Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Loin

Constant Contact have been in the e-mail marketing video game since 1995. Throughout that time, they’ve managed to become one of the most previously owned email tools in the world, after Mailchimp.

One thing I discovered is that Constant Contact is extremely frequently the leading option for several other testimonial internet sites. Naturally, I am curious to see if our comprehensive analysis creates the very same result.

You may have taken a look at the Constant Contact testimonials offered by users online, as well, as well as whilst they are rather favorable, they might not offer you the whole picture. Our review of Constant Contact is based on a methodical technique and also uses our sensible experience as well as expertise of loads of various other simple and advanced advertising automation tools.

What makes them unique is that they’ve added several attributes for many years that few of their competitors sport, such as digital item downloads, occasion management, consultation organizing and also social projects. These all include in the varied list of e-mail choices readily available, in addition to automations and also reoccuring e-newsletters.

Constant Contact brag a marketplace with around 400 apps and also combinations that deal with also the most particular niche of products. Yet in spite of these flashy numbers and features, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Enough reason for us to take a better consider Constant Contact’s ins & outs as well as inspect if it’s still pertinent in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is directed towards small businesses, but their rates aren’t the most economical, especially when you consider that their attributes simply aren’t that advanced. Plans start from $9.99/ month, yet this just allows for 500 subscribers, and also rates increase quite dramatically afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our complete pricing guide

Cons and also pros


Is Constant Contact the right newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is fairly one-of-a-kind in this regard, being one of the few email advertising and marketing devices to allow you to handle occasion enrollments, invites, as well as tickets . Bear in mind that this feature includes its own fees: 5.4% + $0.80 for each and every ticket offered or transaction performed.

Not advised if:

You need sophisticated automation:

Remarkably, for the premium it bills, Constant Contact doesn’t supply one of the most advanced automations. While they do use triggered projects, autoresponders as well as abandoned cart projects (for Shopify just), you’ll find that various other much less expensive tools offer comparable levels of automation– MailerLite as well as Sendinblue.

Score information


Relieve of Use

Usually it’s simple to browse, though a bit dull-looking. You can reach the majority of places within a number of clicks, though as they’ve included a lot more capability, some things have actually ended up being a little hidden, for example, automations.

Newsletter Creation


The editor is quickly, however light on features, specifically in the designing department. Besides that it’s simple to deal with.



This is very fundamental, just permitting you to place easy greetings or call details. There is no if/then/else logic offered.

Email types

Traditional, autoresponders, fundamental automations, persisting e-newsletters, A/B screening, occasion registrations, studies, discount coupons and surveys .

Choice and Flexibility of Template Designs

Okay. There are about 200 (!) design templates to select from, with varying degrees of top quality (some are good, while others look a little basic and also dated). You can likewise start from scratch, and also make use of a useful feature called ‘Brand your e-mail’ to auto-generate a design template based upon your web site’s colors and logo.

Email Marketing Automation

It likewise creates pre-defined get in touch with sectors based on your consumers’ interactions with your on-line shop (e.g. repeat, expired and prospective consumers). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are additionally available.

Checklist Management

You can create sections from call activity, checklist membership, contact information, tags, or ecommerce activity. You can likewise create a section from your contact understandings and tag calls based on call field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the kind, and also it merely provides a summary box, standard field options (which you can not contribute to) and then a list, or listings, that individuals can examine to be added to.


As you can see in our deliverability examinations, Constant Contact does not perform too terribly, getting to one of the most prominent email service providers (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Records and also Analysis

In addition to conventional open and also click reports, spam, bounce and unsubscribe rates are also readily available. You also obtain click heat maps, and some beneficial overview records such as open and click patterns, opens up by gadget, % of calls involved, and the majority of successful subject line. You can additionally contrast campaigns. Progressed tracking such as social tracking isn’t readily available.


Here’s where it gets a bit unshaven. The device and the site are just offered in English. You can select to alter several of the non-editable e-mail areas (e.g. footer and also personal privacy policy message) to one of 10 languages offered, mainly European. Assistance and the knowledge base is available in 4 languages. Somewhat confusing, however a minimum of there’s some initiative to support multilingual customers and target markets.

Further Features

Spam- and Design-Testing

Spam testing isn’t readily available, however, there is a attribute to inspect the email for errors ( missing out on web links, placeholder text that hasn’t been updated, etc). There’s likewise a device that allows you to sneak peek just how e-mails will search for specific recipients, although this really did not appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Jump Management


Soft bounces are positioned on short-term hold for 15 days, and after that dislike. They are relocated into a suspended bounce group if it happens once more. They have actually a ‘ suggested for removal’ filter available to view these, however do not remove them immediately.


of course

Import/export readily available although it’s not as straightforward as it could be– you require to first allow advanced e-mail approvals under Account Settings.

Storage available for photos and also data


All plans come with endless storage space.

Pro Features


of course

SPF and DKIM are supported.

Very own Domain


Different levels of account accessibility


The Account Owner can also assign duties to be either an Account Manager or a Campaign Creator.



Constant Contact supply a substantial amount of apps and assimilations , virtually 400.

Landing Page Builder


This is only available through their type contractor, and also it’s really basic. Instead, we ‘d recommend these complimentary landing web page building contractors.

Consumer Support

3.5/ 5.

There are several networks of support, including online conversation, phone support, a knowledge base and also community-based assistance. I found that the conversation and also phone support weren’t always offered, which was a little discouraging. When I had the ability to get hold of conversation support, nevertheless, I did discover them to be responsive as well as valuable . Keep in mind that you’ll require to employ order to cancel your membership, which is quite annoying.

Total ranking.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks the majority of packages. The major concern here, however, is that they’re asking a costs rate for a sub-premium item.


As Constant Contact themselves repeat via their site, they are a device for small businesses. And also, because of this, it’s worth examining them on these terms. As discussed above, they most definitely have sufficient of the essentials covered to please most small companies, as well as if it were as straightforward as that then we would certainly advise them extra very.

The issue, these days, is that there are lots of other email tools providing even more than Constant Contact, and for a whole lot much less money. This includes not only features, however also individual experience. For the quantity you pay with Constant Contact, you could locate yourself utilizing a lot extra effective tools such as ActiveCampaign and also GetResponse.

They do get factors for their suitable deliverability rates, integrations (particularly social media assimilations), as well as for enabling different access degrees for separate customers. As well as with recent improvements to automations as well as reporting, as well as the addition of brand-new functions like a site building contractor, it does appear like they’re making an initiative to enhance the product. However their absence of sophisticated features makes it difficult to suggest them over others at this rate point. (You’ll see we don’t note them as a great Mailchimp choice, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would strongly assert that there may be other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simple method (it only includes autoresponders). They also provide robust reports as well as analysis devices. On top of that, they are also less costly than Constant Contact.
  • Sendinblue is among the most affordable all-in-one e-mail advertising and marketing tools on the market. It’s offered in 6 languages as well as features advanced automation options as well as a built-in CRM.
  • GetResponse is a strong option. It includes several sophisticated attributes (e.g. a webinar tool), has outstanding automations and uses one of the very best spam and style screening devices we’ve ever before used. That’s why Constant Contact falls short when compared to GetResponse.

We have a in-depth overview with the very best options to Constant Contact, check it out right here. You can additionally try our Smart Finder to see which e-newsletter solution is best fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly like to get right into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. At $399/month, you ‘d be much better off taking a appearance at any of these CRMs for little services, which will be far extra budget friendly. There are also lots of superb cost-free CRMs to choose from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to terminate your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software for small companies. It securely stores your consumer data and also supplies a protected method to manage your customers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability rates are consistently excellent in our bi-annual deliverability tests.

Regardless of these flashy numbers and also functions, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves state through their website, they are a tool for small companies. The problem, these days, is that there are lots of other e-mail devices using also much more than Constant Contact, as well as for a great deal much less money. For the quantity you pay with Constant Contact, you can find on your own making use of a lot a lot more effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and also it can’t be compared to Constant Contact’s simplistic method (it just features autoresponders).

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