Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the e-mail marketing game considering that 1995. During that time, they’ve managed to become one of the most used e-mail devices in the world, after Mailchimp.

One thing I discovered is that Constant Contact is very usually the top option for numerous various other evaluation sites. Normally, I am curious to see if our detailed evaluation creates the very same end result.

You may have checked out the Constant Contact reviews supplied by individuals online, too, as well as whilst they are quite favorable, they might not offer you the whole picture. Our evaluation of Constant Contact is based on a methodical method and uses our functional experience as well as knowledge of dozens of other basic as well as sophisticated advertising and marketing automation devices.

What makes them unique is that they’ve included numerous attributes throughout the years that few of their competitors sport, such as digital item downloads, event administration, consultation organizing and also social projects. These all add to the varied list of e-mail alternatives readily available, in addition to automations and also persisting e-newsletters.

Constant Contact boast a industry with around 400 apps as well as combinations that deal with even the most specific niche of products. Yet despite these showy numbers and functions, rate of interest in Constant Contact appears to be on the decline, a minimum of according to Google Trends. If it’s still appropriate in the 21st century, Enough factor for us to take a closer look at Constant Contact’s ins & outs and also check.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small companies, yet their prices aren’t one of the most budget friendly, specifically when you consider that their attributes just aren’t that progressed. Plans start from $9.99/ month, however this just allows for 500 subscribers, and also prices increase rather dramatically afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our full pricing overview

Cons as well as pros


Is Constant Contact the appropriate newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is quite unique in this regard, being just one of minority e-mail advertising tools to enable you to take care of event enrollments, invitations, as well as tickets . Remember that this feature features its own costs: 5.4% + $0.80 for each and every ticket marketed or transaction conducted.

Not advised if:

You need sophisticated automation:

Surprisingly, for the costs it bills, Constant Contact does not provide the most advanced automations. While they do provide activated campaigns, autoresponders as well as abandoned cart projects (for Shopify just), you’ll discover that other much cheaper devices supply similar levels of automation– MailerLite as well as Sendinblue, as an example.

Score details


Relieve of Use

Typically it’s easy to browse, though a little bit dull-looking. You can reach many locations within a number of clicks, though as they’ve included a lot more capability, some points have actually become a little surprise, for example, automations.

Newsletter Creation


The editor is quick, but light on attributes, especially in the designing department. Aside from that it’s simple to deal with.



This is very fundamental, only permitting you to place simple introductions or get in touch with information. There is no if/then/else logic offered.

Email kinds

Classic, autoresponders, basic automations, repeating newsletters, A/B testing, occasion registrations, vouchers, polls and surveys .

Choice and also Flexibility of Template Designs

Not poor. You can additionally begin from scratch, as well as make use of a convenient attribute called ‘Brand your email’ to auto-generate a design template based on your internet site’s shades and also logo.

Email Marketing Automation

They supply autoresponders and also abandoned cart campaigns for Shopify and WooCommerce. It also produces pre-defined call segments based upon your clients’ communications with your online store (e.g. repeat, expired and also possible consumers). Automations based upon call triggers (e.g. email opens, clicks) are additionally available. It’s worth noting that the automations aren’t one of the most flexible, as you can’t actually integrate problems and actions as you can in several various other tools.

Checklist Management

You can create sections from call task, listing membership, call details, tags, or ecommerce task. You can additionally create a segment from your get in touch with insights and tag contacts based upon contact field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no modification with the form, and it just uses a summary box, standard field choices (which you can not add to) and after that a listing, or checklists, that individuals can inspect to be included in.


As you can see in our deliverability examinations, Constant Contact does not perform also terribly, reaching one of the most popular e-mail companies (AOL, Gmail, Yahoo, and also Outlook) the majority of the time.

Records as well as Analysis

In addition to conventional open as well as click reports, spam, bounce and unsubscribe rates are also available. You also get click warm maps, and also some helpful overview reports such as open and click trends, opens up by tool, % of get in touches with engaged, and many successful subject line.


Right here’s where it obtains a bit hairy. The site as well as the device are only readily available in English. You can select to transform a few of the non-editable email areas (e.g. footer and personal privacy policy text) to among 10 languages offered, mostly European. Assistance and also the knowledge base is readily available in 4 languages. Somewhat complicated, yet at least there’s some effort to support multilingual individuals as well as target markets.

Additional Features

Spam- and also Design-Testing

Spam screening isn’t available, however, there is a function to inspect the email for mistakes (missing web links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a device that enables you to preview just how e-mails will certainly try to find details recipients, although this really did not seem to work when we examined it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Bounce Management

of course

Soft bounces are placed on momentary hold for 15 days, and afterwards feel bitter. They are moved into a suspended bounce group if it occurs again. They have actually a ‘ suggested for removal’ filter readily available to see these, but don’t eliminate them automatically.


of course

Import/export readily available although it’s not as straightforward as it could be– you require to first enable sophisticated email permissions under Account Settings.

Storage readily available for images and also information


All strategies come with unlimited storage space.

Pro Features



SPF and DKIM are supported.

Own Domain


Various levels of account gain access to

of course

The Account Owner can likewise assign duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a huge quantity of integrations and also apps , virtually 400.

Landing Page Builder

of course

This is just readily available using their type builder, and it’s really standard. Instead, we ‘d advise these totally free landing page builders.

Consumer Support

3.5/ 5.

There are several networks of assistance, including live chat, phone support, a knowledge base and community-based support. I found that the chat as well as phone support weren’t constantly available, which was a little frustrating.

Total rating.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks most of the boxes. The major issue below, however, is that they’re asking a costs rate for a sub-premium item.

Final thought.

As Constant Contact themselves reiterate through their site, they are a device for small businesses. And also, because of this, it’s worth reviewing them on these terms. As stated over, they absolutely have enough of the essentials covered to satisfy most local business, and also if it were as easy as that then we ‘d advise them much more highly.

The concern, nowadays, is that there are plenty of other e-mail tools using a lot more than Constant Contact, and for a lot less cash. This consists of not only features, however also customer experience. In fact, for the amount you pay with Constant Contact, you might find yourself using a lot more effective tools such as ActiveCampaign as well as GetResponse.

And with current improvements to automations as well as coverage, and the addition of brand-new attributes like a web site building contractor, it does look like they’re making an effort to enhance the product. Their lack of sophisticated attributes makes it challenging to advise them over others at this price factor.

So, there you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would frankly declare that there could be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simplified technique (it only includes autoresponders). They also use robust records and evaluation devices. In addition to that, they are also less costly than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one email marketing tools on the market. It’s readily available in 6 languages and features advanced automation choices and a integrated CRM.
  • GetResponse is a strong option. It features several innovative functions (e.g. a webinar device), has excellent automations and supplies among the best spam and layout screening tools we’ve ever used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a thorough overview with the best alternatives to Constant Contact, check it out here. You can likewise experiment with our Smart Finder to see which e-newsletter solution is finest matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact comparison if you would certainly such as to obtain into the information.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. Nevertheless, at $399/month, you would certainly be far better off having a look at any of these CRMs for small companies, which will be far more inexpensive. There are even a lot of excellent totally free CRMs to pick from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to cancel your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software application for small businesses. It securely shops your client data and supplies a secure method to manage your customers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability rates are constantly good in our bi-annual deliverability tests.

In spite of these fancy numbers as well as attributes, passion in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves restate with their site, they are a tool for tiny businesses. The issue, these days, is that there are lots of other email devices using also extra than Constant Contact, as well as for a whole lot much less money. For the quantity you pay with Constant Contact, you can find on your own making use of a lot more effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simplistic method (it just features autoresponders).

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