Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the e-mail advertising video game because 1995. Throughout that time, they’ve taken care of to become one of the most used email tools worldwide, after Mailchimp.

Something I observed is that Constant Contact is extremely frequently the leading option for many other evaluation websites. Naturally, I wonder to see if our thorough evaluation generates the very same end result.

You may have looked into the Constant Contact testimonials used by users online, too, and whilst they are quite favorable, they may not give you the whole picture. Our review of Constant Contact is based on a methodical method and also uses our functional experience as well as expertise of dozens of other simple as well as sophisticated marketing automation tools.

What makes them special is that they’ve added several attributes over the years that few of their competitors sporting activity, such as digital product downloads, occasion administration, visit scheduling and also social campaigns. These all include in the varied listing of e-mail alternatives offered, in addition to automations and also repeating e-newsletters.

Constant Contact brag a market with around 400 apps as well as integrations that cater to even the most particular niche of products. In spite of these showy numbers and functions, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Sufficient factor for us to take a better look at Constant Contact’s ins & outs as well as inspect if it’s still pertinent in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is guided towards small businesses, yet their rates aren’t one of the most cost effective, specifically when you take into consideration that their functions simply aren’t that advanced. Strategies begin with $9.99/ month, however this only permits 500 customers, as well as rates rise quite sharply afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our full rates guide

Pros and Cons


Is Constant Contact the right newsletter solution for you?

Suggested if:

You run events:

Constant Contact is rather unique hereof, being one of minority email advertising devices to permit you to manage event invites, tickets, and enrollments . Remember that this function comes with its very own fees: 5.4% + $0.80 for each ticket offered or deal performed.

Not suggested if:

You require innovative automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t offer the most sophisticated automations. While they do supply activated campaigns, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll find that various other much less expensive devices use similar degrees of automation– MailerLite and also Sendinblue.

Rating details


Alleviate of Use

Generally it’s easy to navigate, though a bit dull-looking. You can get to a lot of areas within a number of clicks, though as they’ve added more capability, some things have come to be a little concealed, for instance, automations.

Newsletter Creation


The editor is quickly, however light on functions, particularly in the designing department. Aside from that it’s easy to work with.



This is very fundamental, just allowing you to put simple greetings or get in touch with details. There is no if/then/else reasoning available.

Email kinds

Timeless, autoresponders, fundamental automations, reoccuring e-newsletters, A/B screening, event enrollments, discount coupons, surveys as well as surveys .

Selection as well as Flexibility of Template Designs

Not bad. You can additionally start from scratch, as well as use a convenient attribute called ‘Brand your email’ to auto-generate a theme based on your internet site’s shades and also logo design.

Email Marketing Automation

They use autoresponders and deserted cart campaigns for Shopify and WooCommerce. It additionally produces pre-defined call sectors based upon your consumers’ communications with your on-line shop (e.g. repeat, lapsed as well as prospective consumers). Automations based on call triggers (e.g. e-mail opens, clicks) are additionally available. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can not really combine problems and activities as you can in several various other tools.

List Management

You can create sectors from get in touch with task, list membership, contact information, tags, or ecommerce task. You can additionally create a section from your get in touch with understandings and tag get in touches with based upon contact area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no customization with the kind, as well as it just supplies a summary box, fundamental field alternatives (which you can not contribute to) and after that a listing, or lists, that people can check to be included in.


As you can see in our deliverability tests, Constant Contact does not carry out also severely, reaching one of the most prominent e-mail service providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Reports and Analysis

In addition to basic open and click reports, spam, bounce and also unsubscribe prices are also readily available. You additionally get click heat maps, and also some beneficial review records such as open as well as click patterns, opens by device, % of get in touches with engaged, and a lot of effective subject line. You can likewise compare projects. Advanced tracking such as social monitoring isn’t available.


Here’s where it obtains a little bit hirsute. The website and also the tool are only readily available in English. You can pick to change some of the non-editable email sections (e.g. footer as well as personal privacy policy message) to one of 10 languages available, mainly European. Support and also the knowledge base is offered in 4 languages. Slightly confusing, however at the very least there’s some effort to support multilingual users as well as target markets.

Additional Features

Spam- and Design-Testing

Spam screening isn’t offered, however, there is a function to inspect the email for mistakes (missing web links, placeholder text that hasn’t been upgraded, etc). There’s also a device that enables you to sneak peek exactly how e-mails will look for specific receivers, although this really did not appear to work when we checked it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management

of course

Soft bounces are positioned on short-lived hold for 15 days, and then resent. They are moved right into a put on hold bounce classification if it occurs once again. They have a ‘recommended for removal’ filter offered to view these, but don’t eliminate them instantly.



Import/export readily available although it’s not as uncomplicated as maybe– you need to initially allow innovative e-mail approvals under Account Settings.

Storage offered for photos and data


All strategies feature unrestricted storage.

Pro Features



SPF and also DKIM are supported.

Very own Domain


Different degrees of account access


The Account Owner can additionally assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact offer a huge quantity of applications and assimilations , virtually 400.

Landing Page Builder

of course

This is just available via their form building contractor, as well as it’s extremely fundamental. Rather, we would certainly recommend these free touchdown page contractors.

Customer Support

3.5/ 5.

There are several channels of assistance, including real-time chat, phone assistance, a expertise base as well as community-based support. I located that the conversation as well as phone assistance weren’t constantly readily available, which was a little frustrating.

Overall rating.

3.6/ 5.

For a fundamental email device, Constant Contact ticks the majority of the boxes. The primary concern right here, however, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves restate via their website, they are a device for local business. And also, thus, it’s worth reviewing them on these terms. As discussed above, they absolutely have enough of the fundamentals covered to please most local business, and if it were as basic as that after that we ‘d recommend them much more highly.

The concern, these days, is that there are plenty of other e-mail devices supplying even more than Constant Contact, and also for a lot much less cash. This consists of not only includes, but likewise customer experience. Actually, for the amount you pay with Constant Contact, you might find yourself using much more effective tools such as ActiveCampaign and also GetResponse.

As well as with recent enhancements to automations as well as reporting, and also the enhancement of new functions like a site contractor, it does look like they’re making an initiative to boost the item. Their absence of innovative attributes makes it difficult to suggest them over others at this rate point.

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would strongly declare that there could be other rate of interests at play there.

Attempt Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simplistic approach (it just includes autoresponders). They also offer robust records and evaluation devices. On top of that, they are even more affordable than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail advertising devices on the marketplace. It’s available in 6 languages and also features advanced automation alternatives and a built-in CRM.
  • GetResponse is a strong alternative. It comes with numerous sophisticated attributes (e.g. a webinar device), offers and has outstanding automations among the very best spam as well as style screening tools we’ve ever used. When compared to GetResponse, that’s why Constant Contact falls short.

We have a thorough guide with the best options to Constant Contact, check it out here. You can additionally experiment with our Smart Finder to see which newsletter solution is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you ‘d such as to enter into the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. At $399/month, you ‘d be much better off taking a appearance at any of these CRMs for little businesses, which will certainly be far a lot more budget friendly. There are also lots of exceptional cost-free CRMs to pick from.

How can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to cancel your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software program for small businesses. It safely shops your client information as well as offers a secure means to handle your customers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability prices are continually great in our bi-annual deliverability examinations.

Despite these flashy numbers as well as features, rate of interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves restate with their website, they are a tool for little services. The concern, these days, is that there are plenty of other e-mail tools offering also a lot more than Constant Contact, and for a lot much less money. For the quantity you pay with Constant Contact, you could locate on your own using a lot extra effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, as well as it can not be contrasted to Constant Contact’s simplistic technique (it just includes autoresponders).

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