Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Insert Custom Fields

Constant Contact have actually been in the e-mail marketing game because 1995. Throughout that time, they’ve taken care of to become one of the most used email devices in the world, after Mailchimp.

Something I discovered is that Constant Contact is really often the top choice for lots of other review websites. Normally, I wonder to see if our in-depth evaluation creates the exact same end result.

You might have had a look at the Constant Contact evaluations used by individuals online, too, as well as whilst they are quite positive, they might not give you the whole picture. Our testimonial of Constant Contact is based upon a systematic method as well as uses our useful experience and also understanding of loads of other simple and innovative marketing automation tools.

What makes them unique is that they’ve included numerous functions throughout the years that few of their rivals sporting activity, such as electronic item downloads, event monitoring, consultation scheduling as well as social campaigns. These all add to the diverse listing of email alternatives offered, along with automations and also persisting newsletters.

Constant Contact boast a market with around 400 apps and combinations that deal with even one of the most particular niche of items. Yet regardless of these showy numbers and also features, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. Enough reason for us to take a closer consider Constant Contact’s outs & ins and examine if it’s still relevant in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is routed towards local business, yet their rates aren’t one of the most cost effective, especially when you consider that their attributes just aren’t that progressed. Strategies begin with $9.99/ month, but this just enables 500 customers, as well as prices rise rather dramatically afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our complete rates guide

Cons and also pros


Is Constant Contact the best e-newsletter solution for you?

Advised if:

You run events:

Constant Contact is quite one-of-a-kind hereof, being one of minority email marketing tools to allow you to take care of occasion invitations, registrations, as well as tickets . Keep in mind that this function includes its own fees: 5.4% + $0.80 for each and every ticket offered or deal carried out.

Not advised if:

You need advanced automation:

Remarkably, for the premium it bills, Constant Contact doesn’t use the most sophisticated automations. While they do use activated projects, autoresponders and also deserted cart projects (for Shopify just), you’ll discover that other much less expensive devices supply similar levels of automation– MailerLite and Sendinblue.

Ranking details


Alleviate of Use

Generally it’s easy to navigate, though a bit dull-looking. You can reach many places within a couple of clicks, though as they’ve added extra functionality, some things have come to be a little concealed, for example, automations.

E-newsletter Creation


The editor is fast, yet light on attributes, particularly in the designing department. In addition to that it’s simple to work with.



This is extremely fundamental, only permitting you to insert basic introductions or get in touch with information. There is no if/then/else reasoning readily available.

Email types

Traditional, autoresponders, fundamental automations, recurring e-newsletters, A/B screening, occasion enrollments, surveys, coupons as well as surveys .

Option and also Flexibility of Template Designs

Okay. There are around 200 (!) themes to pick from, with differing levels of top quality (some are respectable, while others look a little standard and outdated). You can additionally go back to square one, and also make use of a useful function called ‘Brand your email’ to auto-generate a design template based upon your web site’s colors and also logo.

Email Marketing Automation

They offer autoresponders and also deserted cart advocate Shopify as well as WooCommerce. It likewise produces pre-defined contact sectors based upon your customers’ interactions with your on the internet shop (e.g. repeat, lapsed as well as prospective customers). Automations based upon contact triggers (e.g. email opens up, clicks) are also available. It’s worth noting that the automations aren’t one of the most flexible, as you can’t really integrate problems and also actions as you can in several various other devices.

List Management

You can create segments from contact task, checklist membership, contact details, tags, or ecommerce task. You can also develop a segment from your get in touch with insights as well as tag calls based upon contact area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the form, as well as it merely supplies a description box, fundamental area alternatives (which you can’t contribute to) and afterwards a checklist, or lists, that people can inspect to be included in.


As you can see in our deliverability examinations, Constant Contact does not perform as well terribly, reaching the most preferred email service providers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports as well as Analysis

In addition to basic open as well as click records, spam, bounce and also unsubscribe rates are likewise offered. You likewise get click warmth maps, and some beneficial overview records such as open as well as click patterns, opens by device, % of calls engaged, and also the majority of successful subject line.


The site and the device are only available in English. You can select to transform some of the non-editable email areas (e.g. footer and also privacy policy text) to one of 10 languages offered, mainly European.

Further Features

Spam- and also Design-Testing

Spam testing isn’t available, however, there is a attribute to inspect the email for errors (missing links, placeholder text that hasn’t been upgraded, etc). There’s likewise a device that enables you to preview just how emails will try to find certain recipients, although this didn’t seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management

of course

Soft bounces are put on momentary hold for 15 days, and then resent. They are moved into a suspended bounce classification if it takes place once again. They have actually a ‘ suggested for elimination’ filter offered to view these, but don’t eliminate them immediately.



Import/export available although it’s not as uncomplicated as maybe– you require to first make it possible for sophisticated e-mail approvals under Account Settings.

Storage offered for photos and information


All plans include unlimited storage space.

Pro Features



SPF and also DKIM are supported.

Very own Domain


Different degrees of account accessibility

of course

The Account Owner can additionally appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact offer a massive quantity of applications and assimilations , almost 400.

Landing Page Builder


This is only available using their form contractor, and it’s really standard. Rather, we ‘d advise these free touchdown page building contractors.

Client Support

3.5/ 5.

There are a number of channels of support, consisting of online chat, phone support, a expertise base as well as community-based support. I located that the conversation as well as phone support weren’t constantly available, which was a little irritating.

Total score.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks most of the boxes. The main concern here, however, is that they’re asking a costs rate for a sub-premium product.


As Constant Contact themselves restate with their website, they are a tool for small companies. And, as such, it’s worth evaluating them on these terms. As pointed out over, they definitely have enough of the essentials covered to please most small businesses, and also if it were as simple as that then we would certainly suggest them extra extremely.

The problem, these days, is that there are plenty of other email devices supplying a lot more than Constant Contact, as well as for a great deal less money. This includes not only features, however likewise individual experience. In fact, for the quantity you pay with Constant Contact, you could find yourself using a lot more powerful tools such as ActiveCampaign and GetResponse.

And also with recent enhancements to automations as well as coverage, and also the enhancement of new attributes like a internet site builder, it does look like they’re making an initiative to improve the item. Their absence of sophisticated attributes makes it difficult to suggest them over others at this price factor.

So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly claim that there could be various other rate of interests at play there.

Try Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever before attempted, and it can not be compared to Constant Contact’s simplistic approach (it only includes autoresponders). They additionally offer durable records as well as analysis devices. On top of that, they are even less expensive than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one email advertising tools on the marketplace. It’s offered in 6 languages and includes innovative automation choices as well as a built-in CRM.
  • GetResponse is a solid choice. It comes with numerous advanced attributes (e.g. a webinar tool), uses and has outstanding automations one of the most effective spam and also layout screening tools we’ve ever made use of. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a thorough guide with the best options to Constant Contact, check it out here. You can likewise check out our Smart Finder to see which e-newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. If you would certainly such as to get involved in the details, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM system. At $399/month, you would certainly be much better off taking a appearance at any of these CRMs for little companies, which will be much much more budget friendly. There are also plenty of superb totally free CRMs to choose from.

Just how can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to terminate your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising and marketing software application for local business. It securely stores your consumer information and also offers a safe way to handle your clients.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability rates are consistently excellent in our bi-annual deliverability tests.

In spite of these flashy numbers as well as functions, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves state via their website, they are a tool for little organizations. The issue, these days, is that there are plenty of other email devices using also a lot more than Constant Contact, and also for a lot much less money. For the quantity you pay with Constant Contact, you can locate yourself utilizing a lot more powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simplified technique (it just includes autoresponders).

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