Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact How To Opt-In

Constant Contact have been in the email advertising video game because 1995. During that time, they’ve taken care of to turn into one of one of the most previously owned e-mail devices on the planet, after Mailchimp.

Something I saw is that Constant Contact is very typically the leading selection for several other review websites. Naturally, I wonder to see if our comprehensive evaluation generates the exact same result.

You may have had a look at the Constant Contact testimonials supplied by users online, too, and also whilst they are rather favorable, they may not offer you the whole picture. Our review of Constant Contact is based upon a methodical strategy and also uses our practical experience as well as understanding of loads of various other basic and also advanced advertising and marketing automation tools.

What makes them special is that they’ve included a number of functions throughout the years that few of their rivals sporting activity, such as electronic product downloads, occasion monitoring, appointment scheduling and also social projects. These all contribute to the varied list of e-mail choices offered, along with automations and persisting e-newsletters.

Constant Contact boast a marketplace with around 400 apps as well as assimilations that cater to also one of the most niche of products. Regardless of these flashy numbers and also functions, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. If it’s still relevant in the 21st century, Enough reason for us to take a more detailed look at Constant Contact’s ins & outs as well as inspect.
Learn listed below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, but their rates aren’t the most budget-friendly, particularly when you think about that their features simply aren’t that progressed. Strategies start from $9.99/ month, however this only allows for 500 customers, and costs climb rather dramatically after that.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s plans in our total pricing overview

Pros as well as Cons


Is Constant Contact the appropriate e-newsletter service for you?

Suggested if:

You run events:

Constant Contact is quite distinct hereof, being just one of the few e-mail advertising and marketing tools to enable you to take care of event tickets, invites, and also enrollments . Bear in mind that this attribute features its very own fees: 5.4% + $0.80 for each ticket sold or transaction performed.

Not suggested if:

You need advanced automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t offer the most advanced automations. While they do use set off projects, autoresponders and also deserted cart projects (for Shopify just), you’ll find that various other much more affordable tools supply comparable levels of automation– MailerLite as well as Sendinblue.

Ranking details


Relieve of Use

Typically it’s easy to browse, though a little bit dull-looking. You can reach most locations within a number of clicks, though as they’ve added extra functionality, some points have actually come to be a little covert, for instance, automations.

E-newsletter Creation


The editor is quickly, yet light on functions, especially in the designing division. Aside from that it’s very easy to collaborate with.



This is very standard, just allowing you to insert basic introductions or get in touch with information. There is no if/then/else reasoning offered.

Email types

Traditional, autoresponders, standard automations, persisting newsletters, A/B testing, event enrollments, vouchers, polls and also surveys .

Choice as well as Flexibility of Template Designs

Tolerable. There are around 200 (!) layouts to choose from, with differing levels of high quality (some are good, while others look a little basic and also outdated). You can additionally go back to square one, as well as make use of a helpful attribute called ‘Brand your e-mail’ to auto-generate a layout based on your website’s shades and also logo design.

Email Marketing Automation

They use autoresponders and deserted cart campaigns for Shopify and also WooCommerce. It likewise generates pre-defined get in touch with sections based on your customers’ interactions with your on the internet shop (e.g. repeat, expired and also possible clients). Automations based upon get in touch with triggers (e.g. e-mail opens, clicks) are likewise available. It’s worth keeping in mind that the automations aren’t the most adaptable, as you can not truly integrate problems as well as activities as you can in numerous various other tools.

Checklist Management

You can produce sections from get in touch with task, checklist membership, call information, tags, or ecommerce activity. You can likewise produce a sector from your get in touch with insights and tag contacts based on contact area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the kind, and also it just provides a description box, fundamental area choices (which you can’t add to) and afterwards a listing, or listings, that people can examine to be added to.


As you can see in our deliverability tests, Constant Contact does not do too terribly, getting to the most prominent e-mail service providers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Records as well as Analysis

In addition to conventional open as well as click reports, spam, bounce as well as unsubscribe rates are also offered. You additionally obtain click warm maps, and some valuable review reports such as open and also click trends, opens up by gadget, % of calls engaged, as well as the majority of effective subject line.


Below’s where it gets a little bit hairy. The tool as well as the website are just readily available in English. You can select to change some of the non-editable email areas (e.g. footer and privacy plan message) to among 10 languages offered, mostly European. Support and also the knowledge base is available in 4 languages. Somewhat confusing, however at the very least there’s some effort to sustain multilingual individuals and audiences.

Additional Features

Spam- and also Design-Testing

Spam screening isn’t readily available, nevertheless, there is a feature to check the email for mistakes (missing web links, placeholder text that hasn’t been updated, etc). There’s likewise a tool that enables you to preview just how e-mails will certainly look for details recipients, although this really did not seem to function when we examined it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management


Soft bounces are positioned on short-term hold for 15 days, and afterwards frown at. If it takes place again, they are relocated right into a suspended bounce classification. They have actually a ‘ suggested for elimination’ filter readily available to view these, but don’t remove them instantly.



Import/export available although it’s not as straightforward as maybe– you need to first allow advanced email permissions under Account Settings.

Storage space offered for photos and also information


All strategies include unlimited storage.

Pro Features


of course

SPF and also DKIM are sustained.

Very own Domain


Various levels of account accessibility


The Account Owner can also appoint duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a large amount of applications and combinations , practically 400.

Landing Page Builder


This is only available by means of their type contractor, as well as it’s extremely fundamental. Rather, we would certainly advise these free landing page home builders.

Client Support

3.5/ 5.

There are several channels of support, including real-time conversation, phone support, a knowledge base and community-based assistance. I found that the chat as well as phone assistance weren’t always available, which was a little aggravating. When I had the ability to get hold of conversation assistance, nevertheless, I did discover them to be useful and receptive . Remember that you’ll need to call order to terminate your subscription, which is quite frustrating.

Overall ranking.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks the majority of the boxes. The major problem here, though, is that they’re asking a costs rate for a sub-premium item.


As Constant Contact themselves state through their site, they are a device for small businesses. And, therefore, it’s worth reviewing them on these terms. As stated over, they absolutely have sufficient of the fundamentals covered to satisfy most local business, and also if it were as simple as that then we ‘d recommend them more extremely.

The problem, these days, is that there are plenty of various other e-mail tools supplying even more than Constant Contact, as well as for a whole lot much less cash. This consists of not only features, yet likewise customer experience. Actually, for the amount you pay with Constant Contact, you could find yourself utilizing much more effective devices such as ActiveCampaign as well as GetResponse.

They do grab points for their good deliverability rates, combinations ( specifically social media sites integrations), and also for allowing various gain access to degrees for separate individuals. As well as with recent improvements to automations and reporting, as well as the enhancement of new features like a site building contractor, it does appear like they’re making an effort to boost the product. Their lack of advanced features makes it tough to suggest them over others at this price factor. (You’ll see we do not list them as a good Mailchimp choice, either.).

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly declare that there may be various other passions at play there.

Try Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever before tried, and also it can’t be compared to Constant Contact’s simple method (it only includes autoresponders). They also use durable reports and evaluation tools. They are also less expensive than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail marketing devices on the market. It’s readily available in 6 languages and features sophisticated automation alternatives and also a integrated CRM.
  • GetResponse is a solid alternative. It includes lots of advanced attributes (e.g. a webinar tool), provides and has excellent automations one of the very best spam as well as style testing tools we’ve ever used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive overview with the very best options to Constant Contact, check it out below. You can additionally try our Smart Finder to see which e-newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you would certainly such as to enter the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM platform. However, at $399/month, you ‘d be far better off taking a look at any of these CRMs for small businesses, which will certainly be far more affordable. There are also plenty of outstanding complimentary CRMs to pick from.

Exactly how can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to terminate your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software for small businesses. It securely shops your client data and offers a secure way to manage your subscribers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability rates are regularly excellent in our bi-annual deliverability tests.

Regardless of these fancy numbers and attributes, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat through their site, they are a device for tiny organizations. The concern, these days, is that there are lots of various other email tools supplying also more than Constant Contact, as well as for a lot less cash. For the quantity you pay with Constant Contact, you might locate yourself making use of a lot extra effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and also it can not be contrasted to Constant Contact’s simplified strategy (it only features autoresponders).

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