Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Ga Tracking Parameters

Constant Contact have actually been in the email advertising and marketing game because 1995. Throughout that time, they’ve handled to become one of one of the most previously owned email tools in the world, after Mailchimp.

Something I observed is that Constant Contact is extremely typically the top option for numerous various other review internet sites. Naturally, I wonder to see if our detailed analysis creates the exact same outcome.

You may have taken a look at the Constant Contact testimonials supplied by users online, too, and whilst they are quite favorable, they might not offer you the whole picture. Our evaluation of Constant Contact is based upon a methodical technique and also utilizes our sensible experience as well as knowledge of dozens of other simple as well as sophisticated advertising and marketing automation tools.

What makes them special is that they’ve added numerous functions over the years that few of their rivals sporting activity, such as electronic item downloads, event management, appointment scheduling and social projects. These all contribute to the diverse list of e-mail choices available, in addition to automations as well as reoccuring e-newsletters.

Constant Contact boast a market with around 400 applications and also assimilations that satisfy even the most particular niche of items. Despite these showy numbers and also features, rate of interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. If it’s still relevant in the 21st century, Enough reason for us to take a better look at Constant Contact’s outs & ins and also inspect.
Figure out listed below!

Constant Contact Summary

Constant Contact is routed in the direction of small businesses, however their prices aren’t the most budget friendly, specifically when you think about that their functions just aren’t that progressed. Plans start from $9.99/ month, but this only allows for 500 customers, and rates rise pretty dramatically afterwards.

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Constant Contact screenshots

Constant Contact Pricing

> Compare rates with our price calculator

> Find out even more regarding Constant Contact’s plans in our full prices guide

Pros as well as Cons


Is Constant Contact the right e-newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is quite distinct in this regard, being among minority e-mail advertising and marketing devices to permit you to manage occasion tickets, registrations, as well as invitations . Remember that this attribute features its very own costs: 5.4% + $0.80 for each and every ticket marketed or deal carried out.

Not recommended if:

You need innovative automation:

Surprisingly, for the premium it bills, Constant Contact does not offer the most sophisticated automations. While they do provide set off campaigns, autoresponders as well as deserted cart campaigns (for Shopify just), you’ll locate that various other much more affordable tools supply similar degrees of automation– MailerLite and also Sendinblue.

Ranking details


Reduce of Use

Generally it’s easy to navigate, though a little bit dull-looking. You can get to many locations within a couple of clicks, though as they’ve included a lot more functionality, some things have actually become a little hidden, for instance, automations.

Newsletter Creation


The editor is quickly, but light on functions, specifically in the styling department. Apart from that it’s simple to deal with.



This is very basic, just allowing you to put straightforward greetings or call information. There is no if/then/else logic offered.

Email types

Traditional, autoresponders, fundamental automations, reoccuring newsletters, A/B screening, event enrollments, surveys, surveys and also promo codes .

Selection and Flexibility of Template Designs

Tolerable. There are about 200 (!) themes to pick from, with varying levels of high quality (some are suitable, while others look a little fundamental and dated). You can likewise start from scratch, and also make use of a useful feature called ‘Brand your e-mail’ to auto-generate a design template based upon your web site’s colors and also logo design.

Email Marketing Automation

It likewise generates pre-defined call sectors based on your clients’ interactions with your online shop (e.g. repeat, expired and possible consumers). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are additionally available.

List Management

You can produce sections from get in touch with task, checklist subscription, get in touch with details, tags, or ecommerce task. You can additionally create a segment from your call insights and also tag contacts based on call area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the type, and also it simply supplies a description box, basic area alternatives (which you can not contribute to) and then a listing, or lists, that people can inspect to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not carry out as well severely, getting to one of the most preferred email carriers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports as well as Analysis

In addition to basic open and also click records, spam, bounce and also unsubscribe rates are additionally available. You likewise obtain click heat maps, and also some useful summary records such as open and click fads, opens by device, % of calls engaged, as well as most successful subject line. You can also compare projects. However, advanced tracking such as social tracking isn’t available.


Below’s where it gets a bit unshaven. The device as well as the site are just available in English. You can pick to alter some of the non-editable email areas (e.g. footer and privacy policy text) to among 10 languages available, mostly European. Assistance and also the data base is offered in 4 languages. Somewhat complex, however at the very least there’s some initiative to support multilingual customers as well as audiences.

Further Features

Spam- and Design-Testing

Spam screening isn’t readily available, however, there is a function to check the email for errors ( missing out on web links, placeholder text that hasn’t been updated, etc). There’s also a tool that allows you to preview exactly how e-mails will try to find particular recipients, although this really did not seem to function when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management

of course

Soft bounces are positioned on short-term hold for 15 days, and after that dislike. They are relocated right into a put on hold bounce category if it happens once more. They have actually a ‘recommended for elimination’ filter readily available to check out these, yet don’t eliminate them instantly.



Import/export readily available although it’s not as uncomplicated as maybe– you need to first enable innovative e-mail approvals under Account Settings.

Storage offered for photos as well as information


All plans come with endless storage.

Pro Features



SPF and DKIM are supported.

Very own Domain


Different degrees of account gain access to


The Account Owner can also appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact offer a enormous quantity of applications as well as integrations , almost 400.

Landing Page Builder

of course

This is just readily available by means of their type home builder, as well as it’s extremely basic. Instead, we ‘d suggest these totally free touchdown web page builders.

Consumer Support

3.5/ 5.

There are numerous networks of assistance, including live conversation, phone support, a understanding base and also community-based support. I located that the chat and phone support weren’t always available, which was a little irritating.

Overall score.

3.6/ 5.

For a basic email tool, Constant Contact ticks a lot of the boxes. The main issue below, however, is that they’re asking a costs cost for a sub-premium item.


As Constant Contact themselves repeat with their website, they are a device for small businesses. And also, thus, it’s worth reviewing them on these terms. As pointed out over, they absolutely have sufficient of the basics covered to satisfy most local business, and also if it were as simple as that after that we would certainly recommend them a lot more highly.

The issue, nowadays, is that there are plenty of other email devices supplying even more than Constant Contact, as well as for a lot less cash. This includes not only includes, but additionally customer experience. For the amount you pay with Constant Contact, you can discover on your own utilizing a lot more effective tools such as ActiveCampaign and also GetResponse.

As well as with current improvements to automations and coverage, and the addition of brand-new attributes like a site building contractor, it does look like they’re making an initiative to enhance the product. Their lack of sophisticated attributes makes it challenging to recommend them over others at this price factor.

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would frankly claim that there may be various other rate of interests at play there.

Attempt Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and also it can not be compared to Constant Contact’s simplified approach (it only includes autoresponders). They also supply robust records as well as evaluation devices. On top of that, they are even less expensive than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one e-mail marketing devices on the marketplace. It’s offered in 6 languages and comes with advanced automation alternatives as well as a integrated CRM.
  • GetResponse is a strong choice. It includes numerous sophisticated features (e.g. a webinar device), has outstanding automations and offers among the most effective spam and also layout testing devices we’ve ever made use of. When compared to GetResponse, that’s why Constant Contact drops short.

We have a thorough guide with the very best choices to Constant Contact, check it out below. You can likewise experiment with our Smart Finder to see which newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. If you would certainly such as to enter the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM system. Nonetheless, at $399/month, you ‘d be better off having a look at any one of these CRMs for local business, which will be even more inexpensive. There are even lots of superb totally free CRMs to pick from.

How can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to terminate your account. Right here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail marketing software for small businesses. It safely stores your customer data as well as supplies a secure means to manage your customers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability prices are constantly great in our bi-annual deliverability examinations.

Despite these fancy numbers and also attributes, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate with their site, they are a tool for little businesses. The problem, these days, is that there are lots of other email tools offering also much more than Constant Contact, and for a great deal much less money. For the quantity you pay with Constant Contact, you might locate yourself utilizing a lot more effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can’t be compared to Constant Contact’s simplified method (it just includes autoresponders).

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