Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Old Idea Or New

Constant Contact have actually been in the email advertising game given that 1995. Throughout that time, they’ve managed to become one of the most previously owned email devices in the world, after Mailchimp.

One thing I saw is that Constant Contact is really typically the leading choice for numerous other testimonial websites. Normally, I wonder to see if our thorough evaluation produces the same result.

You may have taken a look at the Constant Contact testimonials used by users online, too, and whilst they are pretty favorable, they may not provide you the whole picture. Our evaluation of Constant Contact is based upon a methodical strategy and utilizes our useful experience and knowledge of dozens of various other easy and advanced marketing automation tools.

What makes them unique is that they’ve included several functions throughout the years that few of their competitors sport, such as digital product downloads, occasion management, visit organizing and social projects. These all include in the varied listing of e-mail choices readily available, in addition to automations and persisting e-newsletters.

Constant Contact brag a marketplace with around 400 applications and combinations that deal with even the most specific niche of products. Despite these showy numbers and also attributes, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. If it’s still appropriate in the 21st century, Enough reason for us to take a better look at Constant Contact’s ins & outs as well as examine.
Find out listed below!

Constant Contact Summary

Constant Contact is directed towards small businesses, yet their rates aren’t the most cost effective, particularly when you consider that their functions simply aren’t that progressed. Strategies begin with $9.99/ month, however this only enables 500 subscribers, and costs increase rather greatly after that.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our complete rates guide

Pros and Cons


Is Constant Contact the ideal e-newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is rather one-of-a-kind in this regard, being just one of the few email marketing devices to enable you to handle event tickets, registrations, as well as invites . Remember that this attribute features its own costs: 5.4% + $0.80 for each ticket marketed or purchase carried out.

Not advised if:

You need advanced automation:

Surprisingly, for the costs it bills, Constant Contact doesn’t supply the most advanced automations. While they do use caused projects, autoresponders and also abandoned cart projects (for Shopify just), you’ll locate that other much more affordable devices provide similar degrees of automation– MailerLite as well as Sendinblue.

Ranking details


Alleviate of Use

Normally it’s very easy to browse, though a little bit dull-looking. You can reach a lot of areas within a couple of clicks, though as they’ve added a lot more capability, some points have become a little covert, for example, automations.

Newsletter Creation


The editor is quick, but light on functions, particularly in the styling division. Aside from that it’s simple to collaborate with.



This is extremely standard, only allowing you to put basic introductions or contact information. There is no if/then/else reasoning available.

Email kinds

Classic, autoresponders, fundamental automations, repeating newsletters, A/B screening, event registrations, surveys, surveys as well as promo codes .

Selection and Flexibility of Template Designs

Tolerable. There are around 200 (!) layouts to pick from, with differing levels of quality (some are respectable, while others look a little basic and outdated). You can likewise start from scratch, and make use of a handy attribute called ‘Brand your e-mail’ to auto-generate a layout based on your web site’s colors and also logo design.

Email Marketing Automation

They provide autoresponders and abandoned cart advocate Shopify as well as WooCommerce. It likewise generates pre-defined contact segments based on your clients’ interactions with your online store (e.g. repeat, lapsed as well as prospective consumers). Automations based upon get in touch with triggers (e.g. email opens, clicks) are also available. It’s worth keeping in mind that the automations aren’t the most versatile, as you can’t really incorporate conditions and actions as you can in lots of various other tools.

List Management

You can develop segments from contact activity, checklist subscription, call information, tags, or ecommerce activity. You can likewise produce a segment from your contact insights and tag get in touches with based on get in touch with field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the kind, and it simply provides a summary box, standard area options (which you can not add to) and afterwards a listing, or checklists, that people can inspect to be included in.


As you can see in our deliverability examinations, Constant Contact does not do as well severely, reaching one of the most prominent e-mail suppliers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Records and Analysis

In addition to typical open and click records, spam, bounce and unsubscribe rates are also offered. You also get click warm maps, as well as some helpful overview records such as open and click trends, opens by gadget, % of get in touches with involved, and many successful subject line. You can also compare projects. Advanced tracking such as social tracking isn’t offered.


Below’s where it obtains a bit unshaven. The device and the website are just offered in English. You can select to transform several of the non-editable e-mail areas (e.g. footer and privacy policy message) to one of 10 languages offered, mostly European. Support and the data base is offered in 4 languages. Somewhat complex, however at the very least there’s some effort to sustain multilingual customers as well as audiences.

More Features

Spam- as well as Design-Testing

Spam screening isn’t available, nevertheless, there is a function to examine the e-mail for errors (missing links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a device that enables you to sneak peek how e-mails will certainly look for specific receivers, although this didn’t appear to function when we examined it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management

of course

Soft bounces are placed on short-term hold for 15 days, and afterwards feel bitter. They are relocated into a suspended bounce group if it happens once again. They have actually a ‘ advised for elimination’ filter readily available to see these, but do not eliminate them immediately.


of course

Import/export available although it’s not as straightforward as it could be– you require to initially enable advanced email consents under Account Settings.

Storage readily available for information as well as images


All plans feature limitless storage.

Pro Features


of course

SPF as well as DKIM are supported.

Very own Domain


Various degrees of account gain access to


The Account Owner can additionally appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a large quantity of applications and also integrations , nearly 400.

Touchdown Page Builder


This is just readily available using their form builder, and it’s really standard. Rather, we would certainly advise these free landing web page building contractors.

Customer Support

3.5/ 5.

There are numerous networks of support, consisting of real-time conversation, phone support, a knowledge base and community-based support. I located that the chat and also phone support weren’t always offered, which was a little irritating.

General ranking.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks the majority of packages. The primary issue here, however, is that they’re asking a premium price for a sub-premium item.


As Constant Contact themselves state through their site, they are a tool for small businesses. As well as, because of this, it’s worth assessing them on these terms. As stated above, they definitely have sufficient of the essentials covered to satisfy most local business, and also if it were as basic as that after that we would certainly advise them more very.

The problem, these days, is that there are plenty of other email tools using much more than Constant Contact, and for a whole lot much less cash. This includes not only includes, but also individual experience. Actually, for the amount you pay with Constant Contact, you can find yourself utilizing far more effective devices such as ActiveCampaign as well as GetResponse.

And also with current enhancements to automations and reporting, as well as the addition of brand-new functions like a web site building contractor, it does look like they’re making an initiative to boost the product. Their lack of advanced attributes makes it difficult to recommend them over others at this rate point.

So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the internet, I would strongly claim that there might be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever before tried, as well as it can’t be compared to Constant Contact’s simple technique (it just features autoresponders). They likewise provide durable records and also evaluation devices. They are even less expensive than Constant Contact.
  • Sendinblue is among the least expensive all-in-one email advertising tools on the marketplace. It’s available in 6 languages as well as includes innovative automation alternatives as well as a integrated CRM.
  • GetResponse is a strong alternative. It includes lots of sophisticated attributes (e.g. a webinar tool), provides and has excellent automations one of the very best spam and layout testing tools we’ve ever utilized. That’s why Constant Contact fails when compared to GetResponse.

We have a detailed overview with the most effective options to Constant Contact, check it out below. You can also check out our Smart Finder to see which e-newsletter service is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you ‘d like to enter into the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM platform. At $399/month, you ‘d be much far better off taking a appearance at any of these CRMs for tiny organizations, which will be far extra cost effective. There are even lots of superb complimentary CRMs to select from.

Exactly how can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within organization hrs Eastern time in order to terminate your account. Below is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising and marketing software application for small businesses. It securely shops your client information as well as offers a safe and secure means to manage your customers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability examinations.

Despite these showy numbers as well as attributes, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves restate with their site, they are a tool for little companies. The issue, these days, is that there are lots of various other email devices using even extra than Constant Contact, and also for a great deal less money. For the amount you pay with Constant Contact, you could discover yourself utilizing much extra powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, as well as it can’t be compared to Constant Contact’s simple method (it just includes autoresponders).

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