Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Coronavirus

Constant Contact have remained in the e-mail marketing video game since 1995. During that time, they’ve taken care of to become one of the most secondhand email tools in the world, after Mailchimp.

One thing I observed is that Constant Contact is very usually the leading selection for lots of various other evaluation sites. Normally, I wonder to see if our thorough analysis generates the same outcome.

You may have looked into the Constant Contact evaluations supplied by users online, as well, and also whilst they are rather favorable, they might not provide you the whole picture. Our review of Constant Contact is based upon a methodical method and uses our sensible experience and also understanding of lots of various other simple and advanced marketing automation devices.

What makes them special is that they’ve added several attributes throughout the years that few of their rivals sport, such as electronic product downloads, occasion administration, visit organizing and also social projects. These all add to the varied checklist of email options offered, along with automations and reoccuring e-newsletters.

Constant Contact brag a market with around 400 apps as well as integrations that accommodate also one of the most particular niche of items. Despite these showy numbers as well as functions, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a closer look at Constant Contact’s outs & ins and also examine.
Discover listed below!

Constant Contact Summary

Constant Contact is directed towards local business, however their costs aren’t the most affordable, particularly when you think about that their attributes simply aren’t that progressed. Plans begin with $9.99/ month, however this only permits 500 subscribers, and also prices climb pretty greatly after that.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our total pricing guide

Pros as well as Cons


Is Constant Contact the appropriate newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is fairly distinct in this regard, being one of the few e-mail marketing devices to permit you to take care of event enrollments, invites, and tickets . Bear in mind that this function comes with its very own costs: 5.4% + $0.80 for each and every ticket sold or deal conducted.

Not suggested if:

You require advanced automation:

Remarkably, for the premium it bills, Constant Contact doesn’t offer one of the most sophisticated automations. While they do provide activated projects, autoresponders and also abandoned cart projects (for Shopify just), you’ll find that much cheaper tools offer comparable degrees of automation– MailerLite and also Sendinblue, as an example.

Ranking information


Ease of Use

Usually it’s simple to browse, though a bit dull-looking. You can get to a lot of places within a couple of clicks, though as they’ve included a lot more capability, some points have actually become a little hidden, for instance, automations.

Newsletter Creation


The editor is fast, yet light on functions, particularly in the designing division. Apart from that it’s simple to deal with.



This is really basic, just enabling you to put basic introductions or contact details. There is no if/then/else logic offered.

Email kinds

Timeless, autoresponders, basic automations, reoccuring newsletters, A/B screening, occasion enrollments, surveys, polls and vouchers .

Option and Flexibility of Template Designs

Not bad. There are around 200 (!) layouts to pick from, with varying degrees of top quality (some are respectable, while others look a little fundamental and also dated). You can additionally go back to square one, and also make use of a convenient function called ‘Brand your email’ to auto-generate a template based upon your site’s shades and also logo.

Email Marketing Automation

It additionally produces pre-defined call segments based on your customers’ interactions with your on the internet store (e.g. repeat, lapsed and prospective clients). Automations based on contact triggers (e.g. e-mail opens, clicks) are additionally offered.

Listing Management

You can create sections from call task, checklist subscription, contact details, tags, or ecommerce activity. You can also create a section from your contact understandings as well as tag contacts based on call area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the form, and also it merely uses a description box, basic area choices (which you can not include in) and then a checklist, or lists, that people can inspect to be added to.


As you can see in our deliverability examinations, Constant Contact does not perform as well severely, reaching the most preferred e-mail service providers (AOL, Gmail, Yahoo, and also Outlook) the majority of the time.

Records and also Analysis

In addition to basic open as well as click reports, spam, bounce and unsubscribe rates are likewise available. You also get click warmth maps, as well as some beneficial review reports such as open and click patterns, opens by device, % of get in touches with involved, and also a lot of effective subject line. You can likewise contrast projects. Nonetheless, progressed tracking such as social monitoring isn’t readily available.


The site and also the device are only available in English. You can pick to transform some of the non-editable e-mail sections (e.g. footer and privacy plan text) to one of 10 languages offered, primarily European.

Additional Features

Spam- and Design-Testing

Spam testing isn’t available, nonetheless, there is a feature to check the email for errors (missing links, placeholder text that hasn’t been updated, and so on). There’s also a tool that enables you to preview just how emails will certainly look for certain receivers, although this didn’t seem to function when we examined it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management


Soft bounces are put on momentary hold for 15 days, and afterwards resent. They are relocated right into a suspended bounce category if it takes place once more. They have actually a ‘recommended for removal’ filter available to check out these, yet do not eliminate them instantly.



Import/export available although it’s not as straightforward as maybe– you require to initially allow advanced e-mail approvals under Account Settings.

Storage space offered for pictures and also information


All strategies include unlimited storage.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Different degrees of account access

of course

The Account Owner can additionally assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact offer a large quantity of applications as well as assimilations , nearly 400.

Landing Page Builder


This is only available using their type builder, and also it’s very fundamental. Instead, we would certainly advise these complimentary touchdown page home builders.

Client Support

3.5/ 5.

There are numerous channels of assistance, consisting of online chat, phone support, a data base as well as community-based support. However, I located that the chat and also phone assistance weren’t constantly available, which was a little irritating. When I was able to acquire conversation support, however, I did locate them to be receptive and valuable . Remember that you’ll need to call in order to terminate your membership, which is pretty annoying.

General score.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks most of the boxes. The primary issue below, though, is that they’re asking a premium price for a sub-premium item.

Final thought.

As Constant Contact themselves restate via their site, they are a device for local business. As well as, because of this, it’s worth assessing them on these terms. As pointed out above, they absolutely have enough of the fundamentals covered to satisfy most small businesses, and if it were as simple as that then we ‘d suggest them more extremely.

The problem, these days, is that there are plenty of various other e-mail tools offering a lot more than Constant Contact, as well as for a great deal much less cash. This includes not only features, yet also customer experience. Actually, for the amount you pay with Constant Contact, you might find yourself using far more powerful tools such as ActiveCampaign as well as GetResponse.

They do pick up factors for their decent deliverability rates, assimilations ( especially social media assimilations), and also for permitting various accessibility degrees for separate individuals. And also with current enhancements to automations and also coverage, and the addition of brand-new attributes like a website building contractor, it does look like they’re making an initiative to enhance the product. But their lack of advanced attributes makes it challenging to suggest them over others at this cost point. (You’ll see we don’t detail them as a good Mailchimp option, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would boldly claim that there could be other passions at play there.

Try Constant Contact now free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, as well as it can’t be compared to Constant Contact’s simple approach (it just includes autoresponders). They additionally supply robust reports as well as analysis devices. They are also less costly than Constant Contact.
  • Sendinblue is among the most affordable all-in-one e-mail marketing tools on the market. It’s available in 6 languages as well as features advanced automation choices as well as a built-in CRM.
  • GetResponse is a strong option. It comes with many advanced functions (e.g. a webinar device), has outstanding automations and also supplies one of the most effective spam and style screening devices we’ve ever utilized. That’s why Constant Contact fails when compared to GetResponse.

We have a detailed guide with the most effective choices to Constant Contact, check it out below. You can additionally check out our Smart Finder to see which e-newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact contrast if you would certainly such as to get right into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. At $399/month, you ‘d be much far better off taking a appearance at any of these CRMs for tiny organizations, which will be far a lot more affordable. There are even plenty of outstanding complimentary CRMs to choose from.

How can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to cancel your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software program for local business. It securely stores your consumer data and uses a secure means to handle your customers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability prices are consistently excellent in our bi-annual deliverability tests.

Regardless of these flashy numbers and also features, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat through their website, they are a tool for tiny businesses. The problem, these days, is that there are lots of other e-mail devices offering also extra than Constant Contact, and for a whole lot much less cash. For the amount you pay with Constant Contact, you might discover yourself utilizing much extra powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, and it can’t be compared to Constant Contact’s simplistic technique (it just features autoresponders).

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