Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Dev

Constant Contact have actually remained in the e-mail advertising video game considering that 1995. During that time, they’ve handled to turn into one of the most secondhand e-mail devices on the planet, after Mailchimp.

Something I discovered is that Constant Contact is really frequently the leading selection for numerous other evaluation sites. Naturally, I wonder to see if our in-depth evaluation generates the exact same outcome.

You may have had a look at the Constant Contact testimonials used by customers online, also, and whilst they are rather positive, they might not offer you the whole picture. Our evaluation of Constant Contact is based on a methodical approach and utilizes our sensible experience and also expertise of lots of other straightforward as well as advanced advertising automation tools.

What makes them unique is that they’ve added several attributes for many years that few of their rivals sport, such as digital item downloads, occasion management, appointment scheduling and social campaigns. These all contribute to the varied list of e-mail options available, in addition to automations and recurring newsletters.

Constant Contact boast a industry with around 400 apps and integrations that deal with also the most specific niche of products. In spite of these showy numbers as well as attributes, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. Sufficient reason for us to take a closer look at Constant Contact’s outs & ins as well as examine if it’s still relevant in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is routed towards local business, yet their costs aren’t one of the most affordable, particularly when you think about that their features simply aren’t that advanced. Plans begin with $9.99/ month, but this only permits 500 subscribers, and also costs increase rather sharply after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our complete rates overview

Pros and also Cons


Is Constant Contact the ideal e-newsletter service for you?

Recommended if:

You run events:

Constant Contact is fairly distinct hereof, being just one of the few e-mail marketing tools to enable you to take care of event tickets, invitations, as well as enrollments . Keep in mind that this feature includes its very own fees: 5.4% + $0.80 for each ticket offered or purchase carried out.

Not suggested if:

You need sophisticated automation:

Surprisingly, for the costs it bills, Constant Contact doesn’t use the most innovative automations. While they do offer activated projects, autoresponders and also deserted cart campaigns (for Shopify only), you’ll discover that other much cheaper devices use similar levels of automation– MailerLite as well as Sendinblue, for example.

Ranking information


Ease of Use

Typically it’s easy to navigate, though a bit dull-looking. You can get to a lot of locations within a number of clicks, though as they’ve added extra capability, some things have come to be a little surprise, for instance, automations.

Newsletter Creation


The editor is quick, however light on attributes, especially in the designing department. Aside from that it’s easy to collaborate with.


of course

This is extremely basic, only allowing you to insert basic introductions or contact information. There is no if/then/else reasoning readily available.

Email types

Classic, autoresponders, basic automations, recurring newsletters, A/B testing, event registrations, studies, surveys and coupons .

Choice and also Flexibility of Template Designs

Not poor. You can likewise start from scratch, and also utilize a helpful function called ‘Brand your email’ to auto-generate a template based on your site’s colors as well as logo design.

Email Marketing Automation

It additionally creates pre-defined call sectors based on your customers’ communications with your online store (e.g. repeat, lapsed and possible customers). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are additionally available.

Listing Management

You can create sections from call task, checklist membership, get in touch with information, tags, or ecommerce activity. You can likewise develop a section from your contact insights as well as tag get in touches with based upon contact area requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the kind, and also it just provides a description box, standard field options (which you can not include in) and then a checklist, or checklists, that individuals can check to be included in.


As you can see in our deliverability tests, Constant Contact does not perform also badly, getting to the most prominent e-mail carriers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Reports and Analysis

In enhancement to basic open and also click records, spam, bounce and unsubscribe prices are likewise readily available. You likewise obtain click warmth maps, and also some helpful overview reports such as open and click trends, opens by gadget, % of contacts engaged, and also many effective subject line.


Below’s where it obtains a bit hairy. The device and the site are just readily available in English. You can choose to change several of the non-editable e-mail areas (e.g. footer and privacy plan text) to one of 10 languages readily available, mostly European. Support and the knowledge base is offered in 4 languages. Slightly complicated, but at least there’s some initiative to sustain multilingual customers and also audiences.

Additional Features

Spam- as well as Design-Testing

Spam testing isn’t readily available, nonetheless, there is a attribute to examine the e-mail for mistakes (missing web links, placeholder text that hasn’t been upgraded, etc). There’s additionally a device that enables you to sneak peek just how e-mails will search for specific receivers, although this really did not appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are put on short-lived hold for 15 days, and afterwards frown at. They are moved into a suspended bounce group if it takes place again. They have a ‘ advised for elimination’ filter available to watch these, yet don’t remove them immediately.



Import/export available although it’s not as simple as it could be– you require to first allow sophisticated email approvals under Account Settings.

Storage available for data as well as pictures


All strategies come with endless storage space.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Different degrees of account access

of course

The Account Owner can likewise appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact use a massive amount of assimilations and apps , practically 400.

Landing Page Builder


This is just readily available via their kind home builder, and it’s very basic. Rather, we ‘d recommend these free landing web page contractors.

Client Support

3.5/ 5.

There are a number of networks of assistance, consisting of real-time conversation, phone support, a understanding base and also community-based assistance. I located that the chat and also phone support weren’t constantly available, which was a little discouraging.

General score.

3.6/ 5.

For a basic email device, Constant Contact ticks a lot of the boxes. The major issue here, though, is that they’re asking a premium price for a sub-premium item.

Final thought.

As Constant Contact themselves repeat through their site, they are a device for local business. And also, thus, it’s worth evaluating them on these terms. As mentioned over, they absolutely have sufficient of the fundamentals covered to satisfy most small businesses, and also if it were as basic as that after that we ‘d suggest them a lot more extremely.

The problem, nowadays, is that there are plenty of other email devices providing a lot more than Constant Contact, as well as for a great deal much less money. This consists of not only includes, however likewise individual experience. For the amount you pay with Constant Contact, you could locate on your own utilizing much more powerful tools such as ActiveCampaign and GetResponse.

As well as with recent improvements to automations as well as coverage, as well as the enhancement of new attributes like a website home builder, it does look like they’re making an effort to improve the item. Their lack of innovative functions makes it tough to advise them over others at this price point.

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would boldly assert that there could be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before attempted, and it can’t be contrasted to Constant Contact’s simple approach (it just features autoresponders). They likewise use durable records and also evaluation tools. They are also less expensive than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one e-mail advertising tools on the marketplace. It’s available in 6 languages and also includes advanced automation choices and also a integrated CRM.
  • GetResponse is a solid option. It features numerous innovative functions (e.g. a webinar device), has excellent automations as well as provides one of the very best spam and also layout testing tools we’ve ever before used. When compared to GetResponse, that’s why Constant Contact drops short.

We have a thorough overview with the very best alternatives to Constant Contact, check it out here. You can additionally try our Smart Finder to see which newsletter solution is finest suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d like to obtain into the information.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM system. At $399/month, you ‘d be a lot far better off taking a appearance at any of these CRMs for little services, which will certainly be much extra budget friendly. There are also lots of outstanding free CRMs to pick from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to cancel your account. Below is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising software for small businesses. It safely stores your customer data and supplies a safe method to handle your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are consistently great in our bi-annual deliverability tests.

Despite these flashy numbers as well as functions, passion in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves state with their site, they are a tool for small services. The concern, these days, is that there are plenty of other email devices offering also much more than Constant Contact, and also for a great deal much less cash. For the amount you pay with Constant Contact, you might find on your own utilizing much more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and also it can’t be compared to Constant Contact’s simplistic strategy (it only includes autoresponders).

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