Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Send Opt In Email

Constant Contact have actually been in the e-mail advertising video game because 1995. During that time, they’ve taken care of to turn into one of the most secondhand email tools on the planet, after Mailchimp.

One point I discovered is that Constant Contact is really usually the top option for many various other testimonial websites. Naturally, I am curious to see if our detailed evaluation produces the very same outcome.

You could have checked out the Constant Contact evaluations supplied by users online, also, and also whilst they are quite positive, they might not offer you the whole picture. Our evaluation of Constant Contact is based upon a systematic technique as well as uses our functional experience as well as knowledge of dozens of other simple and sophisticated advertising and marketing automation tools.

What makes them unique is that they’ve added several features throughout the years that few of their competitors sporting activity, such as electronic item downloads, occasion monitoring, appointment scheduling and also social projects. These all add to the diverse checklist of e-mail choices available, along with automations and also persisting e-newsletters.

Constant Contact brag a market with around 400 applications as well as combinations that cater to even the most particular niche of items. Regardless of these showy numbers as well as attributes, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a closer look at Constant Contact’s outs & ins and examine.
Find out below!

Constant Contact Summary

Constant Contact is routed towards small businesses, yet their prices aren’t the most affordable, specifically when you consider that their attributes just aren’t that progressed. Plans begin with $9.99/ month, but this only enables 500 customers, and prices climb pretty dramatically afterwards.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more concerning Constant Contact’s plans in our full rates guide

Cons and pros


Is Constant Contact the appropriate newsletter solution for you?

Advised if:

You run events:

Constant Contact is fairly unique in this regard, being among the few e-mail advertising devices to allow you to manage occasion enrollments, tickets, and invitations . Keep in mind that this attribute features its very own fees: 5.4% + $0.80 for each ticket offered or purchase conducted.

Not suggested if:

You need sophisticated automation:

Remarkably, for the costs it bills, Constant Contact does not provide one of the most innovative automations. While they do use triggered projects, autoresponders as well as deserted cart projects (for Shopify only), you’ll locate that much cheaper tools offer comparable degrees of automation– MailerLite and also Sendinblue, as an example.

Ranking details


Relieve of Use

Normally it’s very easy to browse, though a little bit dull-looking. You can get to most locations within a number of clicks, though as they’ve included extra capability, some points have come to be a little hidden, as an example, automations.

Newsletter Creation


The editor is fast, however light on attributes, especially in the designing division. Apart from that it’s very easy to collaborate with.


of course

This is really standard, just permitting you to place basic introductions or contact details. There is no if/then/else logic readily available.

Email types

Classic, autoresponders, basic automations, recurring e-newsletters, A/B screening, occasion enrollments, polls, surveys as well as promo codes .

Option and also Flexibility of Template Designs

Tolerable. There are about 200 (!) templates to select from, with varying degrees of high quality (some are suitable, while others look a little fundamental as well as dated). You can additionally go back to square one, and also utilize a useful function called ‘Brand your email’ to auto-generate a design template based upon your web site’s colors and also logo.

Email Marketing Automation

They offer autoresponders as well as deserted cart campaigns for Shopify and WooCommerce. It also produces pre-defined contact segments based on your consumers’ interactions with your on-line shop (e.g. repeat, expired as well as potential customers). Automations based upon contact triggers (e.g. email opens, clicks) are also readily available. It’s worth keeping in mind that the automations aren’t one of the most flexible, as you can not actually incorporate conditions as well as actions as you can in lots of other devices.

List Management

You can produce sections from call activity, list membership, get in touch with details, tags, or ecommerce activity. You can also produce a segment from your get in touch with insights as well as tag contacts based upon call area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the type, as well as it simply provides a summary box, basic field choices (which you can not add to) and afterwards a checklist, or checklists, that individuals can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not do too severely, getting to one of the most preferred email suppliers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the time.

Records and Analysis

In addition to conventional open as well as click reports, spam, bounce and unsubscribe rates are also available. You likewise obtain click warmth maps, as well as some useful review records such as open and also click patterns, opens up by tool, % of contacts involved, and also many effective subject line.


The website and the tool are just readily available in English. You can pick to alter some of the non-editable e-mail sections (e.g. footer and also privacy policy message) to one of 10 languages available, primarily European.

More Features

Spam- and also Design-Testing

Spam screening isn’t offered, however, there is a function to inspect the email for errors ( missing out on links, placeholder message that hasn’t been updated, etc). There’s likewise a tool that allows you to sneak peek just how e-mails will certainly look for certain recipients, although this didn’t seem to work when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management


Soft bounces are placed on short-lived hold for 15 days, and after that feel bitter. If it occurs once again, they are relocated into a suspended bounce category. They have a ‘recommended for elimination’ filter offered to view these, but do not eliminate them automatically.



Import/export readily available although it’s not as simple as it could be– you need to initially enable sophisticated e-mail consents under Account Settings.

Storage space available for photos and information


All strategies feature endless storage space.

Pro Features


of course

SPF as well as DKIM are supported.

Very own Domain


Different levels of account access

of course

The Account Owner can additionally assign duties to be either an Account Manager or a Campaign Creator.



Constant Contact offer a large amount of apps and combinations , nearly 400.

Landing Page Builder


This is just offered through their kind builder, as well as it’s really standard. Instead, we ‘d advise these totally free landing web page contractors.

Consumer Support

3.5/ 5.

There are numerous channels of assistance, consisting of live chat, phone assistance, a understanding base and community-based assistance. I discovered that the conversation and also phone support weren’t always available, which was a little frustrating.

Total rating.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks the majority of packages. The main problem right here, though, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves reiterate through their website, they are a tool for small companies. And, because of this, it’s worth reviewing them on these terms. As stated above, they absolutely have sufficient of the basics covered to please most small companies, and if it were as basic as that then we ‘d recommend them a lot more extremely.

The issue, nowadays, is that there are a lot of other e-mail tools offering a lot more than Constant Contact, and also for a whole lot much less cash. This consists of not only includes, but additionally individual experience. Actually, for the quantity you pay with Constant Contact, you could find yourself utilizing far more effective devices such as ActiveCampaign as well as GetResponse.

They do get factors for their good deliverability prices, combinations ( specifically social networks assimilations), and also for enabling various gain access to levels for separate individuals. As well as with current enhancements to automations and reporting, as well as the enhancement of brand-new attributes like a web site contractor, it does look like they’re making an effort to boost the product. Their absence of innovative features makes it difficult to advise them over others at this price factor. (You’ll see we don’t list them as a good Mailchimp option, either.).

There you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would frankly assert that there could be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever before tried, and also it can’t be compared to Constant Contact’s simplified technique (it only includes autoresponders). They likewise supply durable records and evaluation devices. They are even cheaper than Constant Contact.
  • Sendinblue is among the cheapest all-in-one e-mail marketing tools on the marketplace. It’s readily available in 6 languages as well as includes sophisticated automation alternatives as well as a built-in CRM.
  • GetResponse is a strong choice. It includes lots of advanced functions (e.g. a webinar tool), offers and has superb automations among the very best spam and also layout testing tools we’ve ever utilized. That’s why Constant Contact fails when contrasted to GetResponse.

We have a detailed overview with the best alternatives to Constant Contact, check it out here. You can likewise experiment with our Smart Finder to see which newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you ‘d like to get into the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM system. Nevertheless, at $399/month, you ‘d be better off having a look at any of these CRMs for small businesses, which will be far more economical. There are even plenty of excellent totally free CRMs to select from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within organization hours Eastern time in order to cancel your account. Below is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software for small companies. It safely stores your consumer information and also uses a safe means to handle your subscribers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability prices are constantly good in our bi-annual deliverability tests.

Despite these showy numbers and attributes, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves state with their site, they are a tool for small organizations. The problem, these days, is that there are plenty of other e-mail tools offering also a lot more than Constant Contact, as well as for a lot much less cash. For the quantity you pay with Constant Contact, you could discover on your own using a lot more effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and also it can not be contrasted to Constant Contact’s simple technique (it just includes autoresponders).

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