Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Rules

Constant Contact have actually remained in the email advertising and marketing video game because 1995. During that time, they’ve taken care of to turn into one of one of the most previously owned e-mail tools in the world, after Mailchimp.

One thing I discovered is that Constant Contact is very commonly the top selection for many various other review web sites. Normally, I wonder to see if our comprehensive analysis generates the very same end result.

You might have had a look at the Constant Contact testimonials used by customers online, also, and also whilst they are rather positive, they might not provide you the whole picture. Our evaluation of Constant Contact is based upon a methodical technique and also utilizes our sensible experience as well as knowledge of lots of other easy as well as innovative advertising and marketing automation devices.

What makes them special is that they’ve added a number of features throughout the years that few of their rivals sport, such as electronic item downloads, occasion management, visit organizing and social projects. These all add to the diverse list of email options offered, in addition to automations as well as reoccuring e-newsletters.

Constant Contact brag a industry with around 400 apps and assimilations that deal with also the most particular niche of products. Yet despite these showy numbers as well as attributes, passion in Constant Contact appears to be on the decline, at least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a closer look at Constant Contact’s outs & ins and inspect.
Discover below!

Constant Contact Summary

Constant Contact is guided towards small businesses, but their rates aren’t one of the most affordable, particularly when you take into consideration that their features just aren’t that progressed. Strategies start from $9.99/ month, yet this only allows for 500 clients, as well as prices rise pretty greatly afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our full rates guide

Cons and pros


Is Constant Contact the right newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is fairly special in this regard, being just one of minority email advertising devices to permit you to handle event enrollments, tickets, as well as invitations . Keep in mind that this function includes its very own fees: 5.4% + $0.80 for each and every ticket sold or purchase performed.

Not advised if:

You need innovative automation:

Surprisingly, for the premium it charges, Constant Contact does not offer the most innovative automations. While they do provide set off projects, autoresponders and abandoned cart campaigns (for Shopify only), you’ll find that other much less costly devices use similar degrees of automation– MailerLite as well as Sendinblue.

Ranking details


Ease of Use

Typically it’s easy to navigate, though a bit dull-looking. You can get to the majority of areas within a couple of clicks, though as they’ve included a lot more capability, some points have actually become a little surprise, as an example, automations.

E-newsletter Creation


The editor is quickly, but light on functions, particularly in the designing division. In addition to that it’s very easy to deal with.



This is really fundamental, only enabling you to place basic introductions or call details. There is no if/then/else logic readily available.

Email types

Traditional, autoresponders, standard automations, persisting newsletters, A/B screening, event enrollments, vouchers, surveys and surveys .

Option as well as Flexibility of Template Designs

Okay. There are about 200 (!) layouts to choose from, with differing degrees of top quality (some are decent, while others look a little standard and dated). You can likewise go back to square one, and also make use of a convenient attribute called ‘Brand your e-mail’ to auto-generate a design template based upon your website’s colors and also logo.

Email Marketing Automation

It additionally creates pre-defined contact sectors based on your customers’ interactions with your online shop (e.g. repeat, expired as well as potential consumers). Automations based on get in touch with triggers (e.g. email opens, clicks) are additionally available.

Checklist Management

You can create segments from contact activity, listing subscription, get in touch with details, tags, or ecommerce task. You can additionally develop a section from your call understandings as well as tag contacts based on contact area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the type, and also it merely uses a description box, fundamental field options (which you can’t contribute to) and after that a checklist, or lists, that individuals can check to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform as well severely, reaching the most prominent email service providers (AOL, Gmail, Yahoo, and also Outlook) the majority of the time.

Records and Analysis

In addition to typical open and click records, spam, bounce and also unsubscribe prices are likewise offered. You additionally obtain click heat maps, and also some valuable introduction records such as open and click patterns, opens by device, % of get in touches with involved, as well as most effective subject line.


Below’s where it gets a little bit unshaven. The device and also the site are just offered in English. You can select to change several of the non-editable e-mail sections (e.g. footer as well as personal privacy plan text) to among 10 languages readily available, primarily European. Support as well as the data base is offered in 4 languages. Slightly complicated, however a minimum of there’s some initiative to support multilingual individuals as well as audiences.

Additional Features

Spam- and Design-Testing

Spam testing isn’t readily available, nonetheless, there is a attribute to check the email for errors (missing links, placeholder text that hasn’t been upgraded, etc). There’s also a device that allows you to sneak peek exactly how emails will certainly try to find details receivers, although this didn’t seem to work when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are positioned on temporary hold for 15 days, and then feel bitter. If it happens again, they are relocated right into a suspended bounce category. They have a ‘recommended for removal’ filter available to watch these, but don’t remove them immediately.



Import/export readily available although it’s not as uncomplicated as maybe– you require to first enable innovative e-mail approvals under Account Settings.

Storage space offered for data and also photos


All plans come with endless storage space.

Pro Features


of course

SPF and also DKIM are supported.

Very own Domain


Various degrees of account gain access to

of course

The Account Owner can likewise appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact offer a massive amount of integrations as well as apps , virtually 400.

Landing Page Builder

of course

This is only readily available using their type builder, as well as it’s really fundamental. Instead, we would certainly suggest these complimentary touchdown web page builders.

Client Support

3.5/ 5.

There are a number of networks of support, including real-time chat, phone support, a expertise base and also community-based support. I discovered that the conversation and also phone assistance weren’t constantly readily available, which was a little aggravating.

Total rating.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks the majority of packages. The primary problem right here, though, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves repeat through their website, they are a tool for small companies. And, thus, it’s worth examining them on these terms. As pointed out above, they definitely have sufficient of the basics covered to satisfy most local business, and also if it were as straightforward as that then we ‘d recommend them extra very.

The problem, these days, is that there are a lot of other email devices using a lot more than Constant Contact, as well as for a whole lot much less money. This consists of not just features, however additionally user experience. For the quantity you pay with Constant Contact, you can find yourself making use of a lot a lot more powerful tools such as ActiveCampaign as well as GetResponse.

They do pick up points for their good deliverability rates, combinations ( especially social networks integrations), and for enabling different access levels for separate individuals. As well as with recent improvements to automations and also coverage, and the addition of new functions like a internet site building contractor, it does appear like they’re making an effort to boost the product. Their lack of advanced features makes it challenging to advise them over others at this cost factor. (You’ll see we don’t detail them as a good Mailchimp choice, either.).

There you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would frankly assert that there might be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most innovative automation systems we’ve ever before attempted, and also it can’t be contrasted to Constant Contact’s simplistic approach (it just features autoresponders). They likewise offer robust reports and evaluation devices. They are even less expensive than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email advertising and marketing tools on the market. It’s available in 6 languages and comes with sophisticated automation choices as well as a built-in CRM.
  • GetResponse is a solid alternative. It comes with numerous sophisticated functions (e.g. a webinar tool), has exceptional automations and also supplies one of the very best spam as well as layout testing tools we’ve ever before utilized. When compared to GetResponse, that’s why Constant Contact drops short.

We have a detailed guide with the best options to Constant Contact, check it out here. You can additionally check out our Smart Finder to see which newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d like to obtain right into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. At $399/month, you ‘d be a lot better off taking a look at any of these CRMs for small organizations, which will be far extra budget-friendly. There are also a lot of exceptional totally free CRMs to select from.

Exactly how can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within organization hours Eastern time in order to cancel your account. Right here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software application for small companies. It securely shops your client data as well as supplies a safe and secure means to manage your customers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are regularly excellent in our bi-annual deliverability tests.

In spite of these showy numbers and functions, passion in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat through their site, they are a device for small companies. The concern, these days, is that there are plenty of various other email tools offering also a lot more than Constant Contact, as well as for a lot much less cash. For the amount you pay with Constant Contact, you might locate on your own utilizing much extra powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, and it can not be compared to Constant Contact’s simplistic approach (it only features autoresponders).

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