Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Newsletter Always New

Constant Contact have actually been in the email marketing game because 1995. Throughout that time, they’ve handled to become one of the most pre-owned e-mail tools worldwide, after Mailchimp.

One point I noticed is that Constant Contact is very commonly the top selection for several various other evaluation internet sites. Normally, I am curious to see if our in-depth analysis creates the exact same result.

You might have had a look at the Constant Contact evaluations provided by individuals online, as well, and whilst they are rather positive, they might not offer you the whole picture. Our testimonial of Constant Contact is based upon a methodical strategy and also utilizes our sensible experience and also knowledge of loads of other easy and also innovative advertising and marketing automation tools.

What makes them unique is that they’ve included numerous functions throughout the years that few of their rivals sport, such as electronic product downloads, event administration, visit scheduling and social projects. These all contribute to the varied listing of email alternatives offered, along with automations and reoccuring e-newsletters.

Constant Contact boast a industry with around 400 applications and integrations that satisfy also one of the most niche of items. Regardless of these showy numbers and also attributes, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. Sufficient reason for us to take a more detailed look at Constant Contact’s ins & outs and inspect if it’s still appropriate in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is directed towards small businesses, but their rates aren’t the most cost effective, especially when you consider that their features simply aren’t that advanced. Strategies start from $9.99/ month, but this just enables 500 subscribers, and costs climb rather sharply after that.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more regarding Constant Contact’s plans in our total pricing guide

Pros as well as Cons


Is Constant Contact the best newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is quite unique in this regard, being among minority email advertising and marketing tools to permit you to handle event tickets, invites, and also enrollments . Remember that this attribute comes with its very own fees: 5.4% + $0.80 for each and every ticket sold or transaction performed.

Not advised if:

You require advanced automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t provide the most innovative automations. While they do use activated campaigns, autoresponders as well as deserted cart projects (for Shopify only), you’ll discover that much cheaper devices provide comparable levels of automation– MailerLite and Sendinblue, for instance.

Score information


Relieve of Use

Normally it’s very easy to browse, though a bit dull-looking. You can get to many locations within a number of clicks, though as they’ve included a lot more performance, some things have ended up being a little hidden, for instance, automations.

E-newsletter Creation


The editor is quick, however light on functions, especially in the designing division. Besides that it’s simple to deal with.



This is very fundamental, just permitting you to put simple introductions or contact details. There is no if/then/else reasoning offered.

Email types

Traditional, autoresponders, standard automations, recurring newsletters, A/B testing, event enrollments, surveys, surveys as well as discount coupons .

Option and also Flexibility of Template Designs

Okay. There are about 200 (!) design templates to select from, with differing levels of top quality (some are good, while others look a little basic as well as dated). You can additionally go back to square one, and make use of a useful attribute called ‘Brand your e-mail’ to auto-generate a layout based upon your site’s shades and logo.

Email Marketing Automation

It additionally produces pre-defined contact sectors based on your clients’ interactions with your on-line store (e.g. repeat, lapsed and prospective consumers). Automations based on get in touch with triggers (e.g. email opens, clicks) are additionally offered.

Listing Management

You can produce sections from contact activity, listing membership, get in touch with information, tags, or ecommerce task. You can also create a sector from your get in touch with understandings and tag contacts based upon call area requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the type, and also it merely offers a description box, fundamental area choices (which you can not add to) and then a checklist, or checklists, that individuals can examine to be added to.


As you can see in our deliverability examinations, Constant Contact does not perform as well badly, reaching one of the most preferred email companies (AOL, Gmail, Yahoo, and Outlook) most of the moment.

Records and Analysis

In enhancement to typical open and also click reports, spam, bounce as well as unsubscribe rates are additionally readily available. You additionally get click heat maps, and some useful overview reports such as open and click fads, opens by tool, % of calls engaged, and most successful subject line.


The device and also the site are just offered in English. You can pick to change some of the non-editable e-mail sections (e.g. footer and personal privacy policy message) to one of 10 languages offered, mostly European.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t available, nonetheless, there is a feature to inspect the e-mail for mistakes (missing web links, placeholder text that hasn’t been upgraded, etc). There’s also a tool that permits you to preview exactly how e-mails will search for specific receivers, although this didn’t appear to function when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management


Soft bounces are positioned on short-term hold for 15 days, and then dislike. If it happens again, they are moved into a put on hold bounce group. They have actually a ‘recommended for removal’ filter offered to check out these, but do not eliminate them automatically.



Import/export readily available although it’s not as straightforward as it could be– you need to first make it possible for sophisticated email consents under Account Settings.

Storage space readily available for data as well as pictures


All plans include endless storage space.

Pro Features



SPF and DKIM are supported.

Very own Domain


Different levels of account gain access to

of course

The Account Owner can additionally appoint duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a large quantity of combinations and apps , almost 400.

Touchdown Page Builder


This is just offered using their form contractor, and it’s very standard. Instead, we would certainly advise these cost-free landing web page contractors.

Customer Support

3.5/ 5.

There are numerous networks of support, consisting of online conversation, phone support, a data base and community-based support. However, I discovered that the chat and also phone support weren’t constantly available, which was a little frustrating. When I was able to acquire conversation assistance, however, I did locate them to be receptive and beneficial . Remember that you’ll require to call order to cancel your membership, which is quite annoying.

Overall rating.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks a lot of packages. The primary issue below, however, is that they’re asking a costs price for a sub-premium product.

Final thought.

As Constant Contact themselves repeat with their website, they are a device for local business. And, because of this, it’s worth evaluating them on these terms. As pointed out above, they most definitely have sufficient of the fundamentals covered to satisfy most local business, and if it were as easy as that then we would certainly recommend them more highly.

The problem, nowadays, is that there are lots of various other email tools supplying much more than Constant Contact, and also for a whole lot less money. This includes not just features, yet also individual experience. For the quantity you pay with Constant Contact, you might find on your own using much a lot more effective tools such as ActiveCampaign and also GetResponse.

They do get points for their respectable deliverability prices, integrations ( especially social media combinations), as well as for allowing various access levels for separate customers. As well as with recent enhancements to automations as well as reporting, and the addition of brand-new functions like a internet site building contractor, it does appear like they’re making an initiative to enhance the item. Yet their absence of innovative functions makes it tough to advise them over others at this rate factor. (You’ll see we do not provide them as a great Mailchimp choice, either.).

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly declare that there could be various other passions at play there.

Attempt Constant Contact now free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever before attempted, as well as it can’t be contrasted to Constant Contact’s simplified technique (it just includes autoresponders). They additionally provide robust reports as well as analysis tools. On top of that, they are even cheaper than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one email marketing tools on the marketplace. It’s offered in 6 languages and also includes sophisticated automation choices as well as a integrated CRM.
  • GetResponse is a solid choice. It features many advanced functions (e.g. a webinar device), has excellent automations as well as offers among the very best spam and also style screening tools we’ve ever before made use of. When compared to GetResponse, that’s why Constant Contact drops short.

We have a thorough overview with the very best choices to Constant Contact, check it out right here. You can also experiment with our Smart Finder to see which e-newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d like to obtain right into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM system. However, at $399/month, you ‘d be much better off taking a look at any of these CRMs for local business, which will be much more economical. There are also a lot of superb free CRMs to choose from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to cancel your account. Here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail marketing software for small companies. It safely shops your customer information and also supplies a safe way to handle your customers.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability prices are constantly good in our bi-annual deliverability tests.

Regardless of these fancy numbers and also features, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves state via their site, they are a device for tiny businesses. The problem, these days, is that there are plenty of other e-mail tools providing also extra than Constant Contact, and also for a great deal less cash. For the quantity you pay with Constant Contact, you could locate on your own utilizing a lot extra effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, as well as it can’t be compared to Constant Contact’s simple strategy (it just includes autoresponders).

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