Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the email advertising and marketing game considering that 1995. Throughout that time, they’ve handled to turn into one of the most previously owned email tools worldwide, after Mailchimp.

One point I noticed is that Constant Contact is very often the leading option for many various other evaluation internet sites. Naturally, I wonder to see if our detailed analysis produces the exact same end result.

You may have taken a look at the Constant Contact testimonials supplied by individuals online, also, and also whilst they are pretty positive, they might not provide you the whole picture. Our testimonial of Constant Contact is based on a methodical technique and also uses our practical experience and also expertise of dozens of various other simple as well as advanced advertising and marketing automation devices.

What makes them unique is that they’ve included a number of features over the years that few of their competitors sporting activity, such as digital product downloads, occasion management, appointment scheduling and also social projects. These all add to the diverse list of email choices readily available, along with automations as well as recurring newsletters.

Constant Contact brag a industry with around 400 apps and also combinations that deal with even the most niche of products. Yet regardless of these fancy numbers and also features, passion in Constant Contact appears to be on the decline, a minimum of according to Google Trends. Sufficient factor for us to take a closer take a look at Constant Contact’s ins & outs as well as check if it’s still appropriate in the 21st century.
Figure out below!

Constant Contact Summary

Constant Contact is guided towards small businesses, yet their prices aren’t the most inexpensive, specifically when you take into consideration that their features just aren’t that advanced. Plans start from $9.99/ month, yet this just allows for 500 customers, as well as prices climb pretty greatly after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our complete pricing overview

Cons and pros


Is Constant Contact the appropriate e-newsletter service for you?

Advised if:

You run occasions:

Constant Contact is rather unique hereof, being just one of the few e-mail marketing devices to permit you to take care of occasion invites, tickets, as well as registrations . Bear in mind that this function comes with its own fees: 5.4% + $0.80 for each and every ticket sold or transaction carried out.

Not advised if:

You require sophisticated automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t use one of the most innovative automations. While they do supply caused campaigns, autoresponders as well as abandoned cart campaigns (for Shopify just), you’ll find that other much cheaper tools provide similar degrees of automation– MailerLite and also Sendinblue, for example.

Ranking details


Alleviate of Use

Generally it’s very easy to navigate, though a bit dull-looking. You can reach many areas within a number of clicks, though as they’ve added more capability, some points have actually become a little surprise, as an example, automations.

E-newsletter Creation


The editor is quick, however light on attributes, particularly in the designing department. Aside from that it’s simple to collaborate with.


of course

This is really basic, only enabling you to insert straightforward introductions or call details. There is no if/then/else logic readily available.

Email types

Traditional, autoresponders, fundamental automations, repeating newsletters, A/B testing, event enrollments, surveys, surveys and discount coupons .

Option and Flexibility of Template Designs

Not bad. There are about 200 (!) layouts to select from, with differing degrees of top quality (some are respectable, while others look a little fundamental and also outdated). You can likewise go back to square one, and make use of a helpful function called ‘Brand your e-mail’ to auto-generate a layout based on your site’s colors and logo design.

Email Marketing Automation

They supply autoresponders and also deserted cart campaigns for Shopify and WooCommerce. It likewise creates pre-defined call sections based on your clients’ communications with your on-line shop (e.g. repeat, lapsed and potential consumers). Automations based upon contact triggers (e.g. e-mail opens, clicks) are additionally available. It’s worth noting that the automations aren’t one of the most flexible, as you can’t truly integrate problems as well as actions as you can in lots of other devices.

Checklist Management

You can create sections from contact activity, listing membership, call information, tags, or ecommerce activity. You can likewise develop a sector from your contact understandings and also tag calls based upon contact field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no modification with the kind, as well as it merely supplies a summary box, basic field options (which you can not add to) and then a list, or lists, that individuals can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not perform also badly, getting to one of the most preferred e-mail providers (AOL, Gmail, Yahoo, and Outlook) most of the moment.

Reports and Analysis

In addition to conventional open as well as click records, spam, bounce and also unsubscribe rates are also offered. You additionally obtain click heat maps, and some useful review reports such as open and also click trends, opens up by device, % of calls engaged, and also the majority of effective subject line. You can additionally contrast projects. Advanced tracking such as social monitoring isn’t available.


The tool and also the site are only readily available in English. You can pick to transform some of the non-editable e-mail areas (e.g. footer as well as personal privacy plan text) to one of 10 languages available, primarily European.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, nonetheless, there is a feature to inspect the email for mistakes ( missing out on links, placeholder message that hasn’t been updated, and so on). There’s also a device that allows you to sneak peek exactly how emails will certainly try to find certain receivers, although this didn’t seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Jump Management

of course

Soft bounces are positioned on short-lived hold for 15 days, and after that frown at. They are relocated into a put on hold bounce category if it occurs again. They have actually a ‘ suggested for elimination’ filter available to see these, however do not eliminate them immediately.


of course

Import/export offered although it’s not as simple as it could be– you require to initially allow sophisticated email approvals under Account Settings.

Storage readily available for images and information


All plans come with limitless storage space.

Pro Features



SPF and also DKIM are sustained.

Very own Domain


Different degrees of account access

of course

The Account Owner can additionally assign functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a large amount of apps as well as integrations , almost 400.

Landing Page Builder

of course

This is just available by means of their type building contractor, and it’s really fundamental. Instead, we ‘d advise these cost-free touchdown page building contractors.

Customer Support

3.5/ 5.

There are a number of networks of support, consisting of live conversation, phone support, a knowledge base as well as community-based assistance. I found that the chat as well as phone assistance weren’t always available, which was a little irritating.

Overall ranking.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks a lot of the boxes. The major problem below, though, is that they’re asking a costs cost for a sub-premium item.

Final thought.

As Constant Contact themselves repeat through their site, they are a device for small companies. And also, thus, it’s worth reviewing them on these terms. As pointed out over, they definitely have sufficient of the essentials covered to please most small businesses, and also if it were as straightforward as that after that we ‘d suggest them more extremely.

The concern, nowadays, is that there are a lot of other e-mail tools offering a lot more than Constant Contact, as well as for a whole lot less cash. This includes not just includes, but also individual experience. For the amount you pay with Constant Contact, you can find yourself utilizing a lot extra powerful tools such as ActiveCampaign and also GetResponse.

And with current improvements to automations and also reporting, and also the addition of new features like a website home builder, it does look like they’re making an effort to enhance the product. Their lack of advanced functions makes it tough to advise them over others at this cost point.

So, there you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would boldly assert that there may be various other passions at play there.

Attempt Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, as well as it can’t be contrasted to Constant Contact’s simplified method (it only includes autoresponders). They additionally offer robust records as well as analysis devices. They are even more affordable than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one email advertising devices on the market. It’s available in 6 languages as well as features advanced automation choices as well as a built-in CRM.
  • GetResponse is a solid alternative. It features numerous sophisticated attributes (e.g. a webinar tool), offers and also has outstanding automations among the most effective spam as well as layout testing tools we’ve ever used. When compared to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive guide with the most effective alternatives to Constant Contact, check it out below. You can likewise try our Smart Finder to see which e-newsletter solution is best suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you would certainly such as to enter the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. Nonetheless, at $399/month, you would certainly be better off taking a look at any one of these CRMs for small companies, which will certainly be much more cost effective. There are even lots of exceptional free CRMs to select from.

Exactly how can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to terminate your account. Right here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email marketing software application for small businesses. It safely shops your consumer data and supplies a protected means to handle your customers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability prices are consistently great in our bi-annual deliverability examinations.

In spite of these flashy numbers and also features, passion in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat via their site, they are a device for tiny services. The issue, these days, is that there are lots of other email devices supplying even a lot more than Constant Contact, and also for a whole lot much less money. For the quantity you pay with Constant Contact, you might find yourself using a lot a lot more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, as well as it can not be contrasted to Constant Contact’s simple method (it just includes autoresponders).

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