Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the email advertising and marketing video game considering that 1995. Throughout that time, they’ve taken care of to become one of the most secondhand email tools in the world, after Mailchimp.

One point I saw is that Constant Contact is extremely commonly the leading option for many other review internet sites. Normally, I wonder to see if our in-depth analysis produces the exact same end result.

You might have checked out the Constant Contact reviews supplied by users online, also, and whilst they are rather positive, they might not offer you the whole picture. Our testimonial of Constant Contact is based upon a systematic method and also uses our useful experience as well as knowledge of loads of other straightforward as well as innovative marketing automation devices.

What makes them special is that they’ve added a number of features over the years that few of their competitors sport, such as electronic item downloads, event administration, visit scheduling and also social campaigns. These all include in the diverse checklist of email choices offered, in addition to automations as well as recurring e-newsletters.

Constant Contact boast a industry with around 400 apps as well as assimilations that cater to even the most particular niche of products. Despite these fancy numbers and attributes, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. Enough reason for us to take a better look at Constant Contact’s ins & outs and check if it’s still pertinent in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is guided in the direction of small businesses, but their rates aren’t the most budget friendly, especially when you consider that their attributes just aren’t that advanced. Strategies begin with $9.99/ month, but this just permits 500 subscribers, as well as costs rise rather dramatically afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our full prices overview

Cons as well as pros


Is Constant Contact the ideal newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is fairly distinct in this regard, being just one of minority email advertising devices to enable you to take care of event registrations, tickets, and also invitations . Keep in mind that this attribute features its very own costs: 5.4% + $0.80 for each ticket offered or purchase conducted.

Not suggested if:

You require advanced automation:

Surprisingly, for the premium it charges, Constant Contact does not supply the most advanced automations. While they do supply caused projects, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll find that other much more affordable tools provide comparable levels of automation– MailerLite and Sendinblue.

Rating details


Ease of Use

Typically it’s easy to navigate, though a little bit dull-looking. You can reach the majority of areas within a couple of clicks, though as they’ve added extra capability, some things have actually become a little hidden, for example, automations.

Newsletter Creation


The editor is fast, but light on attributes, particularly in the designing department. Aside from that it’s very easy to deal with.



This is really standard, only enabling you to place basic introductions or call information. There is no if/then/else logic available.

Email kinds

Timeless, autoresponders, standard automations, repeating newsletters, A/B testing, event registrations, studies, polls as well as coupons .

Option and also Flexibility of Template Designs

Tolerable. There are around 200 (!) templates to pick from, with varying levels of quality (some are respectable, while others look a little basic and also outdated). You can additionally go back to square one, and also use a convenient attribute called ‘Brand your email’ to auto-generate a theme based on your site’s shades and logo design.

Email Marketing Automation

They use autoresponders as well as abandoned cart advocate Shopify and also WooCommerce. It also generates pre-defined call sections based upon your clients’ interactions with your on the internet store (e.g. repeat, expired and also possible customers). Automations based upon get in touch with triggers (e.g. email opens, clicks) are additionally available. It’s worth noting that the automations aren’t one of the most versatile, as you can not truly combine conditions and actions as you can in several various other tools.

Listing Management

You can develop segments from contact task, checklist membership, get in touch with details, tags, or ecommerce activity. You can also create a segment from your contact insights as well as tag get in touches with based upon call area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the form, as well as it simply offers a description box, fundamental area alternatives (which you can not include in) and after that a checklist, or checklists, that people can inspect to be added to.


As you can see in our deliverability examinations, Constant Contact does not do also badly, reaching the most preferred e-mail suppliers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Reports and also Analysis

In addition to conventional open and click records, spam, bounce and unsubscribe prices are also available. You likewise obtain click heat maps, and also some valuable introduction reports such as open and also click fads, opens up by gadget, % of calls involved, and the majority of effective subject line.


Right here’s where it obtains a little bit hirsute. The website and also the tool are just available in English. You can select to alter some of the non-editable e-mail areas (e.g. footer and also personal privacy plan message) to one of 10 languages offered, mostly European. Assistance and the knowledge base is offered in 4 languages. A little complex, but at the very least there’s some initiative to sustain multilingual customers as well as audiences.

Further Features

Spam- and Design-Testing

Spam testing isn’t available, nonetheless, there is a attribute to inspect the email for mistakes ( missing out on web links, placeholder message that hasn’t been updated, etc). There’s also a device that allows you to sneak peek exactly how emails will certainly look for particular recipients, although this really did not appear to function when we checked it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are placed on momentary hold for 15 days, and then feel bitter. They are moved into a put on hold bounce category if it happens again. They have a ‘ suggested for elimination’ filter offered to view these, but do not remove them instantly.



Import/export readily available although it’s not as simple as maybe– you need to first allow sophisticated e-mail permissions under Account Settings.

Storage available for data as well as photos


All plans include limitless storage.

Pro Features



SPF and also DKIM are sustained.

Own Domain


Various degrees of account access


The Account Owner can additionally assign duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a enormous quantity of applications and also assimilations , almost 400.

Touchdown Page Builder


This is only offered via their kind building contractor, and it’s very standard. Instead, we ‘d suggest these complimentary landing web page contractors.

Consumer Support

3.5/ 5.

There are several channels of support, including live conversation, phone support, a knowledge base and community-based assistance. I found that the conversation and also phone support weren’t always available, which was a little aggravating.

Overall score.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks a lot of the boxes. The major issue right here, though, is that they’re asking a costs price for a sub-premium item.


As Constant Contact themselves restate with their website, they are a device for small businesses. And, because of this, it’s worth assessing them on these terms. As mentioned above, they absolutely have sufficient of the fundamentals covered to please most local business, and if it were as basic as that after that we ‘d suggest them extra extremely.

The problem, nowadays, is that there are lots of other email tools using even more than Constant Contact, and for a great deal less money. This consists of not only includes, yet likewise customer experience. For the quantity you pay with Constant Contact, you might discover on your own making use of a lot extra effective devices such as ActiveCampaign and GetResponse.

They do get points for their decent deliverability rates, assimilations (particularly social media sites assimilations), as well as for enabling different access degrees for different individuals. And with current enhancements to automations and also coverage, as well as the enhancement of new features like a web site building contractor, it does resemble they’re making an effort to enhance the product. Their lack of innovative features makes it hard to recommend them over others at this price factor. (You’ll see we do not list them as a great Mailchimp option, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would frankly declare that there might be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever before tried, and it can not be compared to Constant Contact’s simplistic method (it only features autoresponders). They also provide durable reports and also evaluation tools. On top of that, they are also less expensive than Constant Contact.
  • Sendinblue is among the cheapest all-in-one email advertising and marketing devices on the market. It’s readily available in 6 languages as well as comes with advanced automation options and also a built-in CRM.
  • GetResponse is a strong choice. It comes with numerous sophisticated attributes (e.g. a webinar device), has outstanding automations and supplies among the most effective spam and also design screening tools we’ve ever utilized. When compared to GetResponse, that’s why Constant Contact drops short.

We have a detailed overview with the very best choices to Constant Contact, check it out here. You can also check out our Smart Finder to see which e-newsletter service is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d like to obtain into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. However, at $399/month, you ‘d be far better off having a look at any one of these CRMs for local business, which will be much more inexpensive. There are also a lot of exceptional cost-free CRMs to select from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within service hours Eastern time in order to cancel your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising and marketing software program for small businesses. It safely stores your customer data as well as offers a secure way to manage your clients.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability examinations.

In spite of these fancy numbers as well as functions, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves repeat with their website, they are a tool for little businesses. The issue, these days, is that there are lots of other email tools supplying even a lot more than Constant Contact, and for a lot less cash. For the quantity you pay with Constant Contact, you might find on your own making use of much more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, as well as it can’t be contrasted to Constant Contact’s simplistic method (it only includes autoresponders).

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