Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Can An Unsubscribe Be Added Back To List

Constant Contact have been in the e-mail advertising game because 1995. Throughout that time, they’ve managed to turn into one of the most used email tools worldwide, after Mailchimp.

One thing I discovered is that Constant Contact is very usually the leading option for lots of other testimonial internet sites. Naturally, I wonder to see if our thorough evaluation generates the exact same outcome.

You might have checked out the Constant Contact evaluations provided by customers online, too, and whilst they are rather favorable, they might not give you the whole picture. Our evaluation of Constant Contact is based on a methodical strategy and uses our functional experience and also knowledge of dozens of various other easy as well as sophisticated advertising and marketing automation tools.

What makes them special is that they’ve included a number of functions over the years that few of their competitors sport, such as digital product downloads, event administration, visit scheduling as well as social projects. These all add to the diverse list of e-mail alternatives readily available, in addition to automations as well as recurring e-newsletters.

Constant Contact brag a marketplace with around 400 applications and assimilations that cater to also the most niche of items. Despite these flashy numbers and attributes, rate of interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. Enough factor for us to take a better take a look at Constant Contact’s ins & outs and inspect if it’s still appropriate in the 21st century.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided towards small businesses, yet their rates aren’t one of the most cost effective, especially when you take into consideration that their features just aren’t that advanced. Plans start from $9.99/ month, but this just enables 500 clients, and prices rise rather greatly afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our total prices overview

Pros and also Cons


Is Constant Contact the right e-newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is rather one-of-a-kind hereof, being one of minority email advertising tools to allow you to take care of event registrations, invitations, and tickets . Remember that this feature comes with its very own fees: 5.4% + $0.80 for each ticket sold or transaction carried out.

Not recommended if:

You require innovative automation:

Remarkably, for the premium it charges, Constant Contact doesn’t use the most innovative automations. While they do offer activated campaigns, autoresponders and abandoned cart projects (for Shopify just), you’ll discover that other much cheaper devices use comparable degrees of automation– MailerLite as well as Sendinblue.

Rating information


Ease of Use

Generally it’s simple to browse, though a little bit dull-looking. You can get to most locations within a couple of clicks, though as they’ve included more performance, some points have ended up being a little covert, for example, automations.

Newsletter Creation


The editor is fast, yet light on features, specifically in the designing department. In addition to that it’s simple to work with.



This is very basic, only enabling you to put easy greetings or contact details. There is no if/then/else reasoning readily available.

Email kinds

Classic, autoresponders, fundamental automations, reoccuring e-newsletters, A/B screening, occasion registrations, studies, surveys and vouchers .

Option and also Flexibility of Template Designs

Not bad. You can likewise start from scrape, as well as make use of a helpful feature called ‘Brand your email’ to auto-generate a theme based on your site’s shades and also logo design.

Email Marketing Automation

They offer autoresponders and abandoned cart campaigns for Shopify and WooCommerce. It likewise generates pre-defined call sections based on your consumers’ communications with your online shop (e.g. repeat, lapsed and prospective clients). Automations based on call triggers (e.g. e-mail opens, clicks) are additionally readily available. It’s worth noting that the automations aren’t one of the most versatile, as you can’t really incorporate problems and also actions as you can in several other tools.

List Management

You can create sections from call task, listing membership, contact details, tags, or ecommerce activity. You can likewise develop a section from your call understandings and also tag contacts based upon contact area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no modification with the form, and it just supplies a summary box, fundamental field options (which you can’t include in) and then a list, or listings, that individuals can check to be added to.


As you can see in our deliverability tests, Constant Contact does not carry out too badly, reaching the most popular e-mail suppliers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the time.

Reports and also Analysis

In addition to basic open and click records, spam, bounce as well as unsubscribe rates are likewise offered. You likewise get click warm maps, and also some helpful review reports such as open and also click patterns, opens up by tool, % of calls engaged, and the majority of successful subject line.


Right here’s where it gets a little bit hairy. The site and also the device are only readily available in English. You can choose to alter a few of the non-editable e-mail areas (e.g. footer and personal privacy policy message) to one of 10 languages available, mainly European. Assistance and the knowledge base is readily available in 4 languages. Somewhat confusing, however at least there’s some initiative to sustain multilingual customers and also audiences.

More Features

Spam- and also Design-Testing

Spam screening isn’t readily available, nevertheless, there is a attribute to inspect the email for errors ( missing out on links, placeholder message that hasn’t been updated, etc). There’s likewise a tool that enables you to sneak peek just how e-mails will certainly look for particular receivers, although this really did not appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 examinations, it’s a little high.

Jump Management

of course

Soft bounces are positioned on momentary hold for 15 days, and then frown at. If it occurs once again, they are moved into a suspended bounce category. They have actually a ‘recommended for removal’ filter readily available to view these, however don’t remove them automatically.



Import/export available although it’s not as uncomplicated as it could be– you require to first enable innovative e-mail consents under Account Settings.

Storage offered for information and also photos


All plans feature unrestricted storage.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Various levels of account accessibility

of course

The Account Owner can also designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact supply a massive amount of applications and also integrations , virtually 400.

Landing Page Builder


This is only available through their form contractor, and also it’s extremely standard. Instead, we ‘d suggest these totally free landing web page home builders.

Client Support

3.5/ 5.

There are several networks of assistance, including online conversation, phone assistance, a knowledge base and also community-based support. I found that the chat as well as phone assistance weren’t always available, which was a little frustrating.

Overall score.

3.6/ 5.

For a basic email tool, Constant Contact ticks most of packages. The major issue below, however, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves repeat through their site, they are a tool for small companies. And also, because of this, it’s worth reviewing them on these terms. As pointed out over, they absolutely have sufficient of the basics covered to satisfy most small businesses, and if it were as simple as that after that we would certainly suggest them a lot more very.

The problem, nowadays, is that there are lots of various other email devices supplying a lot more than Constant Contact, and also for a whole lot much less money. This consists of not only features, however also user experience. In fact, for the quantity you pay with Constant Contact, you might find yourself using a lot more powerful tools such as ActiveCampaign and also GetResponse.

As well as with recent improvements to automations and also reporting, as well as the enhancement of new functions like a internet site building contractor, it does look like they’re making an initiative to boost the item. Their absence of sophisticated functions makes it tough to suggest them over others at this rate factor.

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would strongly declare that there could be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever tried, as well as it can’t be compared to Constant Contact’s simplified strategy (it just features autoresponders). They additionally offer durable records as well as analysis tools. On top of that, they are also more affordable than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one email advertising tools on the marketplace. It’s readily available in 6 languages and also comes with innovative automation choices and a built-in CRM.
  • GetResponse is a solid choice. It comes with lots of sophisticated features (e.g. a webinar tool), has superb automations as well as uses among the best spam as well as design testing devices we’ve ever utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a detailed overview with the very best options to Constant Contact, check it out right here. You can likewise experiment with our Smart Finder to see which newsletter service is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you would certainly like to get involved in the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM system. At $399/month, you would certainly be a lot better off taking a appearance at any of these CRMs for little companies, which will certainly be far extra cost effective. There are also lots of outstanding complimentary CRMs to choose from.

How can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within organization hrs Eastern time in order to cancel your account. Below is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising and marketing software application for small companies. It securely shops your client information and uses a safe way to manage your customers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability examinations.

In spite of these fancy numbers and functions, passion in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves reiterate through their site, they are a device for tiny organizations. The concern, these days, is that there are plenty of various other email devices using also a lot more than Constant Contact, as well as for a lot less money. For the quantity you pay with Constant Contact, you can locate on your own utilizing much a lot more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, as well as it can’t be contrasted to Constant Contact’s simplified strategy (it just includes autoresponders).

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