Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Two Columns

Constant Contact have actually been in the email advertising video game because 1995. Throughout that time, they’ve managed to turn into one of one of the most used email devices on the planet, after Mailchimp.

One point I observed is that Constant Contact is extremely often the top choice for many various other review internet sites. Normally, I wonder to see if our thorough evaluation creates the exact same result.

You may have had a look at the Constant Contact testimonials provided by customers online, also, and whilst they are pretty favorable, they may not offer you the whole picture. Our testimonial of Constant Contact is based on a methodical strategy as well as uses our practical experience and knowledge of dozens of various other basic as well as advanced advertising automation tools.

What makes them unique is that they’ve included a number of functions over the years that few of their rivals sporting activity, such as electronic product downloads, event administration, appointment scheduling and also social projects. These all include in the varied list of e-mail alternatives offered, along with automations as well as repeating newsletters.

Constant Contact boast a marketplace with around 400 applications and integrations that cater to also one of the most particular niche of products. Despite these fancy numbers and also features, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. Sufficient reason for us to take a better take a look at Constant Contact’s ins & outs and also examine if it’s still relevant in the 21st century.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, but their costs aren’t the most inexpensive, especially when you take into consideration that their attributes simply aren’t that advanced. Strategies start from $9.99/ month, yet this only enables 500 customers, as well as prices climb rather dramatically after that.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our total prices guide

Cons and pros


Is Constant Contact the best newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is quite one-of-a-kind in this regard, being just one of the few email marketing tools to allow you to manage event tickets, registrations, as well as invites . Remember that this function includes its own charges: 5.4% + $0.80 for each and every ticket marketed or deal carried out.

Not suggested if:

You need advanced automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t use the most sophisticated automations. While they do supply activated projects, autoresponders and also deserted cart campaigns (for Shopify only), you’ll discover that various other much less expensive devices use comparable degrees of automation– MailerLite and also Sendinblue.

Ranking information


Reduce of Use

Usually it’s easy to browse, though a little bit dull-looking. You can get to most locations within a couple of clicks, though as they’ve included a lot more capability, some things have become a little surprise, for instance, automations.

E-newsletter Creation


The editor is quick, yet light on attributes, especially in the designing division. In addition to that it’s simple to work with.



This is extremely fundamental, only allowing you to place basic introductions or get in touch with details. There is no if/then/else reasoning offered.

Email kinds

Timeless, autoresponders, basic automations, repeating newsletters, A/B screening, event registrations, polls, surveys and also vouchers .

Selection and also Flexibility of Template Designs

Tolerable. There are about 200 (!) templates to select from, with differing levels of high quality (some are suitable, while others look a little fundamental as well as dated). You can also go back to square one, and also use a handy feature called ‘Brand your email’ to auto-generate a template based on your website’s shades and also logo design.

Email Marketing Automation

They provide autoresponders as well as abandoned cart campaigns for Shopify as well as WooCommerce. It additionally creates pre-defined get in touch with segments based on your clients’ communications with your on the internet shop (e.g. repeat, expired as well as prospective consumers). Automations based upon call triggers (e.g. e-mail opens, clicks) are also available. It’s worth noting that the automations aren’t the most versatile, as you can not actually combine problems as well as activities as you can in lots of other tools.

Checklist Management

You can produce segments from get in touch with activity, listing membership, call information, tags, or ecommerce activity. You can also produce a sector from your contact insights and also tag get in touches with based on contact field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the kind, and it just uses a description box, basic area alternatives (which you can’t add to) and after that a listing, or listings, that individuals can inspect to be included in.


As you can see in our deliverability examinations, Constant Contact does not perform as well terribly, getting to one of the most prominent e-mail providers (AOL, Gmail, Yahoo, and also Outlook) the majority of the time.

Reports and Analysis

In enhancement to conventional open and click reports, spam, bounce as well as unsubscribe rates are likewise readily available. You likewise get click warm maps, and some valuable summary records such as open and click trends, opens up by gadget, % of contacts involved, as well as many effective subject line.


Below’s where it gets a bit hairy. The tool and also the website are only available in English. You can pick to change a few of the non-editable e-mail sections (e.g. footer and personal privacy plan message) to among 10 languages available, mostly European. Assistance as well as the data base is offered in 4 languages. A little complicated, but a minimum of there’s some effort to sustain multilingual individuals as well as audiences.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t offered, nonetheless, there is a feature to check the email for mistakes ( missing out on web links, placeholder text that hasn’t been updated, and so on). There’s also a tool that allows you to preview exactly how emails will certainly search for certain receivers, although this didn’t appear to work when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management


Soft bounces are placed on short-term hold for 15 days, and afterwards dislike. They are moved right into a suspended bounce group if it takes place once again. They have a ‘recommended for removal’ filter readily available to check out these, however do not remove them automatically.



Import/export readily available although it’s not as simple as maybe– you require to initially allow sophisticated e-mail authorizations under Account Settings.

Storage readily available for information as well as images


All strategies feature endless storage space.

Pro Features



SPF and also DKIM are sustained.

Own Domain


Different levels of account accessibility


The Account Owner can also assign functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a massive amount of integrations and also applications , nearly 400.

Landing Page Builder


This is just available via their form home builder, and also it’s really fundamental. Instead, we ‘d suggest these free touchdown web page building contractors.

Customer Support

3.5/ 5.

There are several networks of assistance, including online chat, phone support, a knowledge base as well as community-based assistance. I discovered that the conversation and phone assistance weren’t constantly available, which was a little irritating.

Total rating.

3.6/ 5.

For a basic email device, Constant Contact ticks the majority of packages. The major issue below, though, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves repeat with their site, they are a tool for small companies. As well as, as such, it’s worth evaluating them on these terms. As mentioned over, they definitely have enough of the essentials covered to satisfy most small companies, as well as if it were as basic as that after that we would certainly suggest them extra extremely.

The problem, these days, is that there are lots of various other e-mail tools providing a lot more than Constant Contact, and for a lot much less money. This includes not only features, yet likewise user experience. As a matter of fact, for the quantity you pay with Constant Contact, you can find yourself using much more effective devices such as ActiveCampaign and GetResponse.

As well as with current enhancements to automations as well as reporting, as well as the enhancement of new attributes like a internet site builder, it does look like they’re making an effort to improve the item. Their lack of innovative features makes it challenging to suggest them over others at this price factor.

There you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would boldly declare that there might be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever attempted, and it can’t be compared to Constant Contact’s simplified technique (it just includes autoresponders). They also use robust reports and analysis devices. On top of that, they are even cheaper than Constant Contact.
  • Sendinblue is among the least expensive all-in-one email advertising and marketing devices on the market. It’s readily available in 6 languages as well as features innovative automation options and also a integrated CRM.
  • GetResponse is a strong option. It comes with numerous innovative attributes (e.g. a webinar device), offers and has superb automations among the best spam as well as layout screening tools we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a detailed overview with the very best alternatives to Constant Contact, check it out here. You can likewise experiment with our Smart Finder to see which e-newsletter service is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly such as to get into the information.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. At $399/month, you would certainly be much better off taking a appearance at any of these CRMs for tiny services, which will certainly be much much more budget-friendly. There are also a lot of excellent complimentary CRMs to pick from.

Exactly how can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to terminate your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software for small companies. It securely stores your customer data and provides a protected way to handle your clients.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability prices are regularly excellent in our bi-annual deliverability examinations.

Regardless of these flashy numbers and also functions, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate with their site, they are a tool for little businesses. The concern, these days, is that there are plenty of various other e-mail devices providing even extra than Constant Contact, as well as for a lot much less money. For the quantity you pay with Constant Contact, you might discover on your own making use of a lot extra powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and also it can not be contrasted to Constant Contact’s simplistic technique (it just includes autoresponders).

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