Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact List Setup

Constant Contact have actually been in the e-mail advertising video game because 1995. Throughout that time, they’ve managed to become one of one of the most secondhand e-mail tools in the world, after Mailchimp.

One thing I observed is that Constant Contact is extremely typically the leading option for several various other evaluation internet sites. Normally, I wonder to see if our detailed evaluation generates the exact same outcome.

You might have checked out the Constant Contact evaluations supplied by individuals online, also, and whilst they are rather positive, they might not provide you the whole picture. Our review of Constant Contact is based upon a systematic technique as well as utilizes our functional experience and expertise of dozens of other easy and advanced advertising automation devices.

What makes them unique is that they’ve included numerous attributes throughout the years that few of their rivals sport, such as digital item downloads, occasion monitoring, visit organizing and social campaigns. These all include in the diverse listing of email options offered, along with automations as well as persisting newsletters.

Constant Contact boast a industry with around 400 apps and integrations that accommodate also the most specific niche of items. Yet in spite of these flashy numbers as well as attributes, interest in Constant Contact seems to be on the decrease, a minimum of according to Google Trends. Enough factor for us to take a better look at Constant Contact’s outs & ins and also inspect if it’s still appropriate in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is routed in the direction of small companies, but their prices aren’t one of the most cost effective, specifically when you take into consideration that their attributes simply aren’t that advanced. Plans begin with $9.99/ month, but this only allows for 500 customers, and also costs climb rather sharply afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our total prices guide

Cons as well as pros


Is Constant Contact the ideal newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is rather distinct hereof, being just one of minority email marketing devices to permit you to manage occasion invitations, enrollments, and tickets . Keep in mind that this function comes with its own fees: 5.4% + $0.80 for each and every ticket marketed or deal carried out.

Not advised if:

You need innovative automation:

Surprisingly, for the costs it bills, Constant Contact does not supply the most sophisticated automations. While they do provide activated projects, autoresponders and also abandoned cart projects (for Shopify only), you’ll find that various other much more affordable devices use similar levels of automation– MailerLite and also Sendinblue.

Ranking details


Reduce of Use

Usually it’s very easy to browse, though a bit dull-looking. You can reach many locations within a couple of clicks, though as they’ve added extra capability, some points have actually become a little covert, for example, automations.

E-newsletter Creation


The editor is quick, yet light on attributes, particularly in the designing division. Apart from that it’s simple to deal with.



This is really basic, just permitting you to insert straightforward greetings or get in touch with details. There is no if/then/else reasoning offered.

Email kinds

Traditional, autoresponders, standard automations, repeating e-newsletters, A/B testing, event registrations, promo codes, studies and also surveys .

Option as well as Flexibility of Template Designs

Okay. There are about 200 (!) design templates to select from, with differing degrees of high quality (some are good, while others look a little fundamental and also dated). You can likewise go back to square one, and use a convenient function called ‘Brand your email’ to auto-generate a theme based on your internet site’s shades and also logo.

Email Marketing Automation

It likewise creates pre-defined call sections based on your clients’ communications with your on the internet store (e.g. repeat, lapsed and also prospective clients). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are additionally available.

Checklist Management

You can produce sections from get in touch with activity, list membership, call information, tags, or ecommerce activity. You can also create a segment from your contact insights and also tag calls based upon get in touch with field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the form, and it simply supplies a description box, fundamental area choices (which you can’t contribute to) and then a checklist, or listings, that people can check to be added to.


As you can see in our deliverability tests, Constant Contact does not execute as well terribly, reaching one of the most preferred e-mail companies (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Reports as well as Analysis

Along with common open and click records, spam, bounce and also unsubscribe rates are likewise readily available. You also get click warm maps, and some useful overview records such as open and also click patterns, opens up by device, % of get in touches with engaged, and also the majority of effective subject line. You can also compare projects. Advanced tracking such as social tracking isn’t available.


Below’s where it obtains a bit hirsute. The tool and also the site are only readily available in English. You can pick to transform a few of the non-editable e-mail areas (e.g. footer and privacy plan text) to one of 10 languages offered, primarily European. Support and the knowledge base is offered in 4 languages. Slightly complex, but a minimum of there’s some effort to support multilingual users and audiences.

More Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, however, there is a attribute to inspect the email for errors (missing links, placeholder text that hasn’t been updated, etc). There’s also a tool that permits you to sneak peek exactly how emails will certainly try to find details receivers, although this really did not seem to work when we examined it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Jump Management

of course

Soft bounces are placed on short-term hold for 15 days, and afterwards dislike. They are moved into a suspended bounce category if it occurs again. They have actually a ‘ suggested for removal’ filter available to check out these, but do not eliminate them instantly.



Import/export readily available although it’s not as simple as it could be– you need to initially allow sophisticated email consents under Account Settings.

Storage space offered for information and images


All plans come with unlimited storage.

Pro Features



SPF and also DKIM are sustained.

Own Domain


Different degrees of account access


The Account Owner can additionally appoint functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a huge amount of assimilations and apps , nearly 400.

Landing Page Builder


This is only offered using their type builder, and also it’s very fundamental. Instead, we ‘d recommend these complimentary landing web page home builders.

Customer Support

3.5/ 5.

There are a number of networks of assistance, including live conversation, phone assistance, a data base as well as community-based assistance. Nonetheless, I discovered that the chat and also phone assistance weren’t constantly available, which was a little discouraging. When I was able to acquire chat assistance, nonetheless, I did locate them to be responsive and also useful . Remember that you’ll need to contact order to cancel your membership, which is rather aggravating.

Overall rating.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks the majority of the boxes. The primary issue right here, however, is that they’re asking a premium cost for a sub-premium product.


As Constant Contact themselves repeat via their website, they are a device for small businesses. And also, because of this, it’s worth reviewing them on these terms. As discussed above, they absolutely have enough of the essentials covered to satisfy most small companies, and if it were as simple as that then we ‘d suggest them extra extremely.

The problem, these days, is that there are lots of various other e-mail devices offering a lot more than Constant Contact, and for a lot much less money. This includes not just features, however also user experience. Actually, for the amount you pay with Constant Contact, you could find yourself making use of a lot more effective tools such as ActiveCampaign as well as GetResponse.

As well as with recent enhancements to automations and also reporting, as well as the enhancement of new features like a website builder, it does look like they’re making an effort to enhance the item. Their absence of advanced features makes it difficult to suggest them over others at this price factor.

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would boldly assert that there may be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever tried, as well as it can’t be compared to Constant Contact’s simplistic method (it just features autoresponders). They additionally provide durable reports and evaluation devices. In addition to that, they are also less expensive than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one e-mail advertising and marketing tools on the market. It’s readily available in 6 languages and also comes with innovative automation alternatives as well as a built-in CRM.
  • GetResponse is a strong alternative. It comes with several sophisticated functions (e.g. a webinar tool), provides and has excellent automations one of the best spam and also style testing tools we’ve ever before made use of. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a detailed guide with the best alternatives to Constant Contact, check it out right here. You can likewise try our Smart Finder to see which e-newsletter service is best suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d such as to get into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM platform. At $399/month, you ‘d be a lot better off taking a look at any of these CRMs for tiny services, which will be much much more inexpensive. There are also plenty of outstanding complimentary CRMs to select from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within organization hrs Eastern time in order to terminate your account. Here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail marketing software program for local business. It securely shops your client information and also uses a safe means to manage your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability examinations.

Despite these fancy numbers as well as features, rate of interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves restate with their site, they are a tool for small services. The concern, these days, is that there are plenty of various other e-mail devices using also a lot more than Constant Contact, and also for a great deal much less money. For the amount you pay with Constant Contact, you could discover on your own making use of a lot a lot more powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can’t be compared to Constant Contact’s simplistic approach (it just includes autoresponders).

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