Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Discovery Pta 2017

Constant Contact have remained in the email advertising game considering that 1995. During that time, they’ve managed to turn into one of one of the most used email devices in the world, after Mailchimp.

Something I observed is that Constant Contact is extremely typically the leading selection for lots of other evaluation websites. Naturally, I wonder to see if our thorough analysis creates the same end result.

You could have checked out the Constant Contact evaluations used by customers online, also, as well as whilst they are quite positive, they may not provide you the whole picture. Our testimonial of Constant Contact is based upon a systematic approach and also uses our functional experience and also understanding of lots of other straightforward as well as sophisticated advertising automation tools.

What makes them unique is that they’ve included numerous functions for many years that few of their rivals sporting activity, such as electronic item downloads, occasion administration, consultation scheduling as well as social projects. These all include in the diverse list of email options readily available, along with automations and repeating newsletters.

Constant Contact brag a industry with around 400 apps and also assimilations that deal with even one of the most specific niche of products. In spite of these showy numbers and functions, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. Enough reason for us to take a better take a look at Constant Contact’s outs & ins and also check if it’s still relevant in the 21st century.
Figure out below!

Constant Contact Summary

Constant Contact is directed in the direction of small businesses, but their rates aren’t one of the most inexpensive, especially when you consider that their functions simply aren’t that advanced. Strategies begin with $9.99/ month, however this only enables 500 customers, and rates rise pretty greatly after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our complete rates guide

Pros as well as Cons


Is Constant Contact the best newsletter solution for you?

Advised if:

You run events:

Constant Contact is quite unique in this regard, being one of minority email advertising devices to permit you to manage event registrations, invites, and also tickets . Keep in mind that this attribute includes its own charges: 5.4% + $0.80 for each and every ticket offered or purchase carried out.

Not advised if:

You require sophisticated automation:

Remarkably, for the costs it charges, Constant Contact doesn’t supply the most advanced automations. While they do use caused campaigns, autoresponders and abandoned cart campaigns (for Shopify just), you’ll discover that other much less costly devices provide similar levels of automation– MailerLite and also Sendinblue.

Score information


Ease of Use

Usually it’s very easy to navigate, though a bit dull-looking. You can get to most locations within a number of clicks, though as they’ve added extra capability, some things have actually become a little covert, for instance, automations.

Newsletter Creation


The editor is quick, but light on attributes, especially in the designing department. Aside from that it’s very easy to deal with.


of course

This is very fundamental, just enabling you to place basic introductions or contact information. There is no if/then/else reasoning available.

Email kinds

Traditional, autoresponders, fundamental automations, recurring e-newsletters, A/B testing, occasion enrollments, surveys, surveys and also discount coupons .

Selection as well as Flexibility of Template Designs

Tolerable. There are around 200 (!) themes to choose from, with differing levels of quality (some are decent, while others look a little basic and dated). You can additionally go back to square one, and also utilize a handy feature called ‘Brand your email’ to auto-generate a template based upon your internet site’s colors and also logo.

Email Marketing Automation

It additionally generates pre-defined contact sectors based on your consumers’ interactions with your online store (e.g. repeat, expired and also prospective clients). Automations based on contact triggers (e.g. e-mail opens, clicks) are also readily available.

Listing Management

You can create segments from call activity, checklist membership, call details, tags, or ecommerce task. You can additionally produce a section from your get in touch with insights as well as tag calls based on contact field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the type, as well as it simply supplies a description box, fundamental area choices (which you can’t add to) and afterwards a checklist, or lists, that individuals can examine to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute as well badly, getting to one of the most popular email suppliers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports and also Analysis

In addition to typical open and also click reports, spam, bounce and also unsubscribe prices are likewise available. You also get click warm maps, and some useful summary reports such as open as well as click trends, opens by device, % of contacts involved, and also many successful subject line. You can likewise contrast campaigns. Progressed tracking such as social monitoring isn’t available.


The website and the device are only available in English. You can select to change some of the non-editable e-mail areas (e.g. footer and also personal privacy policy message) to one of 10 languages available, mostly European.

Additional Features

Spam- and Design-Testing

Spam screening isn’t offered, nonetheless, there is a attribute to check the email for errors ( missing out on web links, placeholder message that hasn’t been updated, and so on). There’s additionally a tool that allows you to preview exactly how emails will certainly look for specific receivers, although this really did not seem to work when we checked it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management

of course

Soft bounces are placed on momentary hold for 15 days, and after that feel bitter. They are moved right into a suspended bounce category if it occurs again. They have a ‘recommended for elimination’ filter available to view these, yet do not eliminate them automatically.


of course

Import/export readily available although it’s not as simple as it could be– you require to first make it possible for sophisticated email approvals under Account Settings.

Storage offered for information and photos


All plans include limitless storage space.

Pro Features


of course

SPF and also DKIM are supported.

Own Domain


Various degrees of account accessibility


The Account Owner can also designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact use a enormous amount of apps and assimilations , virtually 400.

Landing Page Builder


This is just readily available by means of their type building contractor, and also it’s really fundamental. Rather, we would certainly advise these complimentary landing web page home builders.

Customer Support

3.5/ 5.

There are several channels of support, consisting of live conversation, phone assistance, a knowledge base and also community-based assistance. I located that the conversation and also phone support weren’t always offered, which was a little discouraging.

Overall ranking.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks most of packages. The major concern here, however, is that they’re asking a premium cost for a sub-premium item.

Final thought.

As Constant Contact themselves state via their website, they are a tool for small companies. And also, thus, it’s worth reviewing them on these terms. As stated over, they certainly have sufficient of the essentials covered to please most local business, and if it were as simple as that then we would certainly recommend them a lot more highly.

The concern, nowadays, is that there are a lot of various other email tools using a lot more than Constant Contact, as well as for a great deal less money. This consists of not only includes, yet likewise customer experience. Actually, for the amount you pay with Constant Contact, you might find yourself using a lot more powerful tools such as ActiveCampaign as well as GetResponse.

They do grab points for their respectable deliverability prices, combinations (particularly social networks combinations), as well as for permitting various accessibility degrees for separate customers. And with current enhancements to automations and also coverage, and the addition of new attributes like a site contractor, it does appear like they’re making an effort to boost the product. However their absence of sophisticated features makes it hard to suggest them over others at this cost point. (You’ll see we don’t detail them as a good Mailchimp alternative, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would frankly assert that there might be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and it can’t be contrasted to Constant Contact’s simplified approach (it just features autoresponders). They additionally provide robust records and also analysis tools. They are also less costly than Constant Contact.
  • Sendinblue is among the least expensive all-in-one email marketing devices on the market. It’s available in 6 languages and includes innovative automation options and also a integrated CRM.
  • GetResponse is a solid alternative. It includes several sophisticated attributes (e.g. a webinar tool), offers and has superb automations among the very best spam and design screening devices we’ve ever made use of. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a thorough guide with the best choices to Constant Contact, check it out here. You can likewise check out our Smart Finder to see which e-newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you would certainly like to get into the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. Nonetheless, at $399/month, you ‘d be far better off taking a look at any of these CRMs for small businesses, which will be much more economical. There are also plenty of superb complimentary CRMs to pick from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to cancel your account. Below is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising and marketing software for local business. It securely shops your consumer data as well as uses a secure method to manage your subscribers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability rates are constantly great in our bi-annual deliverability examinations.

Despite these showy numbers and also functions, interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat via their website, they are a tool for little businesses. The problem, these days, is that there are lots of other email devices offering also extra than Constant Contact, and also for a great deal less money. For the amount you pay with Constant Contact, you can find on your own utilizing a lot extra powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can not be contrasted to Constant Contact’s simplistic technique (it only includes autoresponders).

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