Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Review 2014

Constant Contact have actually remained in the e-mail marketing video game since 1995. During that time, they’ve handled to turn into one of one of the most pre-owned e-mail tools on the planet, after Mailchimp.

One thing I noticed is that Constant Contact is extremely typically the top selection for several other evaluation sites. Normally, I am curious to see if our comprehensive analysis creates the exact same end result.

You may have had a look at the Constant Contact reviews offered by users online, too, and also whilst they are pretty favorable, they may not give you the whole picture. Our evaluation of Constant Contact is based on a systematic technique and also uses our functional experience and expertise of dozens of other simple as well as advanced marketing automation devices.

What makes them special is that they’ve added numerous attributes for many years that few of their competitors sport, such as electronic product downloads, occasion administration, appointment organizing and social projects. These all include in the varied checklist of email choices available, along with automations and persisting newsletters.

Constant Contact boast a marketplace with around 400 applications and also assimilations that satisfy even the most particular niche of products. Regardless of these fancy numbers and also functions, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Sufficient reason for us to take a closer consider Constant Contact’s ins & outs as well as examine if it’s still relevant in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is guided towards small companies, yet their prices aren’t the most inexpensive, specifically when you think about that their features simply aren’t that progressed. Plans start from $9.99/ month, yet this just allows for 500 clients, and also prices rise pretty dramatically after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our complete pricing guide

Cons as well as pros


Is Constant Contact the best e-newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is fairly unique in this regard, being just one of minority email marketing tools to enable you to handle event tickets, registrations, as well as invites . Bear in mind that this attribute includes its own costs: 5.4% + $0.80 for each and every ticket sold or deal conducted.

Not advised if:

You require advanced automation:

Surprisingly, for the costs it bills, Constant Contact does not provide the most sophisticated automations. While they do provide triggered projects, autoresponders and also deserted cart projects (for Shopify only), you’ll discover that other much cheaper devices use similar levels of automation– MailerLite and also Sendinblue, for example.

Rating information


Alleviate of Use

Normally it’s easy to browse, though a little bit dull-looking. You can reach most areas within a number of clicks, though as they’ve included extra performance, some points have ended up being a little surprise, for example, automations.

Newsletter Creation


The editor is fast, but light on functions, particularly in the designing division. Aside from that it’s very easy to deal with.


of course

This is very basic, only enabling you to put simple introductions or get in touch with information. There is no if/then/else reasoning readily available.

Email kinds

Traditional, autoresponders, basic automations, repeating e-newsletters, A/B screening, occasion enrollments, surveys, discount coupons as well as studies .

Choice and also Flexibility of Template Designs

Tolerable. There are around 200 (!) themes to select from, with differing degrees of quality (some are suitable, while others look a little basic as well as dated). You can additionally go back to square one, and make use of a convenient attribute called ‘Brand your e-mail’ to auto-generate a template based upon your website’s shades as well as logo design.

Email Marketing Automation

They supply autoresponders as well as abandoned cart advocate Shopify and WooCommerce. It also creates pre-defined get in touch with segments based on your customers’ communications with your on the internet store (e.g. repeat, expired and also potential consumers). Automations based on call triggers (e.g. e-mail opens up, clicks) are also offered. It’s worth keeping in mind that the automations aren’t the most versatile, as you can not actually incorporate conditions and actions as you can in numerous various other tools.

Checklist Management

You can develop segments from call task, listing subscription, contact information, tags, or ecommerce activity. You can likewise produce a segment from your call insights as well as tag contacts based upon contact area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the form, and it merely uses a summary box, fundamental area choices (which you can not contribute to) and afterwards a checklist, or listings, that individuals can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not perform also badly, reaching the most popular e-mail service providers (AOL, Gmail, Yahoo, and also Outlook) the majority of the time.

Reports as well as Analysis

Along with conventional open as well as click reports, spam, bounce and also unsubscribe prices are likewise readily available. You additionally obtain click warmth maps, as well as some beneficial summary reports such as open as well as click fads, opens up by gadget, % of get in touches with engaged, and a lot of successful subject line. You can likewise contrast projects. Nonetheless, advanced tracking such as social tracking isn’t available.


The device as well as the website are only readily available in English. You can choose to change some of the non-editable e-mail areas (e.g. footer and also personal privacy plan text) to one of 10 languages available, mostly European.

Further Features

Spam- and also Design-Testing

Spam testing isn’t offered, nonetheless, there is a function to inspect the email for mistakes ( missing out on web links, placeholder message that hasn’t been updated, etc). There’s also a tool that enables you to sneak peek how e-mails will try to find certain recipients, although this really did not seem to function when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are placed on temporary hold for 15 days, and afterwards frown at. If it takes place once more, they are moved into a suspended bounce classification. They have actually a ‘recommended for removal’ filter available to check out these, but do not remove them automatically.



Import/export readily available although it’s not as uncomplicated as it could be– you require to initially make it possible for innovative e-mail permissions under Account Settings.

Storage space readily available for photos and data


All strategies come with unlimited storage space.

Pro Features



SPF and DKIM are supported.

Own Domain


Various degrees of account access


The Account Owner can likewise assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact offer a substantial amount of assimilations and apps , almost 400.

Touchdown Page Builder


This is just available using their type builder, as well as it’s really standard. Instead, we ‘d recommend these totally free landing page home builders.

Consumer Support

3.5/ 5.

There are a number of networks of assistance, consisting of live chat, phone support, a understanding base and community-based assistance. I located that the chat and also phone assistance weren’t always available, which was a little irritating.

Overall rating.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks most of the boxes. The main issue here, though, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves repeat via their website, they are a tool for small businesses. And, thus, it’s worth examining them on these terms. As mentioned over, they absolutely have sufficient of the fundamentals covered to please most small businesses, and also if it were as simple as that then we ‘d suggest them a lot more very.

The issue, nowadays, is that there are plenty of other email devices offering much more than Constant Contact, as well as for a great deal much less cash. This includes not only includes, but also user experience. Actually, for the quantity you pay with Constant Contact, you can find yourself making use of far more effective devices such as ActiveCampaign as well as GetResponse.

They do get points for their good deliverability prices, assimilations ( especially social media sites combinations), and for allowing various accessibility levels for different customers. And with recent enhancements to automations and reporting, and the addition of new features like a internet site builder, it does appear like they’re making an initiative to improve the item. Yet their absence of sophisticated features makes it challenging to suggest them over others at this rate point. (You’ll see we do not list them as a good Mailchimp option, either.).

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would strongly assert that there might be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simplistic approach (it only includes autoresponders). They likewise provide durable records and also analysis tools. On top of that, they are also more affordable than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one e-mail advertising tools on the market. It’s offered in 6 languages and comes with innovative automation options and also a integrated CRM.
  • GetResponse is a solid alternative. It comes with lots of sophisticated features (e.g. a webinar tool), has excellent automations as well as supplies one of the best spam and also style screening tools we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a in-depth overview with the best alternatives to Constant Contact, check it out right here. You can also check out our Smart Finder to see which newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you would certainly like to enter into the details, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. Nonetheless, at $399/month, you would certainly be much better off having a look at any of these CRMs for small businesses, which will certainly be even more inexpensive. There are even a lot of superb complimentary CRMs to pick from.

Just how can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to cancel your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail marketing software program for small companies. It safely shops your consumer information as well as offers a safe and secure way to handle your customers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability prices are regularly good in our bi-annual deliverability examinations.

In spite of these flashy numbers as well as functions, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a tool for little services. The concern, these days, is that there are lots of various other email devices offering even more than Constant Contact, and also for a whole lot less cash. For the amount you pay with Constant Contact, you might locate on your own using much more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and also it can not be compared to Constant Contact’s simplified technique (it just includes autoresponders).

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