Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the e-mail advertising video game given that 1995. Throughout that time, they’ve managed to become one of one of the most secondhand email devices on the planet, after Mailchimp.

Something I discovered is that Constant Contact is very typically the leading option for several various other evaluation websites. Normally, I am curious to see if our comprehensive analysis produces the exact same result.

You could have had a look at the Constant Contact testimonials provided by customers online, also, and whilst they are quite positive, they might not provide you the whole picture. Our review of Constant Contact is based upon a methodical strategy as well as utilizes our functional experience and understanding of dozens of various other straightforward and also sophisticated marketing automation devices.

What makes them unique is that they’ve included numerous functions throughout the years that few of their rivals sporting activity, such as electronic product downloads, occasion administration, visit organizing and also social campaigns. These all contribute to the diverse checklist of e-mail choices available, along with automations and repeating newsletters.

Constant Contact boast a market with around 400 applications and combinations that satisfy also the most specific niche of products. Despite these fancy numbers and also attributes, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. Sufficient factor for us to take a more detailed check out Constant Contact’s outs & ins and also examine if it’s still pertinent in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is guided towards local business, yet their prices aren’t the most affordable, particularly when you take into consideration that their functions just aren’t that advanced. Strategies begin with $9.99/ month, yet this just permits 500 subscribers, and also rates rise quite sharply afterwards.

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Constant Contact screenshots

Constant Contact Pricing

> Compare costs with our price calculator

> Find out more about Constant Contact’s plans in our total prices overview

Pros and Cons


Is Constant Contact the right newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is quite unique in this regard, being just one of the few email marketing devices to permit you to handle occasion invitations, tickets, and enrollments . Remember that this feature features its very own charges: 5.4% + $0.80 for every ticket offered or transaction carried out.

Not suggested if:

You require innovative automation:

Surprisingly, for the premium it bills, Constant Contact does not supply the most sophisticated automations. While they do offer set off projects, autoresponders and deserted cart projects (for Shopify just), you’ll locate that various other much less expensive tools provide similar levels of automation– MailerLite as well as Sendinblue.

Ranking details


Alleviate of Use

Normally it’s very easy to browse, though a little bit dull-looking. You can get to many areas within a number of clicks, though as they’ve included extra performance, some things have actually become a little hidden, for example, automations.

Newsletter Creation


The editor is fast, but light on features, specifically in the designing department. In addition to that it’s simple to work with.


of course

This is extremely basic, just permitting you to put basic introductions or contact details. There is no if/then/else reasoning readily available.

Email types

Timeless, autoresponders, fundamental automations, persisting newsletters, A/B screening, occasion enrollments, discount coupons, polls and studies .

Choice and also Flexibility of Template Designs

Not bad. There are around 200 (!) templates to choose from, with varying degrees of quality (some are respectable, while others look a little fundamental as well as dated). You can also go back to square one, and utilize a useful feature called ‘Brand your e-mail’ to auto-generate a design template based upon your website’s colors as well as logo design.

Email Marketing Automation

It additionally generates pre-defined contact sections based on your clients’ interactions with your on the internet store (e.g. repeat, expired and prospective consumers). Automations based on contact triggers (e.g. e-mail opens, clicks) are additionally available.

Listing Management

You can create segments from call activity, list membership, call information, tags, or ecommerce task. You can additionally develop a segment from your contact understandings as well as tag get in touches with based upon get in touch with field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the form, and it just supplies a description box, basic field alternatives (which you can not add to) and after that a listing, or listings, that individuals can check to be included in.


As you can see in our deliverability tests, Constant Contact does not carry out as well terribly, getting to one of the most popular email carriers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Records and Analysis

Along with typical open and click records, spam, bounce as well as unsubscribe prices are additionally readily available. You also obtain click warm maps, as well as some valuable review records such as open and click fads, opens up by device, % of contacts involved, and most effective subject line. You can additionally contrast campaigns. Nonetheless, progressed tracking such as social tracking isn’t available.


The tool and the site are just readily available in English. You can choose to transform some of the non-editable email sections (e.g. footer and also personal privacy policy message) to one of 10 languages available, mainly European.

Further Features

Spam- and Design-Testing

Spam screening isn’t offered, nonetheless, there is a feature to inspect the e-mail for mistakes ( missing out on links, placeholder message that hasn’t been updated, etc). There’s additionally a device that enables you to preview exactly how emails will seek certain recipients, although this really did not appear to function when we checked it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 examinations, it’s a little high.

Jump Management


Soft bounces are placed on short-term hold for 15 days, and after that frown at. If it takes place again, they are moved right into a suspended bounce classification. They have actually a ‘ suggested for elimination’ filter available to check out these, but don’t eliminate them immediately.



Import/export available although it’s not as uncomplicated as maybe– you need to first allow innovative email consents under Account Settings.

Storage space readily available for images as well as data


All strategies feature unrestricted storage.

Pro Features


of course

SPF and DKIM are sustained.

Very own Domain


Various levels of account gain access to


The Account Owner can also appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact provide a massive amount of apps and also assimilations , nearly 400.

Landing Page Builder


This is only offered via their type home builder, and it’s very fundamental. Rather, we ‘d advise these free touchdown page contractors.

Client Support

3.5/ 5.

There are several networks of assistance, including live conversation, phone support, a understanding base and also community-based assistance. I located that the chat and also phone assistance weren’t constantly available, which was a little aggravating.

Overall ranking.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks most of the boxes. The primary issue below, though, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves reiterate via their website, they are a device for small companies. As well as, thus, it’s worth assessing them on these terms. As pointed out over, they certainly have sufficient of the basics covered to satisfy most small companies, and if it were as easy as that then we would certainly advise them a lot more very.

The issue, these days, is that there are lots of other e-mail devices providing much more than Constant Contact, as well as for a whole lot less money. This consists of not only includes, yet also user experience. As a matter of fact, for the quantity you pay with Constant Contact, you could find yourself making use of a lot more powerful tools such as ActiveCampaign and also GetResponse.

They do get points for their respectable deliverability rates, combinations (particularly social media sites combinations), and also for allowing different gain access to degrees for different customers. And also with current improvements to automations as well as reporting, and the addition of new functions like a website home builder, it does appear like they’re making an effort to improve the product. Their absence of advanced functions makes it hard to suggest them over others at this cost factor. (You’ll see we don’t detail them as a good Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would frankly claim that there could be various other passions at play there.

Try Constant Contact now free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever before attempted, and also it can’t be compared to Constant Contact’s simplified method (it just includes autoresponders). They likewise supply durable records and evaluation devices. On top of that, they are also cheaper than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one e-mail advertising tools on the marketplace. It’s readily available in 6 languages as well as comes with innovative automation choices and a integrated CRM.
  • GetResponse is a solid alternative. It includes lots of advanced functions (e.g. a webinar device), offers as well as has excellent automations among the most effective spam and design screening devices we’ve ever made use of. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive overview with the most effective options to Constant Contact, check it out right here. You can additionally check out our Smart Finder to see which e-newsletter solution is finest suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d such as to get into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM system. Nevertheless, at $399/month, you ‘d be much better off having a look at any of these CRMs for small businesses, which will certainly be much more budget-friendly. There are also lots of exceptional free CRMs to choose from.

Exactly how can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within service hrs Eastern time in order to cancel your account. Right here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising and marketing software program for small companies. It securely shops your client data and also supplies a safe method to handle your customers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability prices are constantly good in our bi-annual deliverability tests.

Despite these showy numbers as well as attributes, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat with their site, they are a device for tiny companies. The concern, these days, is that there are lots of various other email devices providing even much more than Constant Contact, as well as for a whole lot much less money. For the amount you pay with Constant Contact, you could find on your own making use of much a lot more powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and also it can not be contrasted to Constant Contact’s simplistic method (it just features autoresponders).

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