Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Research

Constant Contact have remained in the email advertising game because 1995. Throughout that time, they’ve handled to become one of one of the most pre-owned e-mail tools in the world, after Mailchimp.

One point I noticed is that Constant Contact is really usually the top selection for many various other review websites. Naturally, I am curious to see if our in-depth analysis generates the same end result.

You could have had a look at the Constant Contact evaluations supplied by customers online, too, as well as whilst they are rather favorable, they may not provide you the whole picture. Our testimonial of Constant Contact is based on a methodical strategy and also utilizes our useful experience as well as understanding of loads of various other easy as well as innovative marketing automation tools.

What makes them special is that they’ve added a number of functions over the years that few of their competitors sport, such as digital item downloads, event monitoring, consultation scheduling and also social campaigns. These all include in the varied list of e-mail options offered, in addition to automations as well as reoccuring newsletters.

Constant Contact brag a industry with around 400 apps as well as integrations that cater to even one of the most niche of products. Regardless of these showy numbers and features, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Sufficient reason for us to take a better consider Constant Contact’s ins & outs and inspect if it’s still relevant in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is routed towards local business, yet their prices aren’t one of the most budget-friendly, specifically when you take into consideration that their functions simply aren’t that progressed. Strategies begin with $9.99/ month, however this only enables 500 subscribers, as well as rates increase rather dramatically after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s plans in our complete pricing guide

Pros and Cons


Is Constant Contact the best e-newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is quite unique in this regard, being among minority email advertising tools to enable you to take care of occasion tickets, invitations, and enrollments . Bear in mind that this function comes with its own costs: 5.4% + $0.80 for every ticket offered or transaction carried out.

Not advised if:

You need innovative automation:

Surprisingly, for the costs it bills, Constant Contact does not supply one of the most innovative automations. While they do supply activated projects, autoresponders and abandoned cart projects (for Shopify just), you’ll locate that various other much more affordable tools supply comparable degrees of automation– MailerLite and also Sendinblue.

Score details


Alleviate of Use

Generally it’s easy to navigate, though a little bit dull-looking. You can get to a lot of areas within a number of clicks, though as they’ve included much more performance, some points have become a little hidden, as an example, automations.

Newsletter Creation


The editor is quickly, yet light on attributes, particularly in the designing department. Aside from that it’s easy to deal with.


of course

This is really fundamental, just permitting you to put straightforward introductions or call details. There is no if/then/else logic available.

Email kinds

Traditional, autoresponders, standard automations, recurring newsletters, A/B screening, event enrollments, surveys, surveys and discount coupons .

Option as well as Flexibility of Template Designs

Not poor. You can additionally start from scrape, as well as utilize a handy feature called ‘Brand your email’ to auto-generate a theme based on your site’s shades as well as logo design.

Email Marketing Automation

They offer autoresponders as well as deserted cart advocate Shopify and also WooCommerce. It likewise generates pre-defined call sectors based on your clients’ interactions with your on the internet shop (e.g. repeat, lapsed and also possible consumers). Automations based upon get in touch with triggers (e.g. email opens, clicks) are likewise readily available. It’s worth keeping in mind that the automations aren’t the most versatile, as you can’t really integrate problems and also activities as you can in numerous other tools.

List Management

You can produce sectors from call activity, listing subscription, get in touch with details, tags, or ecommerce activity. You can additionally create a sector from your contact insights and tag contacts based upon call area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the form, as well as it merely offers a summary box, fundamental area alternatives (which you can’t add to) and afterwards a list, or checklists, that individuals can examine to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not perform too badly, reaching the most prominent e-mail companies (AOL, Gmail, Yahoo, and Outlook) most of the time.

Reports and also Analysis

In enhancement to standard open and also click records, spam, bounce and unsubscribe rates are also available. You also obtain click heat maps, as well as some beneficial overview records such as open and click patterns, opens by gadget, % of get in touches with engaged, and many effective subject line.


Right here’s where it obtains a bit unshaven. The site and the device are just available in English. You can select to change several of the non-editable e-mail sections (e.g. footer and also privacy policy text) to one of 10 languages readily available, mostly European. Assistance and the knowledge base is available in 4 languages. Somewhat complex, yet a minimum of there’s some initiative to sustain multilingual customers and target markets.

Additional Features

Spam- as well as Design-Testing

Spam testing isn’t available, nevertheless, there is a attribute to check the email for errors (missing links, placeholder text that hasn’t been updated, and so on). There’s additionally a device that permits you to preview just how e-mails will look for specific recipients, although this didn’t appear to function when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management

of course

Soft bounces are placed on momentary hold for 15 days, and afterwards dislike. They are moved right into a put on hold bounce classification if it happens once again. They have actually a ‘ suggested for elimination’ filter offered to watch these, however do not remove them automatically.



Import/export readily available although it’s not as uncomplicated as it could be– you require to first make it possible for advanced email authorizations under Account Settings.

Storage offered for information and also pictures


All plans come with limitless storage space.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Different levels of account access


The Account Owner can likewise designate roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a massive quantity of apps as well as integrations , practically 400.

Touchdown Page Builder


This is only offered via their form contractor, and it’s very fundamental. Instead, we would certainly recommend these totally free landing page home builders.

Customer Support

3.5/ 5.

There are a number of networks of support, consisting of online conversation, phone assistance, a knowledge base as well as community-based support. I discovered that the chat and also phone support weren’t constantly available, which was a little discouraging.

Overall rating.

3.6/ 5.

For a basic email device, Constant Contact ticks the majority of the boxes. The main problem here, though, is that they’re asking a premium price for a sub-premium item.


As Constant Contact themselves state through their site, they are a device for local business. As well as, as such, it’s worth examining them on these terms. As stated above, they definitely have sufficient of the fundamentals covered to please most local business, and also if it were as straightforward as that after that we ‘d suggest them much more highly.

The issue, these days, is that there are lots of other e-mail tools offering much more than Constant Contact, and for a lot much less money. This consists of not only features, yet also individual experience. For the quantity you pay with Constant Contact, you can discover yourself utilizing a lot a lot more powerful devices such as ActiveCampaign as well as GetResponse.

As well as with current improvements to automations and also coverage, as well as the enhancement of brand-new attributes like a website builder, it does look like they’re making an initiative to improve the item. Their lack of innovative functions makes it tough to recommend them over others at this price point.

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would boldly claim that there could be other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever before attempted, as well as it can not be contrasted to Constant Contact’s simple method (it just features autoresponders). They additionally supply robust reports as well as evaluation tools. On top of that, they are even less costly than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one e-mail advertising and marketing devices on the marketplace. It’s readily available in 6 languages and features innovative automation alternatives and a built-in CRM.
  • GetResponse is a strong alternative. It features lots of innovative attributes (e.g. a webinar device), offers as well as has exceptional automations among the very best spam and style testing devices we’ve ever before made use of. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a comprehensive guide with the most effective alternatives to Constant Contact, check it out here. You can also experiment with our Smart Finder to see which newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you would certainly such as to enter into the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. Nonetheless, at $399/month, you ‘d be much better off having a look at any one of these CRMs for local business, which will be even more budget-friendly. There are even plenty of superb free CRMs to choose from.

Just how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within business hours Eastern time in order to cancel your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email marketing software for small companies. It safely shops your client information as well as uses a safe method to handle your subscribers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability prices are regularly good in our bi-annual deliverability tests.

In spite of these flashy numbers and also functions, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves state via their site, they are a device for little businesses. The concern, these days, is that there are plenty of various other email tools supplying also extra than Constant Contact, and for a great deal much less money. For the amount you pay with Constant Contact, you can find yourself using much extra effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, as well as it can’t be contrasted to Constant Contact’s simple approach (it just features autoresponders).

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