Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact User Group

Constant Contact have remained in the e-mail advertising video game because 1995. During that time, they’ve handled to turn into one of the most pre-owned e-mail devices on the planet, after Mailchimp.

One thing I discovered is that Constant Contact is extremely typically the leading selection for lots of various other review internet sites. Naturally, I am curious to see if our detailed analysis generates the same outcome.

You may have checked out the Constant Contact testimonials supplied by users online, too, and also whilst they are pretty positive, they might not offer you the whole picture. Our evaluation of Constant Contact is based upon a methodical technique and also utilizes our practical experience as well as expertise of loads of other simple as well as sophisticated marketing automation tools.

What makes them unique is that they’ve added several attributes over the years that few of their rivals sporting activity, such as digital item downloads, event monitoring, appointment organizing as well as social campaigns. These all add to the varied checklist of email choices offered, along with automations as well as repeating newsletters.

Constant Contact brag a marketplace with around 400 applications and combinations that deal with also the most particular niche of items. Regardless of these showy numbers and attributes, passion in Constant Contact seems to be on the decline, at least according to Google Trends. Sufficient factor for us to take a more detailed take a look at Constant Contact’s outs & ins and examine if it’s still appropriate in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is directed in the direction of small companies, but their rates aren’t the most affordable, particularly when you think about that their functions just aren’t that progressed. Strategies start from $9.99/ month, however this just enables 500 subscribers, as well as prices climb rather sharply afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our full rates guide

Pros as well as Cons


Is Constant Contact the right e-newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is fairly one-of-a-kind hereof, being among minority email advertising and marketing tools to allow you to take care of occasion tickets, registrations, and also invitations . Keep in mind that this function comes with its very own fees: 5.4% + $0.80 for every ticket sold or deal performed.

Not suggested if:

You need advanced automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t provide one of the most advanced automations. While they do offer set off projects, autoresponders and also deserted cart projects (for Shopify just), you’ll locate that various other much less costly tools provide comparable degrees of automation– MailerLite and also Sendinblue.

Ranking details


Ease of Use

Typically it’s simple to browse, though a bit dull-looking. You can get to the majority of places within a number of clicks, though as they’ve included a lot more capability, some points have actually come to be a little hidden, as an example, automations.

Newsletter Creation


The editor is fast, yet light on functions, particularly in the styling department. Besides that it’s very easy to work with.


of course

This is extremely fundamental, just allowing you to insert simple introductions or contact details. There is no if/then/else reasoning offered.

Email types

Traditional, autoresponders, basic automations, persisting e-newsletters, A/B screening, occasion enrollments, polls, surveys and also coupons .

Option and also Flexibility of Template Designs

Okay. There are around 200 (!) design templates to select from, with varying levels of quality (some are decent, while others look a little standard and also dated). You can additionally start from scratch, and utilize a handy feature called ‘Brand your email’ to auto-generate a theme based upon your site’s colors and also logo.

Email Marketing Automation

They provide autoresponders and abandoned cart advocate Shopify and WooCommerce. It additionally creates pre-defined contact segments based upon your clients’ communications with your on the internet store (e.g. repeat, lapsed and also possible customers). Automations based upon contact triggers (e.g. email opens up, clicks) are additionally readily available. It’s worth noting that the automations aren’t one of the most adaptable, as you can’t truly integrate conditions as well as activities as you can in several various other tools.

Checklist Management

You can produce segments from call task, checklist subscription, call details, tags, or ecommerce activity. You can also develop a sector from your contact understandings and also tag calls based on contact field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the type, and also it merely provides a description box, standard field options (which you can’t include in) and then a list, or checklists, that people can check to be included in.


As you can see in our deliverability examinations, Constant Contact does not do also severely, getting to one of the most popular e-mail providers (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Records and Analysis

In addition to typical open and click reports, spam, bounce and unsubscribe prices are likewise readily available. You additionally obtain click heat maps, and also some beneficial overview reports such as open and also click fads, opens by gadget, % of calls involved, and many effective subject line. You can likewise compare campaigns. However, progressed tracking such as social tracking isn’t readily available.


The site and also the device are only available in English. You can select to change some of the non-editable e-mail sections (e.g. footer and also personal privacy policy message) to one of 10 languages offered, mostly European.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t available, however, there is a function to check the e-mail for errors (missing web links, placeholder message that hasn’t been upgraded, etc). There’s also a device that permits you to preview exactly how e-mails will search for particular recipients, although this really did not appear to work when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Bounce Management


Soft bounces are placed on momentary hold for 15 days, and after that frown at. If it happens again, they are moved right into a put on hold bounce group. They have a ‘ advised for removal’ filter available to watch these, yet do not remove them automatically.



Import/export offered although it’s not as simple as maybe– you need to first allow sophisticated e-mail permissions under Account Settings.

Storage readily available for photos and also data


All strategies include endless storage space.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Various degrees of account gain access to

of course

The Account Owner can likewise designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact provide a huge quantity of applications as well as assimilations , practically 400.

Touchdown Page Builder


This is only offered via their form home builder, and also it’s extremely basic. Rather, we ‘d advise these free touchdown page builders.

Consumer Support

3.5/ 5.

There are a number of networks of support, including real-time conversation, phone support, a understanding base and community-based assistance. I found that the conversation as well as phone support weren’t always available, which was a little discouraging.

General score.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks most of packages. The primary concern below, though, is that they’re asking a costs rate for a sub-premium item.


As Constant Contact themselves reiterate through their site, they are a device for local business. And also, because of this, it’s worth examining them on these terms. As stated over, they certainly have sufficient of the basics covered to satisfy most small companies, and if it were as simple as that after that we would certainly advise them a lot more highly.

The issue, nowadays, is that there are plenty of various other e-mail tools offering even more than Constant Contact, as well as for a whole lot less money. This includes not only includes, yet also individual experience. For the quantity you pay with Constant Contact, you could find on your own utilizing much more powerful tools such as ActiveCampaign and GetResponse.

They do get points for their decent deliverability prices, combinations ( specifically social networks combinations), as well as for permitting different accessibility degrees for separate users. As well as with current enhancements to automations and reporting, and the enhancement of brand-new attributes like a site builder, it does look like they’re making an effort to boost the item. But their lack of sophisticated features makes it hard to recommend them over others at this cost point. (You’ll see we don’t detail them as a good Mailchimp option, either.).

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would boldly assert that there could be various other rate of interests at play there.

Attempt Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever attempted, as well as it can’t be contrasted to Constant Contact’s simplistic technique (it only features autoresponders). They additionally provide durable reports and also evaluation devices. They are even more affordable than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one e-mail advertising devices on the marketplace. It’s readily available in 6 languages and features advanced automation alternatives and a built-in CRM.
  • GetResponse is a solid alternative. It comes with lots of sophisticated features (e.g. a webinar tool), has outstanding automations and also supplies one of the very best spam and style screening devices we’ve ever made use of. That’s why Constant Contact fails when compared to GetResponse.

We have a comprehensive overview with the most effective choices to Constant Contact, check it out here. You can likewise try out our Smart Finder to see which e-newsletter service is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you would certainly like to get into the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM system. At $399/month, you would certainly be a lot far better off taking a appearance at any of these CRMs for tiny businesses, which will be far more inexpensive. There are even lots of exceptional cost-free CRMs to choose from.

Exactly how can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to terminate your account. Here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising software application for small companies. It safely shops your client data and also provides a safe way to manage your customers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability prices are regularly great in our bi-annual deliverability tests.

Despite these fancy numbers and functions, passion in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves state through their website, they are a device for small organizations. The problem, these days, is that there are plenty of various other email tools offering also more than Constant Contact, and for a great deal much less money. For the amount you pay with Constant Contact, you could find on your own using a lot a lot more effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can’t be contrasted to Constant Contact’s simplistic method (it just features autoresponders).

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