Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Holiday Cards

Constant Contact have actually been in the e-mail marketing video game because 1995. During that time, they’ve taken care of to become one of one of the most used email tools in the world, after Mailchimp.

Something I discovered is that Constant Contact is very typically the leading option for several various other review websites. Naturally, I am curious to see if our detailed analysis generates the very same result.

You may have taken a look at the Constant Contact reviews used by customers online, too, and whilst they are quite positive, they may not give you the whole picture. Our review of Constant Contact is based on a systematic approach and uses our useful experience as well as knowledge of dozens of various other easy and also innovative advertising automation devices.

What makes them special is that they’ve added a number of features over the years that few of their competitors sporting activity, such as electronic product downloads, occasion administration, appointment organizing as well as social projects. These all contribute to the varied checklist of e-mail options offered, along with automations and repeating e-newsletters.

Constant Contact boast a market with around 400 applications and also integrations that accommodate also the most niche of items. Yet despite these flashy numbers as well as attributes, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. Sufficient factor for us to take a more detailed take a look at Constant Contact’s outs & ins as well as examine if it’s still pertinent in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is directed towards small companies, however their costs aren’t one of the most economical, particularly when you take into consideration that their attributes simply aren’t that progressed. Plans begin with $9.99/ month, however this only enables 500 clients, and also costs rise rather greatly after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our complete rates guide

Cons as well as pros


Is Constant Contact the right e-newsletter service for you?

Advised if:

You run occasions:

Constant Contact is fairly unique in this regard, being one of minority email marketing tools to allow you to manage occasion enrollments, invites, as well as tickets . Keep in mind that this function includes its very own costs: 5.4% + $0.80 for each and every ticket marketed or deal performed.

Not recommended if:

You need sophisticated automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t use one of the most sophisticated automations. While they do offer caused projects, autoresponders as well as deserted cart projects (for Shopify only), you’ll locate that much cheaper tools supply comparable levels of automation– MailerLite as well as Sendinblue, for example.

Score information


Reduce of Use

Generally it’s very easy to navigate, though a bit dull-looking. You can get to the majority of places within a number of clicks, though as they’ve included extra capability, some things have ended up being a little hidden, as an example, automations.

Newsletter Creation


The editor is fast, however light on features, particularly in the designing department. In addition to that it’s very easy to work with.



This is extremely basic, only enabling you to place easy greetings or call information. There is no if/then/else reasoning offered.

Email kinds

Timeless, autoresponders, standard automations, reoccuring e-newsletters, A/B screening, event registrations, vouchers, surveys and surveys .

Selection and Flexibility of Template Designs

Not negative. You can also start from scratch, and also utilize a handy function called ‘Brand your email’ to auto-generate a layout based on your web site’s colors and also logo design.

Email Marketing Automation

It also generates pre-defined contact segments based on your clients’ communications with your on-line store (e.g. repeat, lapsed and also prospective clients). Automations based on contact triggers (e.g. email opens, clicks) are additionally available.

Checklist Management

You can produce sections from get in touch with task, listing membership, get in touch with details, tags, or ecommerce activity. You can likewise develop a segment from your get in touch with insights as well as tag get in touches with based on call field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the form, as well as it simply uses a description box, standard area options (which you can not contribute to) and afterwards a checklist, or checklists, that people can examine to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not perform also terribly, getting to one of the most prominent e-mail carriers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Reports as well as Analysis

In addition to common open and also click reports, spam, bounce and unsubscribe rates are likewise available. You additionally get click warmth maps, and some beneficial review reports such as open and also click patterns, opens by tool, % of get in touches with engaged, and also most successful subject line. You can additionally contrast campaigns. Nonetheless, progressed tracking such as social tracking isn’t offered.


Right here’s where it obtains a bit hirsute. The site and also the tool are just available in English. You can select to alter a few of the non-editable email areas (e.g. footer as well as privacy policy text) to one of 10 languages readily available, mainly European. Assistance as well as the data base is available in 4 languages. Somewhat confusing, but at least there’s some initiative to sustain multilingual customers as well as target markets.

Additional Features

Spam- and Design-Testing

Spam screening isn’t available, nevertheless, there is a function to inspect the e-mail for mistakes ( missing out on links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a tool that enables you to sneak peek just how emails will look for details recipients, although this really did not appear to work when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management


Soft bounces are placed on short-lived hold for 15 days, and afterwards dislike. If it takes place once again, they are moved into a put on hold bounce category. They have actually a ‘ suggested for elimination’ filter offered to watch these, yet don’t remove them instantly.



Import/export readily available although it’s not as straightforward as maybe– you require to first make it possible for sophisticated e-mail permissions under Account Settings.

Storage space available for data as well as images


All plans come with endless storage.

Pro Features



SPF and DKIM are supported.

Own Domain


Different levels of account gain access to


The Account Owner can also assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact offer a enormous quantity of integrations and also applications , almost 400.

Landing Page Builder


This is just available via their form contractor, and also it’s really standard. Instead, we would certainly recommend these cost-free touchdown web page building contractors.

Client Support

3.5/ 5.

There are a number of networks of assistance, consisting of real-time conversation, phone assistance, a knowledge base and also community-based support. I located that the conversation as well as phone assistance weren’t always readily available, which was a little irritating. When I was able to get hold of conversation assistance, however, I did find them to be responsive as well as helpful . Bear in mind that you’ll need to contact order to terminate your registration, which is pretty frustrating.

Total score.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks a lot of packages. The primary problem right here, however, is that they’re asking a premium price for a sub-premium product.


As Constant Contact themselves reiterate via their website, they are a tool for small businesses. And also, therefore, it’s worth examining them on these terms. As stated over, they most definitely have enough of the fundamentals covered to satisfy most small businesses, and also if it were as simple as that after that we would certainly recommend them much more extremely.

The problem, nowadays, is that there are a lot of other email tools using a lot more than Constant Contact, as well as for a whole lot much less money. This includes not only features, but also individual experience. As a matter of fact, for the quantity you pay with Constant Contact, you can find yourself making use of a lot more effective devices such as ActiveCampaign and GetResponse.

They do get factors for their suitable deliverability prices, integrations ( specifically social networks assimilations), and for allowing different gain access to levels for different individuals. And also with recent improvements to automations and also reporting, and the addition of brand-new functions like a web site contractor, it does look like they’re making an effort to improve the item. However their lack of advanced attributes makes it challenging to advise them over others at this cost factor. (You’ll see we don’t list them as a good Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would boldly claim that there may be other rate of interests at play there.

Try Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever before tried, as well as it can’t be compared to Constant Contact’s simplistic technique (it only features autoresponders). They likewise supply durable reports and also analysis devices. On top of that, they are even cheaper than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one e-mail advertising and marketing devices on the marketplace. It’s readily available in 6 languages and comes with sophisticated automation alternatives as well as a integrated CRM.
  • GetResponse is a solid option. It includes lots of advanced features (e.g. a webinar device), supplies and also has exceptional automations among the best spam and also style testing tools we’ve ever made use of. That’s why Constant Contact fails when contrasted to GetResponse.

We have a comprehensive guide with the most effective choices to Constant Contact, check it out here. You can likewise try our Smart Finder to see which newsletter solution is best fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you would certainly like to enter the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. Nonetheless, at $399/month, you would certainly be better off having a look at any of these CRMs for local business, which will certainly be even more inexpensive. There are even plenty of outstanding complimentary CRMs to choose from.

How can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within service hrs Eastern time in order to cancel your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software program for local business. It safely shops your consumer data and provides a secure way to manage your clients.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability prices are continually good in our bi-annual deliverability tests.

Despite these showy numbers and also features, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves repeat with their website, they are a device for tiny services. The concern, these days, is that there are lots of various other e-mail devices using also a lot more than Constant Contact, and for a whole lot less cash. For the quantity you pay with Constant Contact, you might find yourself using much a lot more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, and it can not be compared to Constant Contact’s simplistic approach (it just features autoresponders).

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