Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Marketing Plan

Constant Contact have actually been in the e-mail advertising and marketing video game since 1995. During that time, they’ve taken care of to become one of the most previously owned e-mail devices in the world, after Mailchimp.

Something I observed is that Constant Contact is extremely commonly the top choice for many various other evaluation sites. Normally, I am curious to see if our detailed analysis generates the same end result.

You might have looked into the Constant Contact reviews supplied by individuals online, also, and whilst they are pretty positive, they may not give you the whole picture. Our review of Constant Contact is based on a systematic technique and utilizes our useful experience and also knowledge of loads of various other simple as well as advanced advertising and marketing automation devices.

What makes them unique is that they’ve included several functions throughout the years that few of their rivals sporting activity, such as electronic item downloads, occasion management, consultation scheduling and social campaigns. These all include in the varied checklist of email options offered, in addition to automations as well as reoccuring newsletters.

Constant Contact boast a industry with around 400 applications and also assimilations that deal with also the most niche of products. Yet despite these flashy numbers and functions, passion in Constant Contact appears to be on the decline, at least according to Google Trends. Enough factor for us to take a better consider Constant Contact’s outs & ins as well as examine if it’s still relevant in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is routed in the direction of small companies, yet their prices aren’t one of the most affordable, particularly when you think about that their functions just aren’t that progressed. Plans begin with $9.99/ month, but this only enables 500 clients, as well as costs rise rather sharply after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our full rates guide

Cons and pros


Is Constant Contact the appropriate e-newsletter solution for you?

Advised if:

You run events:

Constant Contact is fairly distinct in this regard, being just one of the few e-mail advertising and marketing tools to allow you to handle occasion invitations, registrations, as well as tickets . Remember that this attribute features its own costs: 5.4% + $0.80 for each and every ticket marketed or purchase performed.

Not recommended if:

You require sophisticated automation:

Remarkably, for the costs it bills, Constant Contact does not offer one of the most advanced automations. While they do supply triggered campaigns, autoresponders as well as abandoned cart campaigns (for Shopify just), you’ll discover that various other much less expensive tools use similar degrees of automation– MailerLite and also Sendinblue.

Score details


Ease of Use

Generally it’s simple to browse, though a bit dull-looking. You can get to a lot of locations within a number of clicks, though as they’ve included more performance, some things have ended up being a little surprise, for example, automations.

E-newsletter Creation


The editor is quickly, but light on functions, especially in the designing department. Besides that it’s simple to work with.



This is really standard, only enabling you to put easy greetings or call details. There is no if/then/else reasoning offered.

Email types

Timeless, autoresponders, basic automations, reoccuring newsletters, A/B screening, occasion registrations, surveys, discount coupons and also surveys .

Option and also Flexibility of Template Designs

Okay. There are around 200 (!) layouts to pick from, with varying degrees of top quality (some are decent, while others look a little standard and also dated). You can additionally go back to square one, as well as make use of a helpful attribute called ‘Brand your email’ to auto-generate a layout based on your internet site’s colors as well as logo.

Email Marketing Automation

They use autoresponders as well as abandoned cart campaigns for Shopify and WooCommerce. It additionally produces pre-defined call sectors based upon your customers’ communications with your on-line shop (e.g. repeat, lapsed and possible clients). Automations based on call triggers (e.g. e-mail opens up, clicks) are additionally readily available. It’s worth noting that the automations aren’t the most adaptable, as you can’t really combine conditions and activities as you can in numerous various other devices.

Checklist Management

You can develop sections from contact task, list subscription, contact information, tags, or ecommerce activity. You can likewise develop a segment from your call understandings and tag get in touches with based on call area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no customization with the form, and it simply provides a description box, basic field alternatives (which you can’t contribute to) and then a listing, or listings, that people can examine to be included in.


As you can see in our deliverability tests, Constant Contact does not do also badly, getting to the most prominent e-mail companies (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Records and Analysis

Along with common open and also click reports, spam, bounce and unsubscribe rates are also readily available. You additionally obtain click warmth maps, and some beneficial introduction records such as open as well as click patterns, opens up by gadget, % of get in touches with involved, and the majority of successful subject line. You can likewise compare campaigns. Advanced tracking such as social tracking isn’t offered.


The website and the tool are only available in English. You can pick to transform some of the non-editable e-mail areas (e.g. footer as well as personal privacy policy text) to one of 10 languages offered, mainly European.

Further Features

Spam- and Design-Testing

Spam testing isn’t offered, nonetheless, there is a function to check the email for errors ( missing out on links, placeholder text that hasn’t been upgraded, etc). There’s also a device that enables you to sneak peek exactly how e-mails will look for certain receivers, although this didn’t seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for just 5 examinations, it’s a little steep.

Jump Management

of course

Soft bounces are put on short-term hold for 15 days, and after that frown at. They are relocated right into a suspended bounce classification if it takes place again. They have actually a ‘ suggested for elimination’ filter available to check out these, yet do not eliminate them automatically.


of course

Import/export offered although it’s not as uncomplicated as it could be– you need to initially allow sophisticated e-mail approvals under Account Settings.

Storage available for photos and information


All strategies feature endless storage.

Pro Features



SPF and also DKIM are supported.

Very own Domain


Different degrees of account access


The Account Owner can likewise assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact use a large amount of combinations as well as apps , virtually 400.

Touchdown Page Builder


This is only readily available by means of their form contractor, and also it’s really basic. Instead, we ‘d advise these complimentary landing page home builders.

Consumer Support

3.5/ 5.

There are numerous channels of assistance, consisting of online chat, phone support, a data base as well as community-based support. However, I found that the conversation as well as phone support weren’t constantly available, which was a little frustrating. When I was able to get hold of chat assistance, nonetheless, I did find them to be helpful as well as responsive . Keep in mind that you’ll require to hire order to terminate your registration, which is quite frustrating.

General score.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks the majority of the boxes. The main concern right here, however, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves reiterate via their website, they are a device for small companies. And also, as such, it’s worth evaluating them on these terms. As mentioned over, they most definitely have enough of the basics covered to please most small companies, as well as if it were as straightforward as that then we would certainly recommend them more highly.

The issue, nowadays, is that there are plenty of other email devices offering even more than Constant Contact, and also for a great deal much less money. This consists of not just features, however additionally user experience. For the amount you pay with Constant Contact, you could find on your own using a lot extra effective tools such as ActiveCampaign and GetResponse.

They do pick up points for their good deliverability rates, combinations ( especially social media integrations), and also for enabling various gain access to levels for separate customers. As well as with recent improvements to automations and coverage, and also the addition of brand-new functions like a web site builder, it does look like they’re making an effort to boost the item. Yet their absence of sophisticated features makes it difficult to advise them over others at this rate point. (You’ll see we don’t provide them as a excellent Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would frankly assert that there may be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, and it can not be contrasted to Constant Contact’s simplified approach (it only includes autoresponders). They also offer robust records and also evaluation tools. On top of that, they are even less expensive than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one e-mail advertising devices on the market. It’s offered in 6 languages as well as includes sophisticated automation choices and also a integrated CRM.
  • GetResponse is a solid option. It comes with numerous sophisticated attributes (e.g. a webinar tool), has excellent automations and also supplies one of the most effective spam as well as layout testing tools we’ve ever before used. When compared to GetResponse, that’s why Constant Contact drops short.

We have a thorough overview with the very best choices to Constant Contact, check it out below. You can additionally check out our Smart Finder to see which newsletter solution is finest suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you ‘d such as to enter into the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. However, at $399/month, you ‘d be far better off taking a look at any one of these CRMs for local business, which will be much more economical. There are even plenty of excellent cost-free CRMs to select from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within company hrs Eastern time in order to terminate your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software application for local business. It safely stores your consumer data as well as supplies a protected method to handle your clients.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability tests.

In spite of these fancy numbers as well as functions, interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a tool for tiny organizations. The problem, these days, is that there are plenty of various other e-mail devices providing also a lot more than Constant Contact, and also for a whole lot less money. For the amount you pay with Constant Contact, you can discover yourself using a lot extra powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, and it can’t be compared to Constant Contact’s simplistic approach (it only features autoresponders).

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