Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Interview How To Market To Small Businesses

Constant Contact have actually remained in the email advertising and marketing video game because 1995. Throughout that time, they’ve handled to turn into one of the most secondhand e-mail tools on the planet, after Mailchimp.

Something I saw is that Constant Contact is really typically the leading choice for numerous various other evaluation websites. Naturally, I wonder to see if our detailed analysis creates the exact same result.

You could have taken a look at the Constant Contact testimonials offered by customers online, too, as well as whilst they are quite positive, they might not offer you the whole picture. Our review of Constant Contact is based upon a methodical method and also uses our practical experience as well as knowledge of lots of various other basic and also sophisticated advertising and marketing automation tools.

What makes them unique is that they’ve included numerous functions for many years that few of their competitors sporting activity, such as digital item downloads, occasion monitoring, visit organizing and also social projects. These all include in the diverse listing of email options available, along with automations as well as recurring e-newsletters.

Constant Contact boast a market with around 400 applications and integrations that cater to even one of the most niche of products. In spite of these flashy numbers and attributes, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. If it’s still relevant in the 21st century, Enough reason for us to take a closer look at Constant Contact’s outs & ins and also check.
Learn listed below!

Constant Contact Summary

Constant Contact is directed towards small companies, however their costs aren’t one of the most budget friendly, specifically when you take into consideration that their attributes just aren’t that advanced. Strategies begin with $9.99/ month, yet this just enables 500 subscribers, as well as rates increase rather greatly afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our complete rates overview

Pros as well as Cons


Is Constant Contact the appropriate newsletter service for you?

Advised if:

You run events:

Constant Contact is rather unique in this regard, being among minority e-mail advertising and marketing tools to allow you to manage event enrollments, invitations, and also tickets . Keep in mind that this function includes its own fees: 5.4% + $0.80 for each and every ticket sold or deal conducted.

Not advised if:

You require sophisticated automation:

Surprisingly, for the premium it charges, Constant Contact does not use one of the most advanced automations. While they do provide set off projects, autoresponders and abandoned cart campaigns (for Shopify just), you’ll locate that other much cheaper tools use comparable levels of automation– MailerLite and Sendinblue.

Score details


Ease of Use

Generally it’s very easy to browse, though a bit dull-looking. You can get to the majority of places within a couple of clicks, though as they’ve included extra functionality, some things have actually become a little surprise, for instance, automations.

Newsletter Creation


The editor is quickly, but light on attributes, especially in the styling division. Besides that it’s simple to work with.



This is really standard, only allowing you to put straightforward greetings or call details. There is no if/then/else reasoning readily available.

Email kinds

Traditional, autoresponders, fundamental automations, reoccuring newsletters, A/B screening, event registrations, surveys, coupons and also polls .

Selection and Flexibility of Template Designs

Not bad. There are around 200 (!) layouts to select from, with varying degrees of quality (some are respectable, while others look a little standard and also outdated). You can also start from scratch, and also use a useful attribute called ‘Brand your email’ to auto-generate a theme based on your web site’s shades as well as logo design.

Email Marketing Automation

They use autoresponders and abandoned cart advocate Shopify and WooCommerce. It additionally creates pre-defined get in touch with sectors based on your consumers’ interactions with your on-line shop (e.g. repeat, expired and potential customers). Automations based upon get in touch with triggers (e.g. email opens up, clicks) are likewise readily available. It’s worth keeping in mind that the automations aren’t the most flexible, as you can not really integrate problems as well as actions as you can in numerous various other tools.

Checklist Management

You can create sectors from contact activity, checklist membership, call details, tags, or ecommerce activity. You can likewise produce a sector from your call understandings and also tag contacts based on call field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the form, as well as it merely supplies a description box, basic area options (which you can’t include in) and afterwards a list, or lists, that people can check to be included in.


As you can see in our deliverability examinations, Constant Contact does not carry out too severely, getting to the most preferred e-mail carriers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Records and also Analysis

In addition to typical open as well as click records, spam, bounce as well as unsubscribe prices are also available. You additionally obtain click warmth maps, and also some valuable summary reports such as open and also click fads, opens up by tool, % of contacts involved, as well as most successful subject line.


The site as well as the tool are just available in English. You can choose to transform some of the non-editable email sections (e.g. footer and also personal privacy policy text) to one of 10 languages available, mainly European.

Additional Features

Spam- and Design-Testing

Spam screening isn’t available, however, there is a function to check the email for errors (missing links, placeholder message that hasn’t been updated, and so on). There’s additionally a device that enables you to sneak peek just how emails will search for specific recipients, although this didn’t seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 tests, it’s a little high.

Bounce Management

of course

Soft bounces are positioned on momentary hold for 15 days, and then resent. If it takes place once more, they are moved into a put on hold bounce classification. They have a ‘ advised for elimination’ filter offered to see these, yet do not eliminate them immediately.


of course

Import/export offered although it’s not as uncomplicated as maybe– you need to initially enable sophisticated email permissions under Account Settings.

Storage readily available for pictures and data


All strategies feature unrestricted storage.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Various degrees of account gain access to

of course

The Account Owner can likewise designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact provide a huge quantity of integrations and also apps , nearly 400.

Landing Page Builder


This is just offered by means of their type home builder, and it’s extremely fundamental. Instead, we ‘d advise these cost-free touchdown web page builders.

Client Support

3.5/ 5.

There are several networks of support, consisting of online chat, phone assistance, a knowledge base as well as community-based assistance. Nonetheless, I discovered that the chat and phone assistance weren’t always offered, which was a little aggravating. When I had the ability to acquire conversation support, nevertheless, I did find them to be helpful and receptive . Bear in mind that you’ll need to hire order to terminate your membership, which is rather annoying.

General ranking.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks most of the boxes. The primary problem right here, however, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves reiterate via their website, they are a tool for small businesses. And also, thus, it’s worth evaluating them on these terms. As discussed over, they absolutely have sufficient of the essentials covered to satisfy most small businesses, as well as if it were as simple as that then we ‘d advise them much more extremely.

The issue, these days, is that there are plenty of various other email tools using much more than Constant Contact, and also for a lot much less money. This includes not just features, however additionally customer experience. As a matter of fact, for the amount you pay with Constant Contact, you can find yourself using a lot more effective tools such as ActiveCampaign and GetResponse.

And with recent improvements to automations and also coverage, as well as the enhancement of new functions like a website builder, it does look like they’re making an effort to improve the product. Their absence of sophisticated functions makes it difficult to recommend them over others at this cost factor.

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would boldly claim that there might be various other passions at play there.

Try Constant Contact now absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among the most innovative automation systems we’ve ever attempted, and it can’t be contrasted to Constant Contact’s simplified strategy (it only features autoresponders). They additionally supply durable records and also analysis tools. In addition to that, they are also less expensive than Constant Contact.
  • Sendinblue is among the most affordable all-in-one email advertising and marketing tools on the marketplace. It’s offered in 6 languages and features sophisticated automation alternatives and a built-in CRM.
  • GetResponse is a solid option. It includes numerous innovative features (e.g. a webinar device), provides and also has superb automations among the very best spam and also style testing devices we’ve ever utilized. When compared to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive overview with the very best options to Constant Contact, check it out below. You can likewise experiment with our Smart Finder to see which e-newsletter solution is finest fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you ‘d like to enter into the details, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be much better off taking a look at any one of these CRMs for small companies, which will certainly be even more budget friendly. There are even plenty of excellent complimentary CRMs to choose from.

Just how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to cancel your account. Right here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email marketing software for small companies. It securely stores your consumer information as well as provides a secure way to handle your subscribers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability rates are consistently excellent in our bi-annual deliverability examinations.

Despite these flashy numbers and features, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves repeat through their site, they are a device for small organizations. The problem, these days, is that there are lots of various other e-mail tools using also more than Constant Contact, and for a great deal less cash. For the quantity you pay with Constant Contact, you could discover on your own using a lot more powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and it can’t be compared to Constant Contact’s simple strategy (it just includes autoresponders).

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