Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Senior Business Analyst

Constant Contact have actually been in the email marketing video game because 1995. During that time, they’ve managed to become one of one of the most secondhand email devices on the planet, after Mailchimp.

Something I discovered is that Constant Contact is really typically the leading option for numerous other evaluation internet sites. Naturally, I am curious to see if our detailed analysis generates the same end result.

You might have had a look at the Constant Contact evaluations offered by individuals online, too, and also whilst they are quite positive, they may not provide you the whole picture. Our testimonial of Constant Contact is based on a methodical approach and uses our sensible experience as well as understanding of lots of other easy as well as advanced advertising and marketing automation tools.

What makes them special is that they’ve included numerous attributes throughout the years that few of their competitors sport, such as electronic item downloads, event administration, appointment organizing as well as social projects. These all contribute to the varied checklist of e-mail choices available, in addition to automations and also repeating e-newsletters.

Constant Contact boast a market with around 400 apps and assimilations that deal with even the most specific niche of items. Yet in spite of these flashy numbers and attributes, passion in Constant Contact seems to be on the decline, at least according to Google Trends. If it’s still relevant in the 21st century, Enough reason for us to take a more detailed look at Constant Contact’s outs & ins as well as examine.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided towards local business, but their rates aren’t the most cost effective, especially when you consider that their attributes simply aren’t that advanced. Plans begin with $9.99/ month, yet this just enables 500 subscribers, and costs climb pretty dramatically afterwards.

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Constant Contact Pricing

> Compare rates with our price calculator

> Find out more regarding Constant Contact’s plans in our total prices guide

Pros and Cons


Is Constant Contact the right newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is quite one-of-a-kind hereof, being just one of minority email advertising and marketing devices to allow you to handle occasion invitations, tickets, and registrations . Keep in mind that this attribute comes with its own fees: 5.4% + $0.80 for each ticket marketed or deal conducted.

Not recommended if:

You require sophisticated automation:

Remarkably, for the premium it charges, Constant Contact doesn’t use the most sophisticated automations. While they do offer activated campaigns, autoresponders as well as abandoned cart projects (for Shopify just), you’ll discover that various other much less expensive tools use comparable levels of automation– MailerLite and also Sendinblue.

Ranking information


Ease of Use

Usually it’s easy to browse, though a bit dull-looking. You can reach most locations within a couple of clicks, though as they’ve added a lot more capability, some points have actually come to be a little surprise, for example, automations.

Newsletter Creation


The editor is quickly, yet light on functions, particularly in the styling division. Aside from that it’s simple to collaborate with.



This is really basic, only enabling you to place basic greetings or call details. There is no if/then/else logic readily available.

Email types

Classic, autoresponders, fundamental automations, repeating e-newsletters, A/B screening, event enrollments, studies, surveys and also promo codes .

Choice and Flexibility of Template Designs

Not poor. You can also start from scrape, and also use a useful attribute called ‘Brand your e-mail’ to auto-generate a design template based on your web site’s colors and also logo.

Email Marketing Automation

It also generates pre-defined call segments based on your consumers’ interactions with your on the internet store (e.g. repeat, expired and possible customers). Automations based on contact triggers (e.g. e-mail opens up, clicks) are likewise offered.

Listing Management

You can develop sections from contact activity, listing membership, get in touch with information, tags, or ecommerce activity. You can likewise create a section from your contact understandings and tag contacts based on call area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the kind, and also it just supplies a description box, fundamental field options (which you can not contribute to) and afterwards a listing, or listings, that people can inspect to be included in.


As you can see in our deliverability examinations, Constant Contact does not perform as well badly, getting to one of the most preferred email providers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records and also Analysis

In addition to typical open and also click records, spam, bounce and unsubscribe rates are likewise offered. You also get click warm maps, and some helpful summary reports such as open and click fads, opens by tool, % of calls engaged, as well as most successful subject line. You can additionally contrast campaigns. Nonetheless, progressed tracking such as social monitoring isn’t available.


Right here’s where it obtains a little bit hirsute. The site and the device are just available in English. You can select to alter some of the non-editable email sections (e.g. footer as well as privacy policy text) to one of 10 languages offered, primarily European. Assistance and also the knowledge base is available in 4 languages. Slightly complicated, yet at least there’s some initiative to support multilingual customers and also target markets.

Additional Features

Spam- as well as Design-Testing

Spam testing isn’t offered, nevertheless, there is a function to check the email for mistakes (missing web links, placeholder text that hasn’t been upgraded, etc). There’s likewise a device that permits you to sneak peek exactly how emails will seek particular recipients, although this didn’t seem to function when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management


Soft bounces are placed on short-term hold for 15 days, and then feel bitter. They are relocated right into a put on hold bounce category if it takes place again. They have actually a ‘ advised for removal’ filter available to watch these, but do not eliminate them automatically.



Import/export readily available although it’s not as simple as it could be– you need to initially allow innovative e-mail authorizations under Account Settings.

Storage readily available for images and information


All strategies include endless storage.

Pro Features



SPF and DKIM are supported.

Very own Domain


Different degrees of account access


The Account Owner can also appoint duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a substantial amount of apps as well as assimilations , virtually 400.

Touchdown Page Builder


This is just available using their form contractor, and it’s extremely basic. Rather, we ‘d advise these totally free touchdown page contractors.

Client Support

3.5/ 5.

There are numerous networks of support, consisting of online chat, phone support, a data base as well as community-based support. However, I discovered that the conversation as well as phone support weren’t constantly offered, which was a little irritating. When I was able to acquire conversation support, nevertheless, I did discover them to be helpful as well as responsive . Remember that you’ll need to call order to cancel your registration, which is rather bothersome.

General rating.

3.6/ 5.

For a basic email tool, Constant Contact ticks most of the boxes. The main issue below, though, is that they’re asking a costs cost for a sub-premium item.


As Constant Contact themselves reiterate via their site, they are a device for small businesses. As well as, as such, it’s worth evaluating them on these terms. As pointed out above, they most definitely have enough of the fundamentals covered to please most small companies, and if it were as simple as that after that we would certainly suggest them a lot more very.

The problem, these days, is that there are a lot of other email devices supplying even more than Constant Contact, and for a great deal less money. This consists of not just features, however likewise user experience. In fact, for the amount you pay with Constant Contact, you could find yourself making use of far more powerful devices such as ActiveCampaign and GetResponse.

And also with recent enhancements to automations as well as coverage, and the addition of new attributes like a web site builder, it does look like they’re making an effort to boost the product. Their lack of innovative attributes makes it challenging to suggest them over others at this rate point.

There you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would frankly declare that there may be other rate of interests at play there.

Try Constant Contact now totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever before tried, and also it can’t be compared to Constant Contact’s simple method (it just includes autoresponders). They additionally use robust records and also analysis devices. In addition to that, they are also cheaper than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one email marketing tools on the marketplace. It’s available in 6 languages as well as includes innovative automation choices as well as a integrated CRM.
  • GetResponse is a solid alternative. It includes several sophisticated attributes (e.g. a webinar tool), offers and has excellent automations among the best spam and also layout screening tools we’ve ever utilized. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive guide with the most effective choices to Constant Contact, check it out below. You can additionally try our Smart Finder to see which e-newsletter solution is best suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d like to get into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. However, at $399/month, you would certainly be better off having a look at any one of these CRMs for local business, which will be even more economical. There are even lots of exceptional complimentary CRMs to pick from.

Exactly how can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to terminate your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software application for small businesses. It securely stores your customer data as well as provides a safe and secure way to handle your customers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability prices are continually good in our bi-annual deliverability tests.

In spite of these fancy numbers and attributes, passion in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves state via their site, they are a tool for tiny organizations. The issue, these days, is that there are plenty of various other e-mail devices supplying even a lot more than Constant Contact, and for a great deal less money. For the amount you pay with Constant Contact, you could locate on your own utilizing much more effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, as well as it can’t be contrasted to Constant Contact’s simple strategy (it just features autoresponders).

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