Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the email advertising and marketing video game because 1995. Throughout that time, they’ve taken care of to turn into one of the most used email devices in the world, after Mailchimp.

Something I observed is that Constant Contact is extremely usually the top selection for numerous various other review web sites. Normally, I am curious to see if our in-depth analysis produces the exact same outcome.

You may have had a look at the Constant Contact reviews supplied by individuals online, as well, and also whilst they are quite positive, they may not provide you the whole picture. Our review of Constant Contact is based upon a methodical method and uses our practical experience and also understanding of dozens of other simple and sophisticated advertising and marketing automation devices.

What makes them unique is that they’ve added a number of features for many years that few of their competitors sport, such as digital product downloads, occasion administration, visit scheduling and also social campaigns. These all include in the diverse listing of e-mail alternatives readily available, along with automations as well as recurring e-newsletters.

Constant Contact boast a marketplace with around 400 applications as well as assimilations that accommodate even one of the most niche of items. Yet in spite of these fancy numbers and attributes, passion in Constant Contact appears to be on the decline, a minimum of according to Google Trends. Enough reason for us to take a better check out Constant Contact’s ins & outs and check if it’s still appropriate in the 21st century.
Figure out below!

Constant Contact Summary

Constant Contact is guided towards small companies, however their costs aren’t one of the most cost effective, particularly when you take into consideration that their attributes just aren’t that advanced. Strategies begin with $9.99/ month, however this only enables 500 clients, and also prices climb quite greatly after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our complete pricing guide

Pros and also Cons


Is Constant Contact the ideal e-newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is fairly one-of-a-kind hereof, being among the few email marketing tools to permit you to take care of occasion registrations, invitations, and tickets . Remember that this feature comes with its very own costs: 5.4% + $0.80 for each ticket offered or transaction performed.

Not advised if:

You require innovative automation:

Remarkably, for the premium it bills, Constant Contact doesn’t use one of the most sophisticated automations. While they do provide activated campaigns, autoresponders and abandoned cart campaigns (for Shopify just), you’ll locate that various other much less expensive devices offer comparable levels of automation– MailerLite and Sendinblue.

Ranking details


Alleviate of Use

Normally it’s simple to navigate, though a little bit dull-looking. You can get to many areas within a couple of clicks, though as they’ve included more capability, some things have become a little surprise, for example, automations.

Newsletter Creation


The editor is quick, however light on features, specifically in the styling division. Aside from that it’s simple to deal with.



This is very standard, only permitting you to put easy introductions or contact details. There is no if/then/else reasoning readily available.

Email kinds

Classic, autoresponders, basic automations, persisting e-newsletters, A/B screening, occasion enrollments, surveys, polls and also discount coupons .

Selection and Flexibility of Template Designs

Not bad. You can also start from scratch, and also use a helpful function called ‘Brand your e-mail’ to auto-generate a template based on your web site’s shades as well as logo design.

Email Marketing Automation

It additionally generates pre-defined get in touch with sections based on your consumers’ interactions with your online shop (e.g. repeat, expired and possible customers). Automations based on call triggers (e.g. email opens up, clicks) are also offered.

List Management

You can create sectors from contact task, listing membership, call details, tags, or ecommerce activity. You can also develop a section from your contact understandings and tag contacts based on contact area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the form, and it simply offers a description box, standard field alternatives (which you can not include in) and then a list, or checklists, that people can inspect to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not execute also terribly, reaching the most preferred e-mail companies (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Reports and Analysis

In addition to basic open and also click records, spam, bounce and also unsubscribe prices are likewise readily available. You also obtain click warmth maps, and also some beneficial review reports such as open as well as click trends, opens up by tool, % of calls involved, and most effective subject line.


Right here’s where it gets a little bit hirsute. The site as well as the tool are only available in English. You can select to change several of the non-editable e-mail areas (e.g. footer and privacy policy message) to among 10 languages offered, mostly European. Support as well as the data base is offered in 4 languages. A little confusing, yet at the very least there’s some effort to sustain multilingual customers and target markets.

Further Features

Spam- and also Design-Testing

Spam testing isn’t offered, nonetheless, there is a attribute to inspect the e-mail for errors (missing links, placeholder message that hasn’t been upgraded, and so on). There’s additionally a device that allows you to preview how emails will certainly look for details recipients, although this really did not seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 tests, it’s a little high.

Jump Management


Soft bounces are positioned on short-lived hold for 15 days, and after that frown at. If it takes place once again, they are moved right into a suspended bounce category. They have a ‘recommended for elimination’ filter available to check out these, yet don’t eliminate them instantly.



Import/export offered although it’s not as straightforward as it could be– you need to initially allow sophisticated e-mail approvals under Account Settings.

Storage available for information and also pictures


All strategies include unrestricted storage.

Pro Features


of course

SPF and DKIM are supported.

Own Domain


Various degrees of account gain access to

of course

The Account Owner can also designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact offer a enormous quantity of assimilations as well as applications , nearly 400.

Landing Page Builder


This is just readily available through their kind building contractor, as well as it’s very standard. Rather, we would certainly suggest these totally free landing page contractors.

Client Support

3.5/ 5.

There are a number of channels of support, including real-time conversation, phone assistance, a expertise base and also community-based support. I located that the conversation and also phone assistance weren’t always available, which was a little discouraging.

Overall ranking.

3.6/ 5.

For a basic email tool, Constant Contact ticks a lot of packages. The major issue below, however, is that they’re asking a premium rate for a sub-premium product.


As Constant Contact themselves state with their site, they are a tool for small companies. And also, thus, it’s worth examining them on these terms. As stated over, they most definitely have enough of the fundamentals covered to satisfy most small businesses, and also if it were as basic as that then we would certainly recommend them much more very.

The issue, nowadays, is that there are lots of various other e-mail devices using even more than Constant Contact, as well as for a lot less cash. This consists of not just includes, but likewise user experience. For the amount you pay with Constant Contact, you can find yourself making use of a lot extra effective devices such as ActiveCampaign as well as GetResponse.

And also with current improvements to automations and coverage, and also the enhancement of new features like a web site contractor, it does look like they’re making an initiative to improve the product. Their lack of sophisticated attributes makes it challenging to advise them over others at this price point.

So, there you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would boldly claim that there might be other rate of interests at play there.

Attempt Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and also it can not be compared to Constant Contact’s simplified method (it just features autoresponders). They also provide durable reports and evaluation devices. On top of that, they are also more affordable than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one e-mail advertising devices on the marketplace. It’s readily available in 6 languages as well as features innovative automation options and also a integrated CRM.
  • GetResponse is a strong option. It comes with several advanced features (e.g. a webinar device), has excellent automations and also offers among the best spam and also design screening devices we’ve ever before utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a thorough guide with the very best choices to Constant Contact, check it out here. You can also experiment with our Smart Finder to see which newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d such as to get right into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you would certainly be a lot far better off taking a look at any of these CRMs for tiny companies, which will be far more cost effective. There are even a lot of superb cost-free CRMs to select from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within company hrs Eastern time in order to cancel your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail marketing software program for local business. It safely shops your consumer data and also provides a safe way to manage your clients.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability prices are constantly excellent in our bi-annual deliverability tests.

Despite these fancy numbers and also attributes, passion in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat with their site, they are a tool for small businesses. The issue, these days, is that there are plenty of other e-mail tools providing even more than Constant Contact, and also for a great deal much less cash. For the quantity you pay with Constant Contact, you could locate yourself using a lot extra effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and it can not be compared to Constant Contact’s simplistic method (it just includes autoresponders).

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