Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Instruction Manual

Constant Contact have remained in the e-mail marketing game given that 1995. During that time, they’ve taken care of to turn into one of the most pre-owned email devices on the planet, after Mailchimp.

Something I discovered is that Constant Contact is really often the leading selection for several various other evaluation internet sites. Normally, I wonder to see if our thorough analysis generates the very same outcome.

You might have looked into the Constant Contact reviews supplied by customers online, also, as well as whilst they are pretty favorable, they may not provide you the whole picture. Our review of Constant Contact is based on a systematic approach and uses our practical experience and understanding of lots of various other simple as well as advanced advertising automation tools.

What makes them unique is that they’ve added numerous attributes over the years that few of their competitors sport, such as digital product downloads, event monitoring, consultation organizing as well as social projects. These all add to the diverse list of e-mail options offered, along with automations and also recurring newsletters.

Constant Contact boast a market with around 400 applications and also integrations that accommodate also one of the most particular niche of products. Yet in spite of these showy numbers and functions, passion in Constant Contact appears to be on the decline, at least according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a better look at Constant Contact’s outs & ins as well as examine.
Learn below!

Constant Contact Summary

Constant Contact is guided in the direction of small businesses, yet their rates aren’t the most budget-friendly, particularly when you think about that their attributes simply aren’t that advanced. Strategies start from $9.99/ month, yet this just allows for 500 customers, and also costs rise rather dramatically afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our full prices guide

Cons and pros


Is Constant Contact the right newsletter solution for you?

Suggested if:

You run events:

Constant Contact is fairly distinct hereof, being just one of the few e-mail advertising and marketing devices to permit you to handle occasion tickets, registrations, as well as invites . Remember that this feature features its own fees: 5.4% + $0.80 for each ticket offered or deal carried out.

Not suggested if:

You need advanced automation:

Surprisingly, for the premium it bills, Constant Contact does not provide the most advanced automations. While they do offer activated campaigns, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll find that various other much cheaper tools supply similar degrees of automation– MailerLite and also Sendinblue.

Rating details


Alleviate of Use

Generally it’s easy to navigate, though a bit dull-looking. You can get to many locations within a number of clicks, though as they’ve included extra functionality, some things have ended up being a little surprise, as an example, automations.

E-newsletter Creation


The editor is quick, however light on functions, particularly in the designing division. Aside from that it’s simple to collaborate with.



This is really fundamental, only enabling you to place simple greetings or call information. There is no if/then/else reasoning readily available.

Email types

Timeless, autoresponders, standard automations, repeating e-newsletters, A/B screening, event registrations, surveys, polls as well as promo codes .

Option and also Flexibility of Template Designs

Not bad. You can also begin from scratch, as well as make use of a useful attribute called ‘Brand your e-mail’ to auto-generate a theme based on your web site’s colors and logo design.

Email Marketing Automation

They provide autoresponders and also deserted cart advocate Shopify and WooCommerce. It also produces pre-defined call segments based upon your consumers’ communications with your online shop (e.g. repeat, expired as well as prospective clients). Automations based upon contact triggers (e.g. email opens up, clicks) are likewise available. It’s worth noting that the automations aren’t one of the most versatile, as you can not truly integrate conditions and also activities as you can in several various other tools.

List Management

You can produce segments from get in touch with activity, checklist membership, call information, tags, or ecommerce task. You can also develop a segment from your get in touch with understandings and also tag contacts based upon get in touch with field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the form, as well as it just uses a summary box, fundamental field alternatives (which you can not include in) and then a checklist, or lists, that individuals can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not perform as well badly, reaching one of the most preferred email service providers (AOL, Gmail, Yahoo, and Outlook) most of the moment.

Records and also Analysis

In addition to conventional open as well as click reports, spam, bounce and unsubscribe prices are likewise available. You likewise obtain click warm maps, and also some beneficial review records such as open and click trends, opens up by tool, % of get in touches with involved, as well as the majority of successful subject line. You can likewise contrast projects. However, progressed tracking such as social monitoring isn’t readily available.


Right here’s where it obtains a little bit unshaven. The website and also the device are only available in English. You can choose to transform some of the non-editable email sections (e.g. footer as well as personal privacy policy text) to one of 10 languages readily available, mostly European. Assistance and the data base is readily available in 4 languages. Slightly confusing, yet at least there’s some effort to support multilingual users as well as audiences.

More Features

Spam- and Design-Testing

Spam screening isn’t available, nevertheless, there is a attribute to examine the email for mistakes ( missing out on links, placeholder text that hasn’t been updated, and so on). There’s also a tool that permits you to sneak peek how emails will certainly look for details recipients, although this really did not seem to function when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Jump Management


Soft bounces are put on short-term hold for 15 days, and then frown at. If it occurs once more, they are moved into a put on hold bounce classification. They have a ‘ suggested for elimination’ filter available to view these, but do not eliminate them automatically.



Import/export readily available although it’s not as simple as maybe– you require to initially allow sophisticated email consents under Account Settings.

Storage available for data and also pictures


All strategies feature unlimited storage.

Pro Features



SPF and DKIM are sustained.

Own Domain


Different degrees of account accessibility

of course

The Account Owner can also assign roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a huge quantity of combinations and applications , nearly 400.

Touchdown Page Builder


This is just readily available through their form home builder, as well as it’s really fundamental. Rather, we ‘d recommend these free landing web page building contractors.

Customer Support

3.5/ 5.

There are a number of networks of assistance, consisting of online chat, phone assistance, a understanding base and also community-based assistance. I located that the conversation as well as phone support weren’t always readily available, which was a little irritating.

Total score.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks most of the boxes. The main concern below, however, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves restate via their site, they are a device for local business. As well as, because of this, it’s worth evaluating them on these terms. As stated over, they most definitely have sufficient of the basics covered to satisfy most local business, and also if it were as simple as that then we would certainly recommend them much more highly.

The concern, nowadays, is that there are a lot of other email tools offering even more than Constant Contact, and for a great deal less cash. This consists of not only features, however additionally user experience. For the quantity you pay with Constant Contact, you could discover yourself making use of a lot extra effective tools such as ActiveCampaign and GetResponse.

They do pick up points for their decent deliverability prices, combinations ( especially social networks integrations), and for permitting different gain access to levels for separate users. And also with current improvements to automations as well as coverage, as well as the enhancement of new functions like a internet site builder, it does appear like they’re making an initiative to boost the item. However their absence of innovative attributes makes it challenging to advise them over others at this cost point. (You’ll see we do not provide them as a excellent Mailchimp choice, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would frankly claim that there could be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, as well as it can’t be compared to Constant Contact’s simple technique (it just features autoresponders). They also use robust reports and evaluation devices. In addition to that, they are also less costly than Constant Contact.
  • Sendinblue is among the most affordable all-in-one e-mail advertising and marketing devices on the marketplace. It’s available in 6 languages and includes advanced automation alternatives and a built-in CRM.
  • GetResponse is a strong alternative. It comes with numerous innovative features (e.g. a webinar tool), provides as well as has exceptional automations one of the best spam and also layout testing devices we’ve ever utilized. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a in-depth guide with the most effective options to Constant Contact, check it out below. You can also experiment with our Smart Finder to see which e-newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact contrast if you would certainly like to get right into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. At $399/month, you ‘d be a lot better off taking a look at any of these CRMs for small services, which will be much much more affordable. There are even plenty of superb cost-free CRMs to pick from.

Just how can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within organization hours Eastern time in order to terminate your account. Here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software application for local business. It securely stores your consumer data and also offers a safe and secure means to manage your clients.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability rates are constantly good in our bi-annual deliverability examinations.

Regardless of these flashy numbers and also attributes, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat through their website, they are a device for tiny organizations. The concern, these days, is that there are plenty of other email devices using even extra than Constant Contact, and for a whole lot less money. For the quantity you pay with Constant Contact, you could find yourself using much a lot more powerful devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simplified approach (it only features autoresponders).

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