Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the email marketing game considering that 1995. Throughout that time, they’ve handled to turn into one of the most used e-mail devices on the planet, after Mailchimp.

One point I noticed is that Constant Contact is extremely typically the top option for several various other testimonial websites. Normally, I am curious to see if our in-depth evaluation generates the very same result.

You might have had a look at the Constant Contact evaluations offered by individuals online, as well, and also whilst they are rather favorable, they may not offer you the whole picture. Our evaluation of Constant Contact is based upon a methodical strategy and also uses our practical experience and also knowledge of dozens of other simple and also sophisticated marketing automation tools.

What makes them special is that they’ve added a number of functions for many years that few of their competitors sporting activity, such as electronic product downloads, occasion management, consultation scheduling and also social projects. These all add to the varied checklist of email options available, in addition to automations and reoccuring e-newsletters.

Constant Contact boast a industry with around 400 apps and integrations that cater to also one of the most specific niche of products. Yet despite these fancy numbers as well as features, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. Sufficient reason for us to take a closer look at Constant Contact’s outs & ins and examine if it’s still pertinent in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small companies, however their costs aren’t the most economical, especially when you consider that their attributes just aren’t that progressed. Strategies begin with $9.99/ month, however this only allows for 500 customers, and rates rise rather dramatically after that.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our full rates overview

Pros and also Cons


Is Constant Contact the ideal newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is fairly one-of-a-kind in this regard, being among minority email advertising and marketing tools to enable you to take care of occasion registrations, tickets, and invitations . Keep in mind that this feature includes its own costs: 5.4% + $0.80 for each ticket sold or purchase carried out.

Not recommended if:

You need sophisticated automation:

Remarkably, for the premium it charges, Constant Contact doesn’t use the most sophisticated automations. While they do supply activated campaigns, autoresponders and deserted cart projects (for Shopify just), you’ll discover that other much cheaper devices supply similar levels of automation– MailerLite and also Sendinblue, as an example.

Rating details


Alleviate of Use

Typically it’s easy to browse, though a little bit dull-looking. You can reach most locations within a number of clicks, though as they’ve included more functionality, some points have come to be a little hidden, for example, automations.

E-newsletter Creation


The editor is quickly, but light on features, specifically in the styling division. Apart from that it’s very easy to work with.



This is really basic, just enabling you to put straightforward greetings or get in touch with information. There is no if/then/else logic offered.

Email types

Traditional, autoresponders, standard automations, persisting e-newsletters, A/B testing, event enrollments, polls, surveys as well as promo codes .

Selection as well as Flexibility of Template Designs

Tolerable. There are about 200 (!) layouts to pick from, with differing levels of quality (some are decent, while others look a little basic as well as outdated). You can likewise start from scratch, and use a convenient feature called ‘Brand your e-mail’ to auto-generate a theme based on your web site’s colors as well as logo.

Email Marketing Automation

It also generates pre-defined get in touch with sectors based on your consumers’ communications with your on-line store (e.g. repeat, lapsed and also prospective customers). Automations based on contact triggers (e.g. email opens, clicks) are also readily available.

Listing Management

You can produce segments from get in touch with activity, list membership, get in touch with details, tags, or ecommerce task. You can additionally develop a segment from your call understandings and also tag get in touches with based on call field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no customization with the kind, and also it just provides a description box, basic field alternatives (which you can’t include in) and after that a checklist, or checklists, that individuals can examine to be added to.


As you can see in our deliverability examinations, Constant Contact does not carry out also badly, reaching one of the most preferred email carriers (AOL, Gmail, Yahoo, and also Outlook) the majority of the time.

Reports and also Analysis

In addition to basic open and click records, spam, bounce as well as unsubscribe prices are also readily available. You likewise get click heat maps, as well as some beneficial introduction reports such as open as well as click trends, opens up by gadget, % of contacts involved, and also many effective subject line. You can likewise contrast campaigns. Progressed tracking such as social monitoring isn’t readily available.


The site and the tool are only readily available in English. You can choose to transform some of the non-editable e-mail areas (e.g. footer and privacy plan message) to one of 10 languages offered, primarily European.

More Features

Spam- as well as Design-Testing

Spam testing isn’t readily available, nevertheless, there is a attribute to inspect the e-mail for mistakes ( missing out on links, placeholder message that hasn’t been upgraded, etc). There’s additionally a tool that permits you to sneak peek how emails will look for specific recipients, although this didn’t seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management


Soft bounces are positioned on temporary hold for 15 days, and then dislike. If it occurs once more, they are moved right into a suspended bounce group. They have actually a ‘recommended for removal’ filter offered to watch these, but don’t remove them instantly.



Import/export readily available although it’s not as simple as maybe– you require to initially allow sophisticated email approvals under Account Settings.

Storage space readily available for images and information


All strategies include limitless storage.

Pro Features



SPF and also DKIM are supported.

Own Domain


Various degrees of account accessibility


The Account Owner can likewise appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact use a large amount of applications and also assimilations , virtually 400.

Landing Page Builder


This is only offered through their form builder, as well as it’s extremely fundamental. Instead, we would certainly recommend these totally free landing page building contractors.

Client Support

3.5/ 5.

There are several channels of support, consisting of live conversation, phone support, a data base and also community-based support. I located that the conversation and phone assistance weren’t always offered, which was a little irritating. When I was able to acquire conversation assistance, however, I did find them to be helpful as well as receptive . Remember that you’ll require to call order to terminate your registration, which is rather bothersome.

General rating.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks a lot of packages. The main problem here, however, is that they’re asking a costs rate for a sub-premium product.

Final thought.

As Constant Contact themselves state with their website, they are a tool for small businesses. And, as such, it’s worth evaluating them on these terms. As mentioned above, they absolutely have enough of the essentials covered to please most small companies, and also if it were as easy as that after that we would certainly suggest them more highly.

The problem, these days, is that there are plenty of various other e-mail devices providing even more than Constant Contact, and also for a great deal less money. This consists of not just features, but likewise user experience. As a matter of fact, for the quantity you pay with Constant Contact, you might find yourself making use of much more effective tools such as ActiveCampaign and also GetResponse.

And with current enhancements to automations as well as coverage, and the addition of brand-new attributes like a internet site home builder, it does look like they’re making an initiative to improve the product. Their absence of sophisticated functions makes it hard to advise them over others at this cost point.

There you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would frankly claim that there may be other interests at play there.

Try Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever attempted, and it can not be compared to Constant Contact’s simplified method (it just includes autoresponders). They additionally use durable records and also evaluation devices. On top of that, they are even less costly than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail advertising devices on the marketplace. It’s available in 6 languages as well as includes advanced automation alternatives and a integrated CRM.
  • GetResponse is a strong alternative. It includes several innovative attributes (e.g. a webinar device), offers as well as has superb automations among the best spam as well as style screening devices we’ve ever made use of. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a thorough overview with the best choices to Constant Contact, check it out below. You can likewise experiment with our Smart Finder to see which e-newsletter service is best suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you ‘d such as to enter into the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM platform. Nonetheless, at $399/month, you ‘d be better off taking a look at any of these CRMs for local business, which will be much more budget-friendly. There are also plenty of excellent cost-free CRMs to pick from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to cancel your account. Here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software for small companies. It safely shops your customer data and also supplies a protected means to handle your customers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability prices are regularly excellent in our bi-annual deliverability examinations.

In spite of these fancy numbers and features, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate through their website, they are a device for tiny services. The issue, these days, is that there are lots of various other email tools supplying also more than Constant Contact, and also for a whole lot less cash. For the quantity you pay with Constant Contact, you could locate yourself utilizing much a lot more effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, as well as it can not be compared to Constant Contact’s simple approach (it just features autoresponders).

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