Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the e-mail advertising game considering that 1995. During that time, they’ve taken care of to turn into one of one of the most secondhand email devices on the planet, after Mailchimp.

One thing I discovered is that Constant Contact is really usually the top choice for many other review websites. Normally, I wonder to see if our detailed analysis generates the very same end result.

You may have checked out the Constant Contact testimonials supplied by customers online, also, and also whilst they are pretty favorable, they might not provide you the whole picture. Our evaluation of Constant Contact is based on a methodical method and also utilizes our sensible experience and also knowledge of lots of various other basic and also sophisticated marketing automation tools.

What makes them special is that they’ve added numerous attributes for many years that few of their competitors sport, such as digital item downloads, event administration, visit organizing and social projects. These all add to the diverse list of e-mail options available, along with automations and also recurring newsletters.

Constant Contact brag a industry with around 400 apps and also assimilations that cater to even one of the most niche of items. Yet regardless of these fancy numbers as well as attributes, interest in Constant Contact seems to be on the decrease, a minimum of according to Google Trends. If it’s still relevant in the 21st century, Enough reason for us to take a closer look at Constant Contact’s ins & outs and inspect.
Learn below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, however their rates aren’t the most budget friendly, especially when you think about that their features simply aren’t that advanced. Plans begin with $9.99/ month, yet this just allows for 500 customers, and costs rise quite dramatically after that.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our complete prices overview

Pros as well as Cons


Is Constant Contact the appropriate newsletter solution for you?

Suggested if:

You run events:

Constant Contact is quite one-of-a-kind hereof, being one of the few email advertising and marketing devices to enable you to manage event registrations, tickets, and also invitations . Remember that this attribute includes its very own costs: 5.4% + $0.80 for each ticket offered or purchase carried out.

Not recommended if:

You require sophisticated automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t use the most innovative automations. While they do provide set off campaigns, autoresponders and also deserted cart campaigns (for Shopify just), you’ll discover that other more affordable devices use comparable levels of automation– MailerLite as well as Sendinblue, for example.

Ranking information


Relieve of Use

Generally it’s easy to navigate, though a little bit dull-looking. You can get to many locations within a number of clicks, though as they’ve added extra functionality, some things have ended up being a little hidden, for example, automations.

E-newsletter Creation


The editor is quick, yet light on attributes, specifically in the designing department. Apart from that it’s easy to collaborate with.



This is extremely basic, only permitting you to insert basic greetings or contact information. There is no if/then/else reasoning readily available.

Email kinds

Traditional, autoresponders, basic automations, repeating newsletters, A/B screening, occasion registrations, promo codes, polls and surveys .

Option and Flexibility of Template Designs

Not bad. There are about 200 (!) layouts to pick from, with differing degrees of quality (some are good, while others look a little standard and dated). You can also start from scratch, as well as make use of a convenient function called ‘Brand your e-mail’ to auto-generate a template based on your website’s colors and also logo design.

Email Marketing Automation

It likewise generates pre-defined get in touch with segments based on your customers’ communications with your on the internet store (e.g. repeat, expired as well as prospective customers). Automations based on contact triggers (e.g. email opens up, clicks) are also offered.

Checklist Management

You can produce segments from contact task, listing membership, call details, tags, or ecommerce task. You can also develop a sector from your get in touch with understandings as well as tag calls based upon call area requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the form, as well as it simply supplies a description box, basic area choices (which you can not include in) and after that a checklist, or checklists, that people can check to be included in.


As you can see in our deliverability examinations, Constant Contact does not carry out also severely, reaching one of the most popular e-mail carriers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Reports as well as Analysis

In addition to typical open as well as click reports, spam, bounce as well as unsubscribe rates are also available. You likewise get click warmth maps, and also some helpful overview reports such as open and also click fads, opens up by gadget, % of contacts engaged, and a lot of successful subject line. You can additionally compare campaigns. Progressed tracking such as social tracking isn’t offered.


The tool and also the site are just available in English. You can select to change some of the non-editable email areas (e.g. footer and also privacy policy message) to one of 10 languages readily available, primarily European.

Additional Features

Spam- and Design-Testing

Spam screening isn’t readily available, nonetheless, there is a attribute to inspect the e-mail for errors (missing web links, placeholder text that hasn’t been upgraded, etc). There’s also a device that permits you to preview how emails will look for details receivers, although this didn’t appear to function when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Jump Management

of course

Soft bounces are put on momentary hold for 15 days, and after that resent. They are relocated into a suspended bounce group if it takes place once again. They have a ‘recommended for removal’ filter available to check out these, but do not eliminate them immediately.



Import/export offered although it’s not as straightforward as it could be– you need to first make it possible for advanced email consents under Account Settings.

Storage offered for data and also images


All strategies come with limitless storage space.

Pro Features



SPF as well as DKIM are sustained.

Own Domain


Various levels of account access

of course

The Account Owner can likewise appoint duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a enormous quantity of applications as well as assimilations , almost 400.

Touchdown Page Builder


This is just available by means of their form building contractor, as well as it’s very standard. Rather, we ‘d suggest these free landing page building contractors.

Consumer Support

3.5/ 5.

There are numerous channels of assistance, consisting of online conversation, phone support, a understanding base and also community-based support. I located that the conversation and also phone support weren’t constantly offered, which was a little discouraging.

Total score.

3.6/ 5.

For a standard email tool, Constant Contact ticks the majority of packages. The main problem right here, however, is that they’re asking a costs cost for a sub-premium item.

Final thought.

As Constant Contact themselves state through their site, they are a device for local business. And, as such, it’s worth examining them on these terms. As pointed out over, they most definitely have enough of the essentials covered to please most small businesses, as well as if it were as simple as that then we ‘d suggest them a lot more extremely.

The problem, these days, is that there are a lot of other email devices offering even more than Constant Contact, and for a great deal much less money. This consists of not only features, yet additionally user experience. For the quantity you pay with Constant Contact, you might locate on your own using much extra powerful tools such as ActiveCampaign as well as GetResponse.

They do pick up points for their decent deliverability rates, integrations (particularly social media sites combinations), and for permitting various accessibility levels for different users. And also with current enhancements to automations and also reporting, as well as the addition of new functions like a web site contractor, it does appear like they’re making an initiative to improve the product. Their absence of advanced features makes it tough to recommend them over others at this price factor. (You’ll see we don’t list them as a great Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would boldly assert that there might be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever before attempted, as well as it can’t be contrasted to Constant Contact’s simple strategy (it only includes autoresponders). They additionally supply durable records and evaluation tools. They are also less expensive than Constant Contact.
  • Sendinblue is among the most affordable all-in-one email marketing tools on the marketplace. It’s available in 6 languages as well as includes sophisticated automation alternatives and a integrated CRM.
  • GetResponse is a solid option. It comes with many sophisticated attributes (e.g. a webinar tool), provides and also has outstanding automations one of the very best spam as well as style testing tools we’ve ever utilized. When compared to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive overview with the very best options to Constant Contact, check it out below. You can likewise check out our Smart Finder to see which newsletter solution is best suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d like to obtain right into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM system. At $399/month, you ‘d be a lot better off taking a appearance at any of these CRMs for small services, which will be much extra affordable. There are also lots of outstanding cost-free CRMs to pick from.

How can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to cancel your account. Below is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software program for small businesses. It securely shops your customer information and also supplies a secure means to manage your customers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability prices are consistently great in our bi-annual deliverability examinations.

Despite these showy numbers as well as functions, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves repeat through their site, they are a device for little businesses. The problem, these days, is that there are lots of various other e-mail devices providing also more than Constant Contact, and also for a whole lot less money. For the quantity you pay with Constant Contact, you might discover yourself using a lot extra powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, as well as it can’t be compared to Constant Contact’s simplified approach (it just features autoresponders).

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