Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Subject Line Length

Constant Contact have remained in the email advertising game given that 1995. During that time, they’ve managed to turn into one of the most pre-owned email devices worldwide, after Mailchimp.

One thing I discovered is that Constant Contact is very frequently the top choice for numerous other evaluation sites. Naturally, I wonder to see if our thorough evaluation produces the same outcome.

You could have looked into the Constant Contact reviews supplied by users online, also, as well as whilst they are quite favorable, they may not give you the whole picture. Our evaluation of Constant Contact is based upon a systematic strategy and utilizes our functional experience and understanding of dozens of various other straightforward as well as sophisticated marketing automation devices.

What makes them unique is that they’ve added several attributes throughout the years that few of their competitors sporting activity, such as digital item downloads, event management, appointment organizing and also social projects. These all contribute to the diverse checklist of e-mail choices available, along with automations and persisting newsletters.

Constant Contact brag a market with around 400 apps as well as combinations that accommodate also one of the most specific niche of products. Despite these fancy numbers and features, passion in Constant Contact appears to be on the decline, at least according to Google Trends. Enough factor for us to take a closer look at Constant Contact’s ins & outs and also inspect if it’s still appropriate in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is routed in the direction of small companies, however their costs aren’t one of the most affordable, especially when you think about that their features simply aren’t that progressed. Plans start from $9.99/ month, however this just enables 500 subscribers, and also costs climb rather greatly afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our complete rates overview

Pros as well as Cons


Is Constant Contact the right e-newsletter service for you?

Advised if:

You run events:

Constant Contact is fairly distinct hereof, being among the few email advertising devices to allow you to handle event enrollments, tickets, and invitations . Remember that this attribute comes with its own fees: 5.4% + $0.80 for each and every ticket marketed or transaction performed.

Not advised if:

You require sophisticated automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t supply the most sophisticated automations. While they do use activated campaigns, autoresponders and also deserted cart projects (for Shopify just), you’ll discover that other more affordable devices supply similar levels of automation– MailerLite as well as Sendinblue, as an example.

Rating information


Alleviate of Use

Typically it’s simple to navigate, though a little bit dull-looking. You can get to a lot of areas within a number of clicks, though as they’ve included a lot more functionality, some things have ended up being a little hidden, for instance, automations.

E-newsletter Creation


The editor is quickly, but light on functions, particularly in the designing department. In addition to that it’s very easy to deal with.



This is really standard, just allowing you to insert simple greetings or contact information. There is no if/then/else reasoning offered.

Email types

Traditional, autoresponders, standard automations, reoccuring e-newsletters, A/B testing, occasion enrollments, surveys, polls as well as vouchers .

Selection and also Flexibility of Template Designs

Okay. There are about 200 (!) layouts to choose from, with varying degrees of top quality (some are good, while others look a little basic and also outdated). You can also start from scratch, and also make use of a helpful feature called ‘Brand your email’ to auto-generate a theme based on your web site’s colors as well as logo design.

Email Marketing Automation

They provide autoresponders and deserted cart campaigns for Shopify as well as WooCommerce. It also creates pre-defined contact sections based upon your clients’ communications with your on the internet shop (e.g. repeat, lapsed and also prospective consumers). Automations based upon contact triggers (e.g. e-mail opens, clicks) are likewise readily available. It’s worth noting that the automations aren’t the most flexible, as you can’t really integrate problems as well as actions as you can in lots of other devices.

List Management

You can create segments from call activity, checklist subscription, contact information, tags, or ecommerce activity. You can additionally create a sector from your contact insights and also tag calls based on call area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the form, as well as it just offers a summary box, standard field alternatives (which you can not contribute to) and then a list, or checklists, that people can inspect to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute as well severely, reaching one of the most prominent email providers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records and Analysis

In addition to conventional open and click reports, spam, bounce and unsubscribe rates are also offered. You likewise get click warmth maps, as well as some useful summary reports such as open as well as click patterns, opens by tool, % of contacts engaged, and also the majority of effective subject line. You can also compare projects. However, advanced tracking such as social tracking isn’t offered.


The site and the device are only readily available in English. You can select to alter some of the non-editable email areas (e.g. footer and also privacy policy message) to one of 10 languages available, mostly European.

Additional Features

Spam- and also Design-Testing

Spam testing isn’t available, nonetheless, there is a function to inspect the email for mistakes ( missing out on web links, placeholder message that hasn’t been updated, etc). There’s additionally a tool that permits you to preview just how e-mails will certainly search for specific recipients, although this didn’t seem to work when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are put on short-lived hold for 15 days, and after that resent. They are moved into a suspended bounce category if it happens once more. They have a ‘ suggested for elimination’ filter available to see these, but do not remove them instantly.



Import/export readily available although it’s not as simple as maybe– you need to first enable advanced e-mail consents under Account Settings.

Storage offered for pictures and also data


All plans come with limitless storage.

Pro Features



SPF as well as DKIM are sustained.

Own Domain


Various levels of account gain access to

of course

The Account Owner can also designate functions to be either an Account Manager or a Campaign Creator.



Constant Contact offer a huge quantity of assimilations as well as apps , practically 400.

Touchdown Page Builder


This is only offered via their form builder, and also it’s really standard. Rather, we ‘d suggest these complimentary landing web page builders.

Consumer Support

3.5/ 5.

There are numerous networks of assistance, including live chat, phone support, a expertise base and also community-based support. I located that the chat and also phone assistance weren’t always offered, which was a little frustrating.

Total rating.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks a lot of packages. The main problem below, though, is that they’re asking a premium cost for a sub-premium item.


As Constant Contact themselves repeat with their site, they are a device for small companies. And, because of this, it’s worth evaluating them on these terms. As pointed out above, they most definitely have enough of the fundamentals covered to please most small companies, as well as if it were as simple as that after that we ‘d advise them more highly.

The problem, these days, is that there are lots of various other e-mail devices using even more than Constant Contact, and also for a whole lot much less money. This consists of not only features, but also customer experience. For the amount you pay with Constant Contact, you might discover yourself using much more effective tools such as ActiveCampaign as well as GetResponse.

They do get factors for their suitable deliverability prices, combinations (particularly social media sites combinations), and for enabling different access degrees for different users. And with recent improvements to automations and also coverage, and the enhancement of new attributes like a web site builder, it does appear like they’re making an effort to improve the product. Their absence of sophisticated features makes it difficult to recommend them over others at this rate point. (You’ll see we don’t detail them as a great Mailchimp choice, either.).

So, there you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would strongly declare that there may be other rate of interests at play there.

Try Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever attempted, as well as it can not be compared to Constant Contact’s simplistic technique (it just includes autoresponders). They additionally offer durable records and also analysis devices. On top of that, they are even more affordable than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail advertising devices on the marketplace. It’s readily available in 6 languages and also includes sophisticated automation options and a integrated CRM.
  • GetResponse is a strong choice. It comes with several sophisticated attributes (e.g. a webinar device), uses and also has excellent automations one of the best spam as well as design testing tools we’ve ever used. When compared to GetResponse, that’s why Constant Contact drops short.

We have a in-depth overview with the very best choices to Constant Contact, check it out below. You can additionally try out our Smart Finder to see which newsletter service is best fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact by far. If you ‘d such as to enter the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM system. At $399/month, you would certainly be a lot better off taking a look at any of these CRMs for tiny organizations, which will be much extra cost effective. There are also lots of superb cost-free CRMs to select from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to terminate your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software application for small businesses. It safely stores your consumer data and uses a safe and secure method to handle your clients.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability rates are continually excellent in our bi-annual deliverability tests.

In spite of these fancy numbers and also features, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves restate via their website, they are a tool for tiny organizations. The problem, these days, is that there are plenty of other e-mail tools supplying even a lot more than Constant Contact, and for a whole lot less cash. For the amount you pay with Constant Contact, you can locate yourself utilizing a lot a lot more powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and it can’t be contrasted to Constant Contact’s simple strategy (it just includes autoresponders).

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