As Constant Contact themselves restate through their site, they are a tool for small companies. As well as, as such, it’s worth examining them on these terms. As discussed above, they certainly have sufficient of the essentials covered to satisfy most local business, and also if it were as basic as that then we would certainly suggest them much more highly.

The issue, these days, is that there are plenty of various other email devices offering a lot more than Constant Contact, and also for a lot less cash. This consists of not just includes, but additionally customer experience. As a matter of fact, for the amount you pay with Constant Contact, you can find yourself using much more effective devices such as ActiveCampaign as well as GetResponse.

As well as with recent improvements to automations and coverage, as well as the addition of brand-new attributes like a site contractor, it does look like they’re making an effort to enhance the product. Their lack of advanced features makes it hard to advise them over others at this price factor.

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would boldly claim that there could be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever before tried, and it can’t be contrasted to Constant Contact’s simplistic strategy (it just includes autoresponders). They likewise supply durable records and also evaluation tools. They are even more affordable than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one email advertising and marketing devices on the marketplace. It’s offered in 6 languages as well as comes with advanced automation choices and also a integrated CRM.
  • GetResponse is a solid choice. It comes with many sophisticated attributes (e.g. a webinar tool), uses and also has exceptional automations among the best spam and also style screening tools we’ve ever made use of. That’s why Constant Contact falls short when compared to GetResponse.

We have a detailed overview with the very best options to Constant Contact, check it out here. You can also experiment with our Smart Finder to see which e-newsletter solution is finest matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you would certainly such as to enter the details, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. At $399/month, you would certainly be much far better off taking a appearance at any of these CRMs for tiny services, which will be much much more affordable. There are also plenty of superb totally free CRMs to select from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within business hours Eastern time in order to cancel your account. Right here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising software application for small businesses. It securely shops your client data as well as supplies a safe and secure means to handle your subscribers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability prices are consistently good in our bi-annual deliverability tests.

Despite these showy numbers as well as attributes, rate of interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate through their site, they are a tool for tiny businesses. The problem, these days, is that there are plenty of other e-mail devices supplying also a lot more than Constant Contact, and for a whole lot less money. For the quantity you pay with Constant Contact, you could locate on your own utilizing much a lot more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and also it can’t be compared to Constant Contact’s simplistic strategy (it only includes autoresponders).

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