Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Opt Out Rule

Constant Contact have been in the e-mail marketing video game considering that 1995. During that time, they’ve handled to turn into one of one of the most secondhand email devices on the planet, after Mailchimp.

One point I noticed is that Constant Contact is really frequently the top selection for several other testimonial internet sites. Normally, I wonder to see if our detailed evaluation creates the same outcome.

You could have taken a look at the Constant Contact reviews used by individuals online, as well, and whilst they are quite favorable, they may not give you the whole picture. Our testimonial of Constant Contact is based on a methodical approach as well as utilizes our practical experience and also knowledge of lots of other basic as well as advanced advertising and marketing automation tools.

What makes them special is that they’ve included a number of functions for many years that few of their competitors sport, such as electronic item downloads, event administration, visit scheduling and also social projects. These all include in the varied listing of email alternatives offered, along with automations as well as persisting e-newsletters.

Constant Contact brag a market with around 400 applications as well as combinations that satisfy even the most particular niche of products. Regardless of these flashy numbers and also functions, interest in Constant Contact appears to be on the decline, at least according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a closer look at Constant Contact’s outs & ins and examine.
Find out below!

Constant Contact Summary

Constant Contact is routed towards local business, but their rates aren’t the most affordable, specifically when you consider that their features simply aren’t that advanced. Strategies begin with $9.99/ month, yet this just enables 500 customers, and also rates increase pretty greatly after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our full pricing guide

Cons and pros


Is Constant Contact the best e-newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is rather distinct in this regard, being among minority e-mail advertising and marketing devices to enable you to handle occasion invites, tickets, and also registrations . Remember that this attribute comes with its very own fees: 5.4% + $0.80 for every ticket offered or transaction performed.

Not advised if:

You need sophisticated automation:

Surprisingly, for the premium it charges, Constant Contact does not provide one of the most advanced automations. While they do use set off campaigns, autoresponders as well as deserted cart campaigns (for Shopify only), you’ll locate that other more affordable devices offer similar degrees of automation– MailerLite and also Sendinblue, for example.

Rating details


Alleviate of Use

Typically it’s simple to browse, though a little bit dull-looking. You can get to many places within a couple of clicks, though as they’ve included extra functionality, some points have actually become a little hidden, for instance, automations.

Newsletter Creation


The editor is fast, however light on attributes, specifically in the designing division. Apart from that it’s easy to work with.



This is very standard, only permitting you to put easy greetings or get in touch with information. There is no if/then/else reasoning available.

Email types

Traditional, autoresponders, basic automations, persisting newsletters, A/B screening, event enrollments, polls, surveys and also coupons .

Choice and also Flexibility of Template Designs

Not poor. You can also begin from scratch, as well as make use of a convenient attribute called ‘Brand your email’ to auto-generate a layout based on your internet site’s shades as well as logo.

Email Marketing Automation

It additionally creates pre-defined contact sectors based on your customers’ communications with your on-line store (e.g. repeat, expired and prospective customers). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are likewise available.

Listing Management

You can develop sectors from call task, list subscription, call details, tags, or ecommerce activity. You can likewise produce a section from your call understandings and tag contacts based upon get in touch with area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the kind, and also it just offers a description box, basic field options (which you can’t contribute to) and after that a list, or checklists, that individuals can check to be added to.


As you can see in our deliverability tests, Constant Contact does not carry out also badly, getting to one of the most preferred email service providers (AOL, Gmail, Yahoo, and Outlook) most of the moment.

Reports as well as Analysis

In enhancement to standard open as well as click records, spam, bounce and also unsubscribe rates are also offered. You additionally obtain click warmth maps, as well as some useful overview reports such as open and also click patterns, opens by gadget, % of contacts involved, and a lot of effective subject line.


Here’s where it gets a little bit hairy. The device and the site are just offered in English. You can choose to alter a few of the non-editable email areas (e.g. footer as well as privacy plan message) to among 10 languages readily available, mainly European. Assistance and also the knowledge base is readily available in 4 languages. Somewhat confusing, however at the very least there’s some initiative to sustain multilingual individuals and also audiences.

Further Features

Spam- and Design-Testing

Spam screening isn’t offered, however, there is a feature to examine the email for mistakes ( missing out on links, placeholder text that hasn’t been updated, and so on). There’s likewise a device that permits you to preview just how emails will try to find specific receivers, although this really did not seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are placed on momentary hold for 15 days, and afterwards frown at. They are relocated into a suspended bounce classification if it occurs once more. They have actually a ‘recommended for elimination’ filter available to see these, however don’t remove them immediately.


of course

Import/export offered although it’s not as simple as it could be– you require to first enable innovative e-mail permissions under Account Settings.

Storage space available for information as well as images


All strategies feature endless storage space.

Pro Features



SPF and DKIM are sustained.

Own Domain


Various degrees of account access


The Account Owner can likewise designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a substantial amount of apps and integrations , almost 400.

Landing Page Builder


This is just readily available via their form contractor, and also it’s really standard. Instead, we would certainly advise these cost-free touchdown web page builders.

Customer Support

3.5/ 5.

There are numerous networks of assistance, consisting of live chat, phone support, a knowledge base and community-based assistance. I located that the chat and phone assistance weren’t constantly offered, which was a little discouraging.

General rating.

3.6/ 5.

For a standard email device, Constant Contact ticks most of the boxes. The main issue below, though, is that they’re asking a premium price for a sub-premium product.


As Constant Contact themselves reiterate with their site, they are a tool for local business. And also, because of this, it’s worth evaluating them on these terms. As stated over, they definitely have sufficient of the fundamentals covered to satisfy most small companies, and if it were as simple as that then we would certainly suggest them more highly.

The problem, nowadays, is that there are a lot of various other e-mail devices providing much more than Constant Contact, and also for a great deal much less cash. This consists of not only features, but additionally individual experience. As a matter of fact, for the amount you pay with Constant Contact, you could find yourself making use of much more effective devices such as ActiveCampaign and GetResponse.

As well as with recent enhancements to automations and coverage, and the addition of new attributes like a internet site building contractor, it does look like they’re making an initiative to enhance the product. Their lack of advanced attributes makes it challenging to suggest them over others at this price factor.

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would strongly claim that there might be various other passions at play there.

Attempt Constant Contact now free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever attempted, and also it can not be contrasted to Constant Contact’s simple approach (it only features autoresponders). They also offer robust records and also analysis tools. On top of that, they are even more affordable than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one e-mail advertising tools on the marketplace. It’s offered in 6 languages and also comes with sophisticated automation choices and a integrated CRM.
  • GetResponse is a solid alternative. It comes with many advanced features (e.g. a webinar device), provides and has outstanding automations one of the very best spam and design screening tools we’ve ever used. That’s why Constant Contact fails when contrasted to GetResponse.

We have a thorough guide with the most effective options to Constant Contact, check it out here. You can likewise try our Smart Finder to see which e-newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact by far. If you would certainly such as to get into the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM system. At $399/month, you would certainly be much better off taking a look at any of these CRMs for little organizations, which will be far extra cost effective. There are also plenty of exceptional cost-free CRMs to pick from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to terminate your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail marketing software for small companies. It securely stores your customer information as well as uses a safe way to handle your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are continually good in our bi-annual deliverability examinations.

Regardless of these showy numbers and attributes, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat with their site, they are a tool for tiny businesses. The issue, these days, is that there are plenty of various other e-mail tools supplying also a lot more than Constant Contact, and for a great deal much less money. For the amount you pay with Constant Contact, you could find yourself utilizing a lot a lot more effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and also it can not be compared to Constant Contact’s simplified method (it just features autoresponders).

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