Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Table Of Contents

Constant Contact have remained in the e-mail advertising game since 1995. Throughout that time, they’ve managed to turn into one of one of the most secondhand email devices on the planet, after Mailchimp.

One point I discovered is that Constant Contact is really commonly the leading option for many other testimonial websites. Naturally, I am curious to see if our thorough analysis produces the same result.

You may have looked into the Constant Contact testimonials supplied by users online, too, and whilst they are pretty favorable, they might not provide you the whole picture. Our evaluation of Constant Contact is based on a systematic strategy and uses our useful experience and expertise of dozens of other basic and innovative marketing automation devices.

What makes them special is that they’ve included a number of features over the years that few of their competitors sporting activity, such as digital item downloads, occasion administration, appointment scheduling and social projects. These all add to the varied list of e-mail choices readily available, in addition to automations and also reoccuring e-newsletters.

Constant Contact boast a marketplace with around 400 applications and assimilations that satisfy also one of the most particular niche of items. Despite these flashy numbers and attributes, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. Sufficient factor for us to take a better consider Constant Contact’s outs & ins and also check if it’s still appropriate in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is directed towards small businesses, however their costs aren’t the most budget-friendly, specifically when you consider that their functions just aren’t that advanced. Plans start from $9.99/ month, but this just enables 500 clients, and also rates increase quite greatly after that.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our complete prices overview

Cons and also pros


Is Constant Contact the best e-newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is fairly distinct in this regard, being among the few email advertising and marketing tools to permit you to handle occasion tickets, registrations, and invites . Remember that this function comes with its very own costs: 5.4% + $0.80 for every ticket sold or purchase carried out.

Not advised if:

You require innovative automation:

Surprisingly, for the premium it bills, Constant Contact does not use the most advanced automations. While they do use activated projects, autoresponders and abandoned cart campaigns (for Shopify only), you’ll locate that much cheaper tools provide similar degrees of automation– MailerLite as well as Sendinblue, for instance.

Rating details


Ease of Use

Typically it’s very easy to browse, though a bit dull-looking. You can get to a lot of places within a number of clicks, though as they’ve included more capability, some things have actually ended up being a little hidden, as an example, automations.

Newsletter Creation


The editor is quickly, however light on functions, especially in the designing department. Apart from that it’s easy to work with.



This is extremely fundamental, just permitting you to place basic greetings or call information. There is no if/then/else logic available.

Email kinds

Timeless, autoresponders, basic automations, repeating e-newsletters, A/B screening, event enrollments, polls, discount coupons and also surveys .

Option and also Flexibility of Template Designs

Not bad. There are about 200 (!) themes to pick from, with varying degrees of high quality (some are good, while others look a little standard and also dated). You can also go back to square one, and also utilize a handy function called ‘Brand your e-mail’ to auto-generate a design template based on your website’s colors and logo.

Email Marketing Automation

It also generates pre-defined call sections based on your consumers’ communications with your on the internet store (e.g. repeat, expired and possible clients). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are additionally readily available.

Listing Management

You can produce sectors from contact task, listing subscription, call details, tags, or ecommerce activity. You can also produce a segment from your call insights as well as tag calls based upon get in touch with field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the kind, as well as it merely provides a summary box, fundamental field options (which you can not add to) and then a listing, or checklists, that individuals can examine to be added to.


As you can see in our deliverability tests, Constant Contact does not perform also severely, getting to one of the most popular email companies (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Reports as well as Analysis

In addition to basic open and also click records, spam, bounce and unsubscribe prices are also offered. You additionally obtain click warmth maps, and some valuable review reports such as open as well as click trends, opens up by tool, % of contacts engaged, as well as most successful subject line. You can likewise contrast campaigns. Advanced tracking such as social monitoring isn’t available.


The tool and the website are just offered in English. You can pick to change some of the non-editable email sections (e.g. footer and privacy plan message) to one of 10 languages available, mostly European.

More Features

Spam- and also Design-Testing

Spam screening isn’t readily available, nevertheless, there is a feature to inspect the email for mistakes ( missing out on web links, placeholder message that hasn’t been updated, and so on). There’s likewise a device that enables you to sneak peek just how emails will look for particular recipients, although this didn’t seem to function when we checked it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management


Soft bounces are placed on short-term hold for 15 days, and afterwards dislike. If it takes place once again, they are relocated right into a suspended bounce category. They have a ‘ suggested for elimination’ filter readily available to check out these, however don’t eliminate them automatically.



Import/export readily available although it’s not as uncomplicated as it could be– you require to first allow advanced e-mail approvals under Account Settings.

Storage offered for data and also pictures


All strategies come with endless storage.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Different degrees of account gain access to

of course

The Account Owner can also designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact offer a massive amount of apps and assimilations , almost 400.

Touchdown Page Builder

of course

This is only offered by means of their type home builder, and it’s extremely basic. Instead, we ‘d recommend these complimentary landing web page contractors.

Customer Support

3.5/ 5.

There are numerous channels of support, including real-time chat, phone support, a knowledge base and also community-based assistance. Nevertheless, I found that the chat and also phone assistance weren’t always available, which was a little discouraging. When I had the ability to get hold of conversation assistance, however, I did find them to be useful and also responsive . Remember that you’ll require to call order to cancel your registration, which is quite bothersome.

Overall rating.

3.6/ 5.

For a fundamental email device, Constant Contact ticks a lot of packages. The major problem right here, however, is that they’re asking a premium price for a sub-premium item.

Final thought.

As Constant Contact themselves reiterate with their site, they are a device for small companies. And, because of this, it’s worth assessing them on these terms. As stated over, they most definitely have sufficient of the essentials covered to please most local business, and also if it were as easy as that after that we would certainly advise them more very.

The concern, these days, is that there are a lot of other e-mail tools offering even more than Constant Contact, as well as for a whole lot less money. This includes not just features, however also user experience. For the amount you pay with Constant Contact, you could find on your own using much extra effective tools such as ActiveCampaign and also GetResponse.

They do pick up factors for their respectable deliverability prices, assimilations (particularly social networks assimilations), and also for enabling various access levels for different individuals. As well as with recent improvements to automations and coverage, and the addition of brand-new features like a internet site builder, it does resemble they’re making an effort to boost the product. Their absence of sophisticated features makes it challenging to recommend them over others at this rate factor. (You’ll see we do not detail them as a excellent Mailchimp choice, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would boldly assert that there might be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever before attempted, and also it can not be compared to Constant Contact’s simplified technique (it only features autoresponders). They additionally supply durable reports and evaluation devices. On top of that, they are also cheaper than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one email advertising tools on the marketplace. It’s readily available in 6 languages and comes with innovative automation options as well as a built-in CRM.
  • GetResponse is a solid alternative. It comes with lots of advanced functions (e.g. a webinar tool), has exceptional automations and also supplies one of the best spam and also design testing tools we’ve ever used. When compared to GetResponse, that’s why Constant Contact falls short.

We have a thorough overview with the best options to Constant Contact, check it out here. You can also try out our Smart Finder to see which newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly like to obtain into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM platform. However, at $399/month, you would certainly be much better off having a look at any one of these CRMs for small companies, which will be far more inexpensive. There are also plenty of exceptional free CRMs to select from.

Just how can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within service hrs Eastern time in order to terminate your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software application for small businesses. It securely stores your customer data as well as uses a safe and secure way to handle your clients.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability prices are regularly great in our bi-annual deliverability tests.

Despite these flashy numbers and also functions, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate with their website, they are a device for little businesses. The problem, these days, is that there are plenty of other email devices offering even much more than Constant Contact, and also for a lot less cash. For the amount you pay with Constant Contact, you could find yourself making use of a lot extra effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, as well as it can’t be compared to Constant Contact’s simplified method (it just includes autoresponders).

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